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Domino's Lets You Make a Pizza On Your iPad and Then Order it in Real Life
Domino’s Pizza has found a novel way to engage iPad users and maybe sell a few more pizzas along the way. The pizza chain has created an app that lets you make a pizza onscreen and then order it in real life. Domino’s Pizza Hero is a game/app that simulates the experience of kneading dough, spreading sauce, sprinkling cheese, placing toppings and cutting slices all while a timer ticks away. The object is to make the pizza as quickly as possible and to closely mimic the experience of real Domino’s workers. For instance, levels one through five of the game are called “Pizza School,” just like the real program at Domino’s. When you get to level six, your scores are based on reviews from in-game customers much like a fake version of the Domino’s Tracker, the company’s real-time feed of consumer comments.
www.dominosbiz.com - An Update to our Valued Customers
During the week of April 14, videos of two of Domino’s Pizza employees appearing inappropriately within one of our franchise restaurants have been circulating online. It is unfortunate that the thoughtless acts of two individuals overshadows the hard work performed by the 125,000 men and women working for Domino’s across the nation and in 60 countries around the world. Since the videos first surfaced, the two workers have been identified, fired and arrested under a felony warrant. We’d like to thank our customers for their support, we’ve received numerous phone calls, emails and tweets thanking us for our immediate action. A company like ours has one currency, your trust. And we appreciate your understanding as we work regain the trust of our customers across the world.
New Domino's Pizza - Oh Yes We Did.
About a month ago now, we posted a audio clip of Gayle King, on her radio show of the same name, raving about our #newpizza and Pizza Turnaround. Well it turns out she was so impressed that she invited our CEO, Patrick Doyle, to come talk to her about it all. Listen to the entire segment at the Oprah Radio site. Read More…
Sur le cas de crise Domino’s Pizza « internet et opinion(s) – f
Hop là, plus de deux mois après mon dernier billet, je sors de ma léthargie. D’abord merci à Emmanuel qui a tenu la maison tout seul comme un grand pendant tout ce temps. Ensuite, un mot sur cette absence : peut-être parce que c’était l’hiver, peut-être était-ce un contrecoup de ma boulimie blogosphérique de fin 2008, peut-être parce qu’il y a eu des vacances, mais c’est toujours avant tout une question “disponibilité d’esprit”. Disponibilité que je n’ai pas eu depuis deux mois comme vous vous en doutez. On m’a dit plusieurs fois : “alors t’as abandonné ton blog ?”
