12,5 millions de Français ont réservé leurs vacances sur Internet. Distribution Selon le baromètre Opodo réalisé par Raffour Interactif, 12,5 millions de Français ont réservé leurs séjours de loisirs sur Internet en 2011.
Soit 0,4 million de Français en plus (+4 points) qu'en 2010. On apprend également que sur les 17,2 millions de Français qui ont préparé leurs vacances sur Internet (+5% par rapport à 2011), 73% d'entre eux sont allés jusqu'à la réservation. A noter qu'en 2011, 40,4 millions de Français (soit 77% de la population) peuvent être considérés comme internautes. Livre blanc sur le Social Travel, le phénomène qui révolutionne le e-tourisme. How Tech and Social Media Are Changing Travel [INFOGRAPHIC] It's spring break and summer is just around the corner, which means vacation season is upon us.
![How Tech and Social Media Are Changing Travel [INFOGRAPHIC]](http://cdn.pearltrees.com/s/pic/th/social-changing-infographic-25719538)
From mobile apps to deal sites, people use technology more than ever to help find places to go. Technology also helps vacationers enjoy themselves after they reach their destinations. But just how much is technology changing the way we travel? Nearly one-third of social media users have used a mobile app to find good prices for flights and hotels, and 15% have downloaded an app specific to a certain trip, according to a survey by the market research company Lab42. And just because people are on break, they aren't necessarily taking a break from their devices. For the full picture of how technology and social media are changing our travel experiences, check out the Lab42 infographic below.
What role do tech and social media play in your trips? From chaos to collaboration – insight into the future of travel. You can now download our latest travel industry research report: From chaos to collaboration.
Understanding future travel trends ensures your business is ready to respond to traveller demands, whether as a travel & tourism specialist or as an airline. The key thread running through this report is that travel will become more collaborative over the next decade, both in terms of how people travel, and how travel providers work together with travellers. This collaboration will help reduce the stress, uncertainty and chaos that is present today, due partly to the onset of mass tourism. Understanding these trends in the travel, tourism and airline industry is key to developing longer term solutions that meet traveller needs.
The airline business, as well as the tourism industry, relies on satisfying demand and understanding how that demand is evolving and changing as we head into the future is what this report is about. Hoteliers: Community building drives loyalty, social ROI. Conference season is in full swing for the hotel and travel industry, with EyeForTravel‘s Social Media Strategies for Travel event early in the week, and mega-show ITB on now in Berlin.
At each event I attend, I love asking other attendees what they hope to get out of the sessions, and it seems the number one answer is always: “To keep an eye on what everyone else is doing.” If I had to identify one theme that is emerging consistently across nearly every presentation I heard over the past week, it’s been all about community. “Community building” is one of those phrases thrown around so frequently in social media strategy sessions that it’s easy to grow sick of hearing it used so often without an explanation on why it is important, and the steps involved in building an online community. Brands such as the Roger Smith Hotel, Ace Hotels, and CitizenM hotels have long credited their focus on community building as the reason for the huge numbers of die-hard fans each has around the world. What will be the ‘Next Big Thing’ in mobile for the travel industry? IN-DEPTH: Robert Dawson, VP, Internet Marketing & Web Development Services, Sabre Hospitality Solutions, says one of the next big innovations in the mobile space that will quickly impact the travel industry is the inclusion of the NFC (Near Field Communications) chipset in smartphones.
This is also expected to change the way the industry sells travel in the future. Published: 14 Jul 2011 IN-DEPTH: Robert Dawson, VP, Internet Marketing & Web Development Services, Sabre Hospitality Solutions, says one of the next big innovations in the mobile space that will quickly impact the travel industry is the inclusion of the NFC (Near Field Communications) chipset in smartphones. Study: Hotels on mobile, social media and in-room services.
Interesting and wide-ranging study published today by TripAdvisor after it surveyed close to 10,000 hotels around the world to understand more about their plans for 2012.
