7 Key Design Tips for High-Converting Landing Pages [+ Free Templates] Here's some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report . Here's some more food for thought: According to MarketingSherpa's Landing Page Optimization Benchmarks Report , layout is a major factor in website performance. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next. But while having more landing pages can have a huge impact on lead generation, the other takeaway here is that your landing pages also need to look good to perform well.
How to Design a Landing Page That Converts 7 Design Best Practices for High-Converting Landing Pages 1) Get to the point. 2) Use contrasting colors. The “Above the Fold” Myth Debunked — Eugen Oprea. The World’s Biggest Library of A/B & Multivariate Testing Case Studies. Before and After: 3 Real-Life Landing Page Makeovers. Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough.
No siree! They need to have all the right elements in order to generate high conversion rates. In fact, that’s why we recently wrote about "11 Simple (But Critical) Tips for Creating Better Landing Pages. " But we wanted to take those tips one step further and apply them to real-life landing pages. But first, a small disclaimer. Okay then. What We Analyzed When we looked at each of these three pages, we analyzed the following: Clarity: Is the page confusing? Landing Page #1: Health Dialog Health Dialog is a company that provides population analytics, interactive decision aids, and healthcare decision programs to over 17 million people around the world. Before: What Works: What’s great about this landing page is that it's very simple (there's no page clutter), it's focused on one offer and objective, and it's reasonably clear that it's a content offer.
Suggestions for Improvement: After: 30 ways to promote your blog posts @ Launch Grow JoyLaunch Grow Joy. Simple Main Street Control.