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BEING ELMO: A PUPPETEER'S JOURNEY. Rachel Botsman: The case for collaborative consumption. Murmuration. Dan Ariely The Cost of Social Norms « Excerpted from Chapter 4 You are at your mother-in-law’s house for Thanksgiving dinner, and what a sumptuous spread she has put on the table for you!

Dan Ariely The Cost of Social Norms «

The turkey is roasted to a golden brown; the stuffing is homemade and exactly the way you like it. Your kids are delighted: the sweet potatoes are crowned with marshmallows. And your wife is flattered: her favorite recipe for pumpkin pie has been chosen for dessert. The festivities continue into the late afternoon.