JESS3_BrianSolis_ConversationPrism4_WEB_2880x1800.jpg (2880×1800) Pin by Nectar on Nectar Interior. What It's Like Inside The ESPN Social Media War Room During Brazil-Germany. I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up.
This turns out to be completely wrong, and I've in fact arrived amid the most tweeted single sports game—of any kind, ever. "Our banked Brazil content will probably not be seeing the light of day," Bryan McAleer, ESPN's associate manager of social media, says ruefully as soon as he's done shaking my hand and introducing himself. He's an energetic guy, upbeat and attentive, with long reddish hair and a thick beard. A few of the others sitting close by—mostly clean-shaven, friendly guys with much shorter hair—say hello, too. There is John Twomey, associate manager of social media, Tomas Ferraro, marketing coordinator, and Brendan Gillen, marketing manager. Welcome to the future of work. Introducing the Superdesk. Ressac Media Social Media War Room Video.