[Start-up de la semaine] WeAreTheShops : le pré-shopping d’articles en magasin. "Dans 5 ans, Pixmania pourrait réaliser la moitié de son chiffre d'affaires en magasin physique" Parce que les consommateurs préfèrent le multicanal et qu'ouvrir des magasins coûte moins cher qu'acquérir des clients sur Google, l'ex-pure player développe une stratégie ambitieuse de distribution physique. Son vice-président l'a livrée au JDN. JDN. Combien de magasins opère aujourd'hui Pixmania ? Sont-ce des showrooms, des points de retrait ou des points de vente ?
Jean-Emile Rosenblum. Nos points de vente sont localisés à des endroits "premium" à fort trafic, en centre-ville ou en centre commercial, toujours à proximité d'un parking. Pourquoi ouvrez-vous des magasins ? Aujourd'hui, le Web représente 5 à 40% du chiffre d'affaires d'une ligne de produit : 5% pour le meuble, 10% pour les téléviseurs, 20% pour les appareils photo, 40% pour les disques durs... Ouvrir des magasins nous permet également de développer une marque globale aux yeux du client, qui veut du multicanal.
En ouvrant des boutiques physiques, n'allez-vous pas justement perdre votre avantage sur les retailers ? Oui.
[Exclu] Sarenza va désormais livrer ses chaussures dans 26 pays en Europe. Clothes Horse Wants To Solve The Biggest Problem With Online Shopping: Finding Clothes That Fit. Clothes Horse, a fashion technology company based out of New York, is publicly launching its platform today in an attempt to address one of the biggest challenges facing online shoppers: buying clothes that fit.
Through the use of a customizable widget that merchants add to their own websites, Clothes Horse can determine within just 30 seconds how the retailers’ items will fit any customer. The goal is not only to decrease shopping cart abandonment, but also the rate of returns due to ill-fitting clothes. The problem with shopping for clothes online is that customers have gotten burned by their past experiences.
“Instead of being excited about this great new thing you’re about to buy,” explains Clothes Horse co-founder Vikram Venkatraman, “you think about the last time you had to return something, or you start wondering if it’s really going to be as nice on you as it looks in the picture.” It’s those points of hesitation that cause 70% of shopping cart abandonment, he says. Mr Porter Launches Global Augmented Reality Fashion Hunt.
Men's apparel retail site Mr Porter, which we dubbed one of the three best personifications of the content and commerce model, is staging a mobile treasure hunt across five cities to celebrate its first birthday.
After debuting in Sydney, the treasure hunt kicks off in New York Friday and runs until March 22. Paris (March 23 to 29), London (March 30 to April 5) and Hong Kong (April 6 to 12) will follow. Interested parties are invited to download augmented reality app Goldrun [iTunes link] to participate. The app will guide users to locations in each city, where Mr Porter shopping bags will appear — via augmented reality — on their phones. Each bag will contain a prize, such as Lanvin sneakers, Paul Smith cufflinks or a pair of A.P.C. jeans.
Mr Porter is also giving away $2,500 gift certificates for one winner and a friend via Facebook. In addition to the giveaways, the UK-based retailer is also releasing a printed special edition of its weekly journal. Esioox.fr - revente cartes cadeaux.