Bridget
Entrepreneur, global networker, connector, and wordsmith, Bridget Greenwood is a master at relating to people, motivating, communicating, and people-focused leadership. A former International Swimmer, Bridget spent 4 years as a successful Independent Financial Adviser before becoming a Social Media Specialist, helping Financial Services Companies with their compliant and effective social media.
Email Marketing's 10 Most Important Questions, Answered. 5.7K Flares Filament.io 5.7K Flares × Of the many email statistics that blow my mind, I think this one wows me the most: Email reaches three times more people than Twitter and Facebook combined.
That’s a lot of people! (3.6 billion or so.) Clearly email marketing deserves your time and attention. 1. Often, when I’m browsing the web, I’ll come across a blog with a stunning newsletter subscription form, boasting thousands of subscribers. Buyers Guide for Social Media Managment Software. Rave Reviews from Social Media Experts “The Social Media Management Software buyers guide and infographic from TrustRadius really simplifies the complex landscape of Social Media Management tools available to an enterprise.”
Rishi Dave Executive Director, Digital Marketing, Dell “This is an excellent resource. Social Media Management software as a component of the enterprise has gotten larger and more sophisticated as far as functions and features -- to the point where keeping up with the different toolsets has become a job in itself. The direct insights from end-users is a refreshing and sorely needed way to look at the Social Media Management landscape and understand what each software vendor can and cannot do across the seven use cases identified in the report. Beth Kanter. 10 Sentences that Can Change Your Life. The power of a sentence is tremendous.
A single destructive sentence can ruin somebody’s life, make your day, or change your mood. Fortunately, there are some sentences that can give us power to go on. Social Media Life Cycle » Social Media Center.
Barclaycard makes its business social. National and network numbers since RDR: Who's up and Who's down. 14 October 2013 2:48 pm | By Tessa Norman Research from data firm Matrix Solutions has set out the advice firms that have gained and lost the most advisers since the introduction of the RDR, with St James’s Place emerging as the big winner.
The latest update of Matrix’s observatory report on financial advisers outlines firm numbers based on the number of CF30 advisers and the number of registered individuals between December 2012 and September 2013. The number of CF30 advisers denotes how many customer-facing investment advisers a company has, while RIs refers to the number of regulated individuals a firm has, which will include protection and mortgage advisers. Also, senior directors may be counted as RIs but not necessarily as CF30s. The data shows that St James’s Place gained 379 CF30 advisers in the nine months to the end of September, with the figure rising from 2,277 to 2,656. SJP also saw a rise of 318 RIs over the period, from 2,756 to 3,074.
Click on tables to enlarge. Property Network. How to Teach Anything to Anyone. The Beginner's Guide to HootSuite. Juggling multiple social media accounts across several networks can get hectic, especially when there's a fine line between a manageable number of browser tabs and a terrible guessing game.
Self-respecting social media addicts should test the many management tools available, and they will find HootSuite to be among the best to streamline sharing for work and play. Users can conserve precious tab space by connecting their Twitter, Facebook, Google+ (pages only), LinkedIn, Foursquare, WordPress and Mixi accounts under the HootSuite umbrella, and take advantage of the convenient scheduling feature. 19 Lessons From Heatmap Tests. 174inShareinShare Heatmaps are great for analyzing the behavior of your visitors. S ClickHeat - clicks' heatmap.
ClickHeat is a visual heatmap of clicks on a HTML page, showing hot and cold click zones.
ClickHeat is an OpenSource software, released under GPL licence, and free of charge. Requirements - on the browser's client: Javascript (tested on Firefox 2.0, Internet Explorer 6 and 7, Konqueror...) - on the server: either Linux or Windows (since ClickHeat 1.3 release), Apache or Lighttpd (other may work fine), PHP, the graphic library GD2 (PNG support needed). Please post on the bug tracker or contact us (link at the bottom of the page) if you have problem running ClickHeat. Features. Creating an Inbound Marketing Campaign People Will Love. Inbound marketing is about creating marketing people love.
There is nothing worse than creating a campaign you hate. Here's some advice, if you don't love your campaign, what makes you think your audience is going to love it? Unfortunately, they won't.
30 Motivating Content Marketing Quotes From Industry Experts. It's Saturday.
After a long week, everyone needs a little break from social media posting, sending emails, and creating content. You might even need a little break from reading the typical blog article. There is nothing better than a little motivation from experts throughout the inbound marketing industry. With more people using a DVR and spending a huge chunk of time "surfing" the Internet and engaging on social media, marketers are realizing that traditional marketing is becoming less and less effective.
That is where content marketing comes in. Without further ado, here's some motivating content marketing quotes from experts including David Ogilvy, Gary Vaynerchuck, and Seth Godin. 1. Educate Yourself on an Effective Social Media Policy. 136 Flares Filament.io 136 Flares × So many businesses jump right into social media marketing without taking the time to plan, often without creating a policy.
It’s imperative to know how to protect yourself and your business when using social media. Ensuring that you have an effective policy in place is a good way to start. A social media policy outlines the expectations set out for both the company and its employees when using social media on behalf of the company. The social media policy should be agreed upon/signed by all parties involved in managing social media accounts for the business. 5 Ways Financial Services Can Become a Social Media Force [VIDEO] How can financial services companies build relationships with consumers through social media?
![5 Ways Financial Services Can Become a Social Media Force [VIDEO]](http://cdn.pearltrees.com/s/pic/th/financial-marketing-solutions-75900106)
Last Thursday, at LinkedIn's FinanceConnect:13 in New York, some of the leading marketing minds in the financial services industry came together to share the lessons they've learned so far. 1) Connect with consumers in a language they understand Jill Schlesinger, Senior Business Analyst at CBS News and a veteran of the financial services world, kicked off FinanceConnect:13 by telling attendees that in a “Meh” economy, social media provides the opportunity to educate and connect with consumers. The key, Schlesinger explained, is cutting out the financial jargon and giving customers small and concrete takeaways. Best Free PR Tools, Best Free Resources For PR Professionals. List of the best free PR tools currently available online.
Includes news syndication, free media lists, social sharing apps and methods of sourcing media opportunities. By Rachel Wild ♦ Google+ ♦ Twitter. The interactive list of 50+ Free PR Tools can be found at the end of this article. With a well constructed PR strategy, that ties in neatly with an ongoing social media strategy, it is possible to achieve tremendous audience reach for a modest outlay. The equivalent level of exposure via advertising would be cost prohibitive for most small to medium sized enterprises, (SME”s).
One of the key reasons why a well conceived PR strategy is so cost efficient is that there is a wealth of free online PR tools and resources that can support the PR process. Miss Lolly. LinkedIn Payoff: Morgan Stanley FA Lands $70 Million Account. LinkedIn headquarters in Mountain View, Calif. (Photo: AP) Sending a LinkedIn invitation and getting a $70 million account was all in a day’s work for one Morgan Stanley financial advisor—not all in the same day, mind you, but in the sense of day-in day-out use of social media that the firm actively encourages. “It was an advisor in our New York City area who serves the small business owner segment,” says Lauren Boyman, head of digital strategy for Morgan Stanley Wealth Management.
Boyman told ThinkAdvisor in an interview on Monday that this advisor “is very systematic about how he uses LinkedIn,” participating in group discussions targeted to CFOs or CEOs of small businesses. While the large account, from a technology consulting and services company, may be an outlier in terms of size, Boyman (left) says Morgan Stanley advisors enrolled in the firm’s social media program are seeing positive results. “Other kinds of marketing activities are harder to measure and intangible,” Boyman says. Facebook changes cover photo policy: 20% text rule in effect but content less regulated.
The New Facebook Insights: What's New, What's Awesome and What Sucks. How To Create A Successful Social Media Campaign For A Startup. PwC warns poor financial regulation will hit jobs and advice availability. 22 July 2013 8:38 am | By Paul Thomas A well regulated financial services sector could see over 250,000 new jobs created by 2020 but current regulatory reform is restricting financial advice and product availability, according PricewaterhouseCoopers analysis. In a report published today, PwC said a financial services sector which was well regulated would also add about 2-3 per cent GDP growth by 2020 with 47,000 new financial services jobs and around 218,000 in the wider economy.
However, it says poorly regulated financial services sector combined with poor economic growth would mean only an additional 12,000 jobs would be created by 2020 and a much smaller rise in GDP of just 0.2 per cent would be seen. PwC UK financial services leader Kevin Burrows warns “many aspects of financial services reform are currently constraining the advice and products financial services institutions can offer to customers”, making competition improvements in the sector difficult to achieve. Untitled.
22 Tips: SlideShare Checklist. How people read online: Why you won’t finish this article. Photo by Roslan Rahman/AFP/Getty Images I’m going to keep this brief, because you’re not going to stick around for long. Twitter analytics: Tool lets you see which tweets your followers are actually reading. Practice Management content from WealthManagement. In the same way that early adopters of the Internet defined the rules and functionality, early adopters of social media have also blazed the trail. In a recent survey by the Oechsli Institute, only 8 percent of advisors met all of the criteria to be considered an “early adopter.” The New YouTube One: Makeover Guide for Brands. 30 B2B Sales, Marketing, and Lead Generation Stats that Will Blow Your Mind. 30 B2B Sales, Marketing, and Lead Generation Stats that Will Blow Your Mind. Ira Glass acceptance speech for the Edward R. Murrow award.
Chris Williams. Retwact May Solve Twitter's Misinformation Problem. Still wondering about social media? 3 Step Process for Client Referrals. Top Salespeople Use LinkedIn to Sell More - Steve W. Martin. FCA data reveals 87 per cent jump in Sesame complaints. 15 April 2013 12:42 pm | By Natalie Holt Sesame has seen an 87 per cent year-on year increase in the number of complaints it received between July and December last year.
Digital Trends 2013: Digital Living. The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and according to Ofcom’s latest stats 76% of British homes are now connected to the internet, a huge jump from 2000 when the figure stood at just 25%. The internet has become an integral part of so many activities – whether that is paying bills, booking holidays, shopping or even finding love – and its use is only continuing to grow. The Secret to Successful CPA Relationships. Social Media Crisis Planning: A Case Study.
I landed back in the UK this morning fresh from a two day crisis management workshop with a client in South Africa. Voice and Tone. The 10 Commandments of Social Media for Brands. Scott Steinberg, a top-ranked international event speaker on the lecture circuit, is a bestselling expert on leadership and innovation, and the head of strategic consultancy TechSavvy Global.
His website is AKeynoteSpeaker.com. YouTube Audience Development Secrets. 17 Copy-And-Paste Blog Post Templates. Bank 3.0 Review. Research reveals seven habits to grow your Twitter followers. Your Content Strategy Should Not Be Real-Time.
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