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National brands that add local context to their mobile campaigns can expect to see click-through rates rise to 5% to 8%, versus 0.6% for mobile display ads without local relevance, while adding something as simple as a local phone number to a Yellow Pages print display ad has been shown to increase response rates by 40%. While there’s little doubt that local marketing helps big brands get noticed, many national companies have been slow to get onboard with these types of advertising tactics thus far. (Thirty-three percent of the top 100 U.S. brands don’t have mobile-optimized websites , and 16% have no mobile strategy .)
I'm working with a few startups right now that are in various phases of Paul Graham's startup curve : Many people think startups are up and to the right all the time.
Pour le co-fondateur de l'agence Bemobee, c'est l'application qui permet d'obtenir le meilleur ROI dans le cadre d'une stratégie d'acquisition clients sur mobile. Le mobile est-il un bon outil pour acquérir de nouveau clients ? Oui, c'est certain.
NB: This is a guest article by Brian Beard, executive technology consultant and solutions manager at Amadeus .
Editor’s Note: This guest post is written by Kwindla Hultman Kramer, who is the CEO of Oblong Industries — the company known for developing the gestural interfaces in the film Minority Report .
Philip Cortes is co-founder of people discovery startup Meeteor .
This is not another post about how to promote via Pinterest . Nor is it a list, how-to or secret revealing, link-bait article which is deep on hype and light on substance. I am not going to tell you how Pinterest can save, stimulate or solve your social media marketing strategy.