Web/Mobile Marketing
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By Ritch Macefield Published: June 18, 2012 “In the field of user experience, people often confuse terms like information architecture, interaction design, visual design, usability engineering, and UX design .”
UX Design Defined
Domain names
Marketing de conversion et impact du partage de contenu social sur le trafic | Selligent cross-channel conversion marketing blog
Pour beaucoup de spécialistes du marketing en ligne, le trafic vers le site Web demeure le must absolu et la mesure ultime de leurs activités. C'est évidemment faux : ce qui compte, en dernier ressort, c'est la conversion, la valeur des visiteurs pour votre entreprise et l'engagement de ces visiteurs. Il a quelque temps, j'ai abordé le sujet du décalage entre les dépenses engagées pour augmenter le trafic et celles consacrées à l'optimisation de la conversion sur le blog SmartInsights de Dave Chaffey, en plaidant pour l'optimisation de la conversion.
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10 méthodes pour évaluer l'influence et le trafic d'un blog
Wal-Mart, the mega corporation known for its mega discount stores, is ready to conquer a new mega frontier. It’s a land ripe with retail opportunity; it’s the land you already know as the social web. WalmartLabs , the company’s seven month-old internal nerve center for social and mobile retail innovation, is releasing Shopycat , a Facebook application designed to help holiday and everyday-occasion shoppers skip stressful shopping nightmares and find better gifts for friends and family members.
Wal-Mart’s new app mines Facebook data to help you buy better gifts
"Let the products sell themselves... fuck advertising, commercial psychology ... psychological methods to sell should be destroyed." - The Minutemen, Shit From An Old Notebook
The Golden Age of Internet Marketing?
Insight >> Search Engine Advertising: Direct Response and Branding Metrics
You can’t manage and optimize a campaign unless you measure the results.
La gamification au service de la rétention et de la transformation
Souvenez-vous : au début de l’année je vous parlais déjà de l’utilisation des mécaniques de jeu dans mes prédictions 2011 ainsi que dans un article publié l’année dernière ( Le gameplay comme élément clé de l’expérience utilisateur ).Zoopla to merge with FindaProperty creating a UK giant killer
The Daily Mail and General Trust which owns The Daily Mail and other media interests is to planning to merge the online property business of its Digital Property Group consisting of FindaProperty.com and Primelocation.com, with venture-backed property startup Zoopla .
Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet
Mary Meeker of Morgan Stanley isn’t just any Internet analyst.Une étude très détaillée sur Android en France
FrAndroid vient de publier une étude menée avec Surikate à propos d'Android et du marché français.
SoLoMo
Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what’s considered to be the industry average of 0.10%.
Study: Facebook Ad Click-Throughs Declining
3 Types Of Facebook Image Ads That Work
One of the major differences between Google and Facebook PPC advertising is the relative importance of images.Image fatigue is a huge issue in Facebook. In general, people tire of seeing the same Facebook advertising images.
3 Steps Combat Image Fatigue In Facebook
SEO/SEM
Tools
Editor’s note: The following guest post was written by contributor Ashkan Karbasfrooshan , founder and CEO of WatchMojo .
9 Reasons Why Online Video Advertising Has Failed to Meet Previous Forecasts
In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers.
Startup Killer: the Cost of Customer Acquisition
Outils
Marketing musical
Music Web Apps