YouTube remains to be one of the most popular social media platforms in the world despite the backlash that some of its biggest content creators have faced in the past few months. More than a billion people use YouTube regularly, averaging a billion hours of videos watched daily.
The platform is localized in 88 countries and videos can be watched in 76 different languages, which make global advertising a lot easier for businesses like yours. Aside from its wide audience and global reach, here are five other reasons why you should consider YouTube advertising.
1. YouTube is more engaging than traditional forms of media.
In 2017, Nielsen revealed that even though television still has a higher viewership than YouTube in the United States, the former’s numbers are declining year-on-year. Even in the United Kingdom, media consumption is skewed towards new media, i.e. Youtube, social media, and other online video-streaming services. It wouldn’t be a surprise if YouTube surpasses traditional forms of media such as television, radio, and newspaper in terms of viewership and subscribers. In fact, TV shows have long since embraced YouTube as a way to connect with more audience members. Stephen Colbert, James Corden, Jimmy Kimmel, Jimmy Fallon, and Ellen DeGeneres, among others, upload segments of their shows on YouTube to reach viewers that traditional media don’t quite reach as much anymore.
2. YouTube is more engaging than other forms of new media.
When it comes to video streaming, YouTube is still the number one platform for internet users. It garners significantly more hours viewed than Netflix and Facebook combined. Compared to YouTube’s one billion hours of videos viewed per day, Netflix only has 116 million hours, and Facebook only has 100 million hours per day. Together, these two platforms garner only about 22% of YouTube’s daily hours.
3. YouTube advertising is affordable.
It doesn’t take a lot of money to create an ad for YouTube. Whether it’s a picture or video ad, anyone who has basic Photoshop and video editing skills can create one. In addition, Google AdWord’s pay-per-view (PPV) system allows you to manage your advertisement spending wisely. By setting a weekly budget, you can control how much you spend on your advertisement campaigns.
4. YouTube advertising is measurable.
One of the biggest differences between YouTube and traditional media is that you get analytics reports on how your advertisement campaign performed on YouTube. You’ll know exactly if you were able to reach your target audience based on the location, age and other demographic variables. You’ll also have an idea of how many people you were able to reach with your ads, and how many of these people clicked through to your website. These data will give you pointers on how you can further improve your market reach and engage your audience.
YouTube has a lot of benefits as a marketing tool. With the right strategy, you can create a successful advertisement campaign that can reach millions of people and impact your business positively. Digital agencies like Broadplace can help you create the right advertisement and strategy for your brand. When making choices on where you want to advertise, whether you’ll go traditional, online or both, keep these YouTube advertising benefits in mind.
To know more visit https://www.broadplace.com/youtube-advertising/