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Steve Anderson Baseline Ventures: Instagram's First Investor Explains What He Looks For In Companies

National brands that add local context to their mobile campaigns can expect to see click-through rates rise to 5% to 8%, versus 0.6% for mobile display ads without local relevance, while adding something as simple as a local phone number to a Yellow Pages print display ad has been shown to increase response rates by 40%. While there’s little doubt that local marketing helps big brands get noticed, many national companies have been slow to get onboard with these types of advertising tactics thus far. (Thirty-three percent of the top 100 U.S. brands don’t have mobile-optimized websites , and 16% have no mobile strategy .)

http://streetfightmag.com/2012/04/04/7-tips-for-big-brands-going-local/

7 Tips for Big Brands That Want to Reach Local Consumers

The Startup Curve

I'm working with a few startups right now that are in various phases of Paul Graham's startup curve : Many people think startups are up and to the right all the time.

Le répertoire des aides publiques aux entreprises

"Recruter de nouveaux clients avec une application mobile est très rentable"

http://www.journaldunet.com/ebusiness/crm-marketing/paul-louis-belletante-paul-louis-belletante-mobile-network-group.shtml

Pour le co-fondateur de l'agence Bemobee, c'est l'application qui permet d'obtenir le meilleur ROI dans le cadre d'une stratégie d'acquisition clients sur mobile. Le mobile est-il un bon outil pour acquérir de nouveau clients ? Oui, c'est certain.

NB: This is a guest article by Brian Beard, executive technology consultant and solutions manager at Amadeus .

Technology and tools that will shape the future of how we travel

The Next, Next Thing

Editor’s Note: This guest post is written by Kwindla Hultman Kramer, who is the CEO of Oblong Industries — the company known for developing the gestural interfaces in the film Minority Report .

http://techcrunch.com/2012/03/20/sxsw-fixing-location/

Philip Cortes is co-founder of people discovery startup Meeteor .

How to Fix Location-Based People Discovery

This is not another post about how to promote via Pinterest . Nor is it a list, how-to or secret revealing, link-bait article which is deep on hype and light on substance. I am not going to tell you how Pinterest can save, stimulate or solve your social media marketing strategy.