GoodUI. The Shocking Truth About How Web Graphics Affect Conversions. Does this situation feel familiar? — Your web designer reckons your site is outdated. It makes you look amateurish. If we’re being honest, we might even say it’s downright ugly and you should be ashamed of attaching it to your brand. The solution? A redesign, of course. It’ll have snazzy vector paths, cute cartoon scenes, jQuery carousels, full-page high-resolution background photos, the works.
Why? Well, check out the reasons! 1. 2. 3. 4. 5. Wrong, wrong, wrong! Many years ago, advertising legend David Ogilvy commissioned research into the use of images. What he discovered from testing various kinds and placements of images was quite different to the popular opinion of designers—then and now: Images can reduce readership. Yes, they catch people’s attention. You might be wondering why you should care about research done in offline advertising. What Ogilvy Discovered Here are four principles Ogilvy’s research turned up. Of course, they are just best practices—a sensible place to start. 1. 2. 3. Www.uvsc.edu/disted/decourses/dgm/2740/IN/steinja/lessons/05/docs/eyetrack_iii.pdf. 5 Design Tricks Facebook Uses To Affect Your Privacy Decisions.
Editor’s note: Avi Charkham is Head of Product & Design @ lool ventures, an early stage, value-add venture capital firm based in Israel and the incubators of MyPermissions personal cloud security service. Do you know how many apps access your personal information on Facebook? Check your Facebook apps permissions and get ready for a surprise. In fact, Facebook keeps “improving” their design so that more of us will add apps on Facebook without realizing we’re granting those apps (and their creators) access to our personal information. After all, this access to our information and identity is the currency Facebook is trading in and what is driving its stock up or down.
It should be no surprise that in the new App Center Facebook made another leap forward in their efforts to get you to expose your personal info without realizing you’re doing so. #1: The Single Button Trick In the old design Facebook used two buttons – “Allow” and “Don’t Allow” – which automatically led you to make a decision. Marketers: 5 Ways to Kick Your Guesswork Marketing to the Curb with Analytics. Let’s be honest, most of us have no idea how well our marketing does. We choose a target market with some random demographics, pick a channel, and throw a campaign out into the world hoping for the best.
Even after the campaign has run its course, we have to keep hoping. Why? Because we usually don’t have a way to figure out if it worked even after it’s finished. More often than we want to admit, our marketing budget runs on hopes and dreams. But it doesn’t have to be this way. I’m going to show you how customer analytics gives you: ROI on all your marketing campaigns and traffic sourcesLifetime value of all your customersAbility to track branding campaignsHelp you find the right customersMake sure you sell the right benefits Yup, it does all that. Return on Investment The entire point of marketing is to bring in more customers.
And those customers have to bring you enough profit to cover the cost of the marketing. How do we know if we’re on the right track? And guess what? Lifetime Value.