The Rise of Tablets... And Why You Should Care. Even before Apple announced the iPad last week, the Internet was going tablet-crazy. After speculation, literally years in the making, finally built to a crescendo, the public reaction has been decidedly mixed. Discussions about what's missing and why the announcement was a disappointment have been covered from nearly every angle. However, whether Apple's iPad ultimately succeeds or fails, it is yet another sign of an emerging device class. Bienvenue. ANOV Blog - Social Media Influence.