Keeping Up with Personal Searches by ben estrell. How Important is Personalisation for Content Marketing? The digital revolution has transformed the way brands engage and communicate with their audiences. In an age where advertisements are declining and social media is rising, content marketing has become a go-to marketing strategy for brands.
Content is evolving around the consumers needs and brands are struggling to keep up with the high demand of this insatiable appetite for content consumption. Readers expect content to be informative, relevant and engaging and if it’s not, they turn to a brand that is. This 'always - on' world is surrounded by huge amounts of content every day on the internet. Consumers are now beginning to expect tailored content based on their personal preferences (or specific location) to be delivered wherever they are. Personalisation can be a very powerful tool to boost engagement, drive value and ultimately to make sure readers keep coming back. Organisations in many sectors struggle to find the data and content that drives personalisation to its full capacity.
Part 2: Take your content personalisation to the next level. The Nine Ingredients That Make Great Content. Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy and resources. The path for content marketers is clear. In order to boost SEO rankings, gain traffic and/or leads, you need to have great content on your blog or website.
If you write original content, search engines will help your site get more exposure. For instance, Google has made it plain that they do not like and will penalize sites with duplicate content. Whatever your reason for having a content site, whether it’s for business or a personal hobby, it’s important to do it right. First, let’s look at what makes great content, and then we’ll move on to sites that produce great content. 1.
As mentioned, original content goes a long way with Google and your visitors. Want proof? 2. 3. 4. 5. 6. Personal Searches: Personalised Content – Rebecca Daniels. The Complex Web of Personalized Search In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. In a continually evolving effort to deliver the most relevant organic search results (and profitable ad experience) possible, Google is increasingly custom-tailoring, contextualizing and personalizing the search engine results pages, and even auto-suggested key terms when you begin typing your query, based on numerous criteria.
The same holds true for runner up search engine, Bing. Source: The Secret to Creating Personalized Content That’s Relevant. This article originally appeared on Campaign Monitor and has been republished with permission. Find out how to syndicate your content with Upwork. It’s no secret that marketers are finding ways to send personalized messages to subscribers. After all, personalized emails deliver 6x higher transaction rates, making marketers keen on using the strategy.
But is it possible to be a little too good at personalizing your marketing messages? At some point, do the messages begin to feel creepy, weird, and like a brand knows a little too much? In today’s digital ecosystem, marketers are personalizing their messages in more sophisticated ways to ensure that what they deliver is relevant, valuable, and far from creepy. In this post, we’ll take a deeper look at delivering personalization that compels not repels. Aren’t consumers looking for personalized experiences? Consumers do respond to personalized emails, but some big brand marketers are taking issue with the word “personalization.” These 7 Brands Take Personalized Marketing to a New Level. When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me.
They’re my very own personal blogging habits. Those habits aren’t just limited to my writing process. I have morning, evening, and weekend routines, as if my entire life has become a series of established patterns. Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. I figured that out from a 2012 New York Times article called, “How Companies Learn Your Secrets.” Click here to learn best practices for optimizing landing pages and generating more leads. Creepy -- or great marketing? 7 Personalized Marketing Examples 1) Target The Example It was a game changer. The Takeaway. Creating personalised content biggest challenge for marketers.