Social search, recommendation saturation, and how Google+ just strong-armed us. Over at Nieman Lab, Carrie Brown-Smith verbalized something that’s been weighing on me lately: the social media bubble may be bursting.
But this isn’t about hostility toward social media, and she’s no retrenchment-minded Luddite. She says, in part: But despite all of our excitement over its potential, I’m beginning to wonder about how big of a community can be meaningfully maintained online and how this affects news organizations. For example, many early Twitter adopters such as myself report that their rate of responses, retweets and click-thrus have declined over time.
Google's Results Get More Personal With "Search Plus Your World" Linking Strategies For Google Plus Your World. With all the hoopla and hundreds of columns and posts about the launch of Google’s “Search Plus Your World”, you are likely already quite aware of what has taken place over the past week.
If not, Danny Sullivan eloquently covers it in detail in his post Google’s Results Get More Personal With “Search Plus Your World“. If you only read one post on the topic, that’s the one to read. But this column is called Link Week, and, since as most of you know by now I have been helping content and content seekers find each other since way before Google existed, I could not be happier. I had just about given up on telling people their linking and content publicity strategies should not be too Google centric.
Putting all your eggs in the Google basket was, is, and always will be a strategic mistake.