Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet. Mary Meeker of Morgan Stanley isn’t just any Internet analyst.
She was covering the sector when the brokerage firm was the lead underwriter for Netscape Communications’ initial public offering in 1995, was dubbed the “Queen of the Net” by Barron’s magazine in 1998 and was covering the space in 2004, when Morgan Stanley helped launch the Google IPO. Now a managing director at Morgan Stanley and head of the global technology research team, she has released her latest massively detailed “State of the Internet” report, which she has been putting out periodically since 1995. She presented the report during an event this afternoon at Google, which was streamed live as part of the Events@Google series (the presentation is embedded below). And what does Meeker see in her crystal ball this year? Two overwhelming trends that will affect consumers, the hardware/infrastructure industry and the commercial potential of the web: mobile and social networking. Mary Meeker’s presentation: The ultimate guide to the Facebook Edgerank algorithm.
EdgeRank is one of the most important algorithms in marketing.
Despite this, very few people have heard of it and fewer still can claim that they fully understand it. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’. There is a plethora of information available to Facebook users, and the newsfeed is the order in which it appears. It determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others. Understanding the rules of the algorithm and changing your tactics to reflect the system can make the difference between a business changing campaign and an embarrassing failure.
Let’s start off with the name. Web and Luxe - Blog Luxe Marketing Mode Web et Nouvelles Technologies. Startup Killer: the Cost of Customer Acquisition. In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize those customers. In case you are not familiar with the importance of Product/Market fit, Marc Andreessen has a great blog post on this topic: The Pmarca Guide to Startups, part 4: The only thing that matters.
Marketing de conversion et impact du partage de contenu social sur le trafic. Pour beaucoup de spécialistes du marketing en ligne, le trafic vers le site Web demeure le must absolu et la mesure ultime de leurs activités.
C'est évidemment faux : ce qui compte, en dernier ressort, c'est la conversion, la valeur des visiteurs pour votre entreprise et l'engagement de ces visiteurs. Il a quelque temps, j'ai abordé le sujet du décalage entre les dépenses engagées pour augmenter le trafic et celles consacrées à l'optimisation de la conversion sur le blog SmartInsights de Dave Chaffey, en plaidant pour l'optimisation de la conversion. J'ai cité ensuite un fait assez étonnant que j'ai découvert grâce à Bryan Eisenberg : pour chaque tranche de 95 $ US dépensée par les entreprises pour générer du trafic, un dollar seulement est destiné à l'amélioration de la conversion. Néanmoins, de toute évidence, le trafic reste un élément important. Sans visiteurs, ce n'est même pas la peine d'avoir un site Web ou un blog. Autres billets consacrés au partage social :
3 Startups that rock Inbound Marketing. I recently completed my Inbound marketing certification with *honors* (look for the badge in the left sidebar). The exam and the certification in itself is great but it is the learning material that is worth its weight in gold. Given that I keep myself immersed in all things technology, marketing and writing my fascination for Inbound Marketing is obvious. So, I thought I will share three startups that absolutely rock Inbound Marketing. Before we dive into the startups the rock inbound marketing here is a quick primer on Inbound Marketing, Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing In layman’s terms, think of inbound marketing as pulling potential customers to buy in to your product not through traditional ‘in your face’ advertising but by providing enough free information and value.
How to Find Out Which Online Marketing Strategy Drives the Best Traffic. Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say?
Sure it’s easy to spot the top referring traffic source in Google Analytics, but you won’t be able to say what overall online marketing method is really working as a whole unless you want to start adding up different referral sources with a calculator and then cross reference them with goals, demographics, and other data. This is where Google Analytics Advanced Segments come into play. Using these, you can create different segments for different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on. You can then see everything including demographics, conversions, and top content for each group of referral traffic and compare them against each other to know which ones are the best.
Creating an Advanced Segment 1. 2. 3. 4. 5. Automotive Search Marketing KPI.