Socialgraphics Help You To Understand Your Customers: Slides and. Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’.
To start, first understand your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and myself. We know that customers are adopting new technologies to communicate with each other –and companies must change their own behaviors to reach them. Yet, to often, we hear of companies ‘fondling the hammer‘ where they have knee-jerk reactions to which ever technology emerges. The problem with this strategy is that new technologies are emerging in rapid iterations due to low-cost of innovation.
As a result, focus on their behaviors, which we cover in detail in the Engagement Pyramid. We focus on disruptive technologies, and know we don’t have all the answers, so we want to work with the community. Above: Access the slides on slideshare (you can download them in PPT format) The Social Strategy Trilogy Now in Russian, thanks. N o t e s . B r i e u c . b i z. 10 Ideas For The New Decade. How to sell Social Media in your organisati. Why don't they understand that social media can help us working more efficiently?
Those stupid corporate drones! I want to get it more widespread in the organisation but every time I hit this frustrating wall! Sounds familiar? It's a frustration I've experienced myself and I see it often recurring during client engagements where some people inside a large organisation see value in adopting social software (whether it is client-facing social media or Enterprise 2.0) and they are trying to get more widespread acceptance. Their enthusiasm often drives the adoption of these tools but at a certain point it hits a wall because the legal department, PR or corporate IT starts to ask questions about this successful "under-the-radar" product that violates numerous "company policies".
So now you've reached a point where you have to sell this social software inside the organisation. Unfortunately, many people fail because they haven't anticipated the "avoiding a no" pitch. PAUL ISAKSON: A Brand's Most Urgent Questions. Flickr // e-strategyblog.com “Life's most urgent question is: What are you doing for others?”
- Martin Luther King, Jr. The above quote came up a few times last Monday over Twitter in honor of Martin Luther King, Jr. Day. I found it very appropriate in relation to some thinking I've been kicking around about the state of business and what needs to change in how we view and build brands in today's world. A New Era For Business The recent era of business has largely been defined by how much one could take, buy, own and grow. I am hopeful that a new era of business is coming about. Now, don't take this to mean that it's all about giving and that means that they can't make money. Finding Your Massive Problem(s) With this as a starting point, a brand needs to be able to answer to Dr. For several companies, the best answers to these questions are likely to be found from within their own walls.
Rather than being based on a position, the brand is based on purpose and action.