Real Examples of Growth Hacking in Action. Each week, DailyTekk connects you with leading experts on a given topic as part of our Understanding series.
This week we are focusing on explaining growth hacking. Yesterday the experts defined growth hacking and today you’ll see real examples of growth hacking in action. Stay tuned; tomorrow we’ll be focusing on what it actually takes to hack growth. Last week we focused on Gamification. Josh Elman: When I joined Twitter, we had an interesting puzzle. Paul Rosania: BranchOut’s rapid growth in early 2012 is a quintessential example of brilliant growth hacking. Dan Martell: I won’t disclose the ones I’ve used at Flowtown or Clarity as their still useful (as no one else has exploited them) but I can share some that have been talked about. Sean Ellis: Growth hacking has been around for a long time (though it didn’t have a name until a couple of years ago). Ken Zi Wang: One specific example is a SXSW campaign that we performed in March 2012.
The Essential List of Startup Marketing Resources. This is where it all begins, Startup Marketing 101.
“Most startups don’t fail at building a product, they fail at acquiring customers.” – Gabriel Weinberg, CEO & Founder DuckDuckGo You’ve worked hard to build a great product, or just finished writing thousands of lines of code. But the job’s not done, and if your goal is for any level of success, it’s only just the beginning. It’s common for startups to focus on development and design, but without marketing, no one will see what you’ve created. Startup Marketing is different to traditional marketing. A startup is different from a small business because it’s trying an unproven product, service, or business model (a new Italian restaurant uses an established and proven business model, and therefore is not a startup)Startups are (more often than not) running bootstrapped – that is with no or very little outside investment.
Because of this: Note: This list is ongoing and regularly updated. Growth Hacking: 43 Ways to Drive Traffic to your Website. The Essential List of Startup Marketing Resources. Massive List of Web App Directories to Promote Your Startup. At the end of last year, I decided to get my first Software as a Service (SaaS) product underway called Workado after years of running an agency.
I spent months planning it all out. Mapping out the marketing ideas, content strategy, design mockups, and ultimately how the software would work. We already had an internal version we used at my agency, but this version would be rebuilt from the ground up. I spent the better part of FOUR months mapping everything out. I would NEVER advise you to spend as long as I did doing this for several reasons. Just get it built. I think I spent that much time planning because, well, I really enjoyed it! One of the things I compiled during this time was a list of different web app directories that I wanted to submit the product to once it was ready to be launched.
I wanted to go ahead and share the list with you so it will save you the time. Some of these sites are great for products in beta to help you get more beta users. Briefmetrics - Email Reports For Your Google Analytics. 27 Websites to Submit your Startup after Launch : startups. 27 Websites to Submit your Startup after Launch : startups. How We Measure Customer Happiness. Our favourite measure for customer happiness is the Net Promoter Score (NPS).
It doesn't measure happiness directly, we'd need brain electrodes for that, but it's a good proxy. The NPS simply asks, How likely are you to recommend us to others? Arguably, this is what matters most. We like to see our customers happy, but the likelihood of them spreading the word and helping us grow is particularly interesting. We've spent a lot time improving how we measure our NPS.
Happiness vs Growth Not every business needs happy customers. Alternatively, a business can grow on its merits. Happy customers return again and tell their friends, which drives organic growth. In the beginning, it may not work so neatly. Growth Hacking.
Use cases. Growth Hacking Guide - Mindset, Framework and Tools. The Essential List of Startup Marketing ResourcesStartup Marketing. Why Most Startups Fail at Acquiring New Customers (and how you can ... Effectuer le suivi des résultats - Centre d'aide Google Analytics. Utilisez la liste des tests et les rapports afin d'effectuer le suivi des résultats de votre test.
Liste des tests La liste des tests inclut des informations d'ordre général sur l'ensemble de vos tests. Elle vous permet de contrôler l'état des tests et du trafic qui s'y rapporte. Cette liste comprend les informations suivantes : État de chaque test (par exemple, "Configuration en cours", "En cours d'exécution", "Arrêté", "Terminé") Nombre total de visites des pages pour chaque test Dates de début et de fin Rapports Chaque rapport comporte un graphique, un récapitulatif et un tableau de données. Graphique Le graphique indique l'une des données suivantes pour la page d'origine et chacune des variantes : Le pourcentage de visiteurs ayant réalisé l'objectif que vous avez défini La valeur de la statistique que vous essayez d'améliorer Récapitulatif Situé à droite du graphique, il inclut les données suivantes :
So You Think You've Got A Viral Idea? Now What.