Steve Anderson Baseline Ventures: Instagram's First Investor Explains What He Looks For In Companies. 7 Tips for Big Brands That Want to Reach Local Consumers. The Startup Curve. I'm working with a few startups right now that are in various phases of Paul Graham's startup curve: Many people think startups are up and to the right all the time.
But more services exhibit this "startup curve" than any other growth pattern. Of course, some never get past the trough of sorrow. But many do. Mostly by staying focused on the problem they are trying to solve and working diligently to get to the promised land. I had lunch with an entrepreneur yesterday who I've been working with for two decades now. It turns out, like most success stories, the answer was simplifying the service. This is why you must go through the roller coaster ride. So to all those entrepreneurs whittling away in their offices trying to find out when to release their product to the market, I say "get on with it". Le répertoire des aides publiques aux entreprises. Pour améliorer les relations entre les entreprises et les pouvoirs publics, une base d’information de référence sur les dispositifs d’aide et d’accompagnement aux entreprises est mise en place.
Son objectif est de recenser en un endroit unique les aides à destination des entreprises et des porteurs de projets concernant tout les moments de vie de l’entreprise, sa création, son développement, ses projets d’exportation, d’investissement, de recrutement … "Recruter de nouveaux clients avec une application mobile est très rentable" Pour le co-fondateur de l'agence Bemobee, c'est l'application qui permet d'obtenir le meilleur ROI dans le cadre d'une stratégie d'acquisition clients sur mobile.
Le mobile est-il un bon outil pour acquérir de nouveau clients ? Oui, c'est certain. On nous rétorque souvent qu'il est difficile de calculer le ROI sur mobile et qu'il est donc difficile de se faire une idée du succès d'une telle opération. Mais c'est faux. Pour une application, on connaît évidemment le nombre de downloads, mais surtout, on peut savoir sa fréquence d'utilisation, si elle est toujours installée sur le terminal...
Mais surtout, il faut prendre en compte le risque de non investissement. Technology and tools that will shape the future of how we travel. NB: This is a guest article by Brian Beard, executive technology consultant and solutions manager at Amadeus.
Succeeding as a technologist in the industry demands keeping up with the “new things”, evolving social trends and where they intersect with the business models for planes, trains and automobiles. And cruise liners. And hotels. The best part? People ask all the time: “What’s next?” While I don’t foresee in the next decade a new Starship Enterprise-type app capable of beaming an iPhone user anywhere on the planet, there are some significant tech “power tools” poised to profoundly change the travel experience and the businesses that create it. Automatic transit Travel and travelers will always confront security. Facial recognition software, capable of continuous scanning of crowd flows, can automatically check you in and allow you to proceed to the gate – even board your Dreamliner – without ever having to show an ID to an agent. The Next, Next Thing. Computers have been getting steadily “better” — faster, smaller, cheaper — for sixty years.
But they get “smarter” — more capable and more broadly useful — in discrete leaps, the biggest of which don’t happen very often. We’re overdue for our next big leap. Working with computers is intoxicating. The price/performance curve is always moving to the right. Every year one can do more: Design new user experiences, write new kinds of programs, and develop new hardware. This is what’s involved when building the “next thing.” The fundamental driver of progress in computers is that the number of transistors that can be packed into a given-sized integrated circuit keeps rising. How to Fix Location-Based People Discovery. Philip Cortes is co-founder of people discovery startup Meeteor.
Follow him on Twitter @philipcortes. No clear winner came out of South by Southwest’s battle of people discovery apps. Highlight seems to have received the best press, and according to Robert Scoble, about 5% of SXSW used the service. Despite this buzz, the consensus was that all of these services fell short of expectations.
Why did these apps fail? 1) Lack of Single-Player Mode. 2) Not Capturing Intent. The social overlap between users can act as the lubricant that facilitates meeting, but it alone won’t compel two strangers to meet. 3) Transparent Privacy Settings. 4) Pick a Niche. Why Pinterest works in the travel industry (ESPECIALLY destinations) This is not another post about how to promote via Pinterest.
Nor is it a list, how-to or secret revealing, link-bait article which is deep on hype and light on substance. I am not going to tell you how Pinterest can save, stimulate or solve your social media marketing strategy. Nor we will recount the reports of referral traffic, copyright controversies and general love for the new social marketing panacea.
Disappointing, I know. But I am going to tell you why Pinterest has the potential to be the most important social strategy component for destination marketers. How Strong Are Network Effects Online, REALLY?