Location-based SMS offers trigger 37pc of consumers to buy - A SMS pilot program in the Easton Town Center in Columbus, OH, points to location and SMS as being catalysts to driving in-store traffic.
Alliance Data Retail Services ran the test campaign between Black Friday and New Year’s Eve at the shopping center. The pilot asked consumers who had a loyalty card at six local retailers – including Express, The Limited and Pier 1 – to opt-in to a location-based SMS messages. “The results validate the advice that we are giving to our clients – our strategy is that consumers want to receive these personalized, timely and relevant offers from brands via their mobile devices,” said Jim Walz, director of digital solutions at Alliance Data Retail Services, Columbus, OH.
How it workedAlliance Data Retail Services sent out 20,500 email invitations to consumers who had a store-branded credit card to one of six retailers in the Easton Town Center. The email had a 53 percent open rate. Quiznos enhances geotargeting with behavioral data to drive coupon redemptions - Mobile Commerce Daily - Advertising. Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
While many merchants have embraced geofencing to deliver coupons in real-time to mobile users who are nearby a location, the redemption rates on these offers can be low. With this in mind, Quiznos is delivering ads to users who had visited a similar quick-service restaurant in the past 30 days. “Location is important to make sure consumers are in the right geographic location, but it’s not about reaching them when they’re on the way to eat lunch; it’s about reaching them while they’re in the planning process,” said Tim Kraus, senior interactive manager for Quiznos, Denver, CO.
Quiznos enhances geotargeting with behavioral data to drive coupon redemptions - Mobile Commerce Daily - Advertising. Geofencing-Best-Practices Thumbvista. The Basics On Geofencing : How? What? Why? Mobile Marketing has become one of the most powerful ways to engage a customer. Being able to engage a customer wherever they are is why brands have put so much emphases on a 2013 mobile strategy. Setting up a Geofence allows marketers to use not only the ability of reaching a consumer anywhere, but the ability to know in real time when a customer is in a prime area to be engaged. Geo-targeting leads luxury consumers to stores, away from competition - Luxury Daily - Mobile Commerce Daily - Advertising. The allure of geolocation - Mobile Commerce Daily - Marketing. Mobile location awareness and geo-targeting appeals to retailers in many ways, especially because of the technology’s help in driving consumer engagement and delivering personalized offers and content based on a customer’s proximity to an in-store location.
Location-based technology is becoming a must-have for retailers. The technology is an incremental part in marketers’ strategies and a good investment in bring in-store traffic and delivering contextually relevant content. “If a customer has been in proximity to a retail location and, as such, personalized mobile offers or coupons can be delivered at a time and place most-likely to generate a purchase,” said Wilson Kerr, vice president of business development and sales at Unbound Commerce , Boston. “While the check-in was a fad for a while, the promise of using mobile geolocation to personalize the shopping experience has not delivered as promised,” he said. Final Take Rimma Kats is associate editor on Mobile Commerce Daily, New York. Visa enhances offers platform with location-based deals. Visa is leveraging location-based mobile offers as it looks to expand its platform and take on the competition in this space, including foursquare and Groupon.
Being able to contextually target offers based on a user’s location is one of the benefits that mobile offers marketers and a nut that many are trying to crack. Visa will enable merchants to deliver a personalized text message or email to customers who have opted in to the program while they are shopping nearby. “Smarter commerce means having the right offer, delivered to the right customer at the right time,” said Jim McCarthy, global head of products at Visa, Foster City, CA. Retailers leveraging smartphones to deliver hyper-local in-store advertising. Walgreens customers can access store maps via aisle411 As more consumers shop bricks-and-mortar stores with a smartphone in hand, retailers are looking to offer location services such as indoor mapping tied to local inventory and, ultimately, their own in-store mobile advertising networks.
In the short-term, retailers will look to leverage indoor location technology to find out more about their customers. However, indoor location marketing faces a couple of challenges, including a lack of consensus on whether to leverage Wi-Fi, Bluetooth, phone sensors or some other technology to enable these services. “In the last six to twelve months there has been a shift in retailers being slightly aware of this to now where they are starting to make moves to actually implement this,” said Patrick Connolly, London-based senior analyst at ABI Research. “What we are starting to see now is companies doing indoor mapping and building basic services like shopping lists around it,” he said. Mobile coupons as part of the mobile marketing mix. This is a guest blog post by Richard Buettner, Director of App Marketing Agentur.
The release of Apples Passbook App as part of the iOS 6 update has brought Mobile Couponing (also known as mCouponing) closer to the mobile marketers attention. According to the apps description, Passbook is the simplest way to get all your passes in one place. Passes can refer to boarding passes, movie tickets, gift or loyalty cards, or mobile coupons. Passbook is expected to act as a catalyst for both coupon deployment and adoption. Fashion Retailer Debuts 'Pushy' Promos. If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction.
With that in mind, fashion retailer Cache was sure to include push notifications in its first mobile app, which began testing earlier this month and will be promoted among the brand’s properties after the holidays. “That’s pretty good,” Metz said. “It’s really recognizing the interaction with someone, while getting them more engaged with the app and showing them the value of the push notifications. We can set up timing rules, geographic rules. It’s more sophisticated than I thought it would be.” Cache’s 262 locations—many of which are in upscale malls—have been loaded into the app, so Metz and his team can geo-target down to the store level.
Caché Personalizes Digital Messaging With Usablenet Mobile App. Today’s hyper-connected omnichannel consumers jump from one touch point to the next throughout the day, while browsing inventory, researching specific products and completing transactions.
To succeed in this marketplace, retailers must implement solutions that provide access to products and information via shoppers’ channels of choice. For Caché, a nationwide, mall-based specialty retailer of sophisticated women’s apparel, that channel of choice often is a mobile phone or tablet. Approximately 95% of the retailer’s upscale customer base owned an iPhone or iPad as of January 2013, according to Kevin Metz, VP of e-Commerce at Caché.
A large percentage of those users view the Caché web site from their Apple devices, as well as access digital data before entering one of 261 Caché stores nationwide. Zaxby’s strengthens SMS efforts via in-store calls-to-action - Database/CRM. By Lauren Johnson March 19, 2013.
Teva tries geo-targeting to drive shoe sales - Advertising. Deckers Outdoor Corp.’s Teva shoe brand is placing mobile in the center of a multichannel campaign to promote a new running shoe.
Teva’s Unfollow campaign is the shoe brand’s largest marketing campaign to date and includes print, video, mobile, Web, retail and social. For the mobile portion, Teva is running geo-targeted ads around retailers that are selling its new TevaSphere shoe – an outdoor cross-trainer. “We have some great retail partners that are carrying the full line of TevaSphere,” said Amy Stanfield, senior marketing manager at Teva, Goleta, CA. “We wanted to utilize mobile ads to drive consumers to these retailers – both online and in bricks-and-mortar – to go experience the TevaSphere technology,” she said. “We are geo-targeting within a mile of our retailers, which serves the ads up in context of apps the user is already engaging with. Mobile sole The TevaSphere shoe is available for both men and women. Walmart dominates mobile retail check-ins: report.
A foursquare check-in at Walmart Walmart had the lion’s share of mobile check-ins among leading retailers in June with 38.3 percent, according to new research from LocalResponse.
Target came in second with 15.4 percent of check-ins among the top 10 United States retailers, followed by Costco with 9.3 percent, Best Buy with seven percent and Walgreens with six percent. Foursquare was by far the most popular vehicle for consumer check-ins, accounting for 78.5 percent of all check-ins among the top 10 retailers. “The large number of check-ins for Walmart is reflective of the sheer volume and scale of Walmart,” said Kathy Leake, president/cofounder of LocalResponse, New York. Maps Floor Plan Marker. Advanced Feet-Inch-Fraction Construction-Math Calculator by Calculated Industries for Carpenters, Builders & More. The official Construction Master® Pro from Calculated Industries for your Android device includes two models: #4065 and #4080 (CM Pro with Trig).
Built with the same features and functions, and with the same core engine that powers the industry-standard advanced construction-math calculators from Calculated Industries. You’ll actually get two apps in one, since the Construction Master Pro for Android has all the functionality of the Construction Master Pro and the Construction Master Pro Trig -– and includes a full User’s Guide built in, as well as the ability to press and hold a key for specific help! Ideal for Architects, Builders, Contractors, Designers, Draftspersons, Engineers, Framers/Carpenters and Tradesmen. Dunkin' Donuts plunges further into mcommerce with Passbook integration. Dunkin’ Donuts is giving consumers another way to pay for food, beverages and merchandise at the company’s participating locations by adding its mobile application to Apple’s Passbook.
Now, consumers can scan their Dunkin’ Pass in-store or at the drive-thru. This latest effort is part of the company’s ongoing determination to thrive in the mobile commerce space. “We launched the Dunkin’ App in August as a way to enhance our guests’ experience and make it faster and easier to run on Dunkin’,” said Dave Tryder, director of interactive marketing at Dunkin’ Donuts. “As we delve more into the mobile space, we are always looking for ways to enhance our mobile app and continue to provide our guests with even more convenience,” he said.
“For those who use the app on an iPhone or iPod, this integration, being able to store digital Dunkin’ Donuts Cards in Passbook, allows for quick and easy payments whenever they visit a Dunkin’ Donuts restaurant.” SMS-based mobile coupons preferred over push notifications, bar code scans: report. Mobile coupons are being embraced by consumers, but not all mobile offers are created equal, with 42.3 percent of consumers preferring SMS-based coupons over bar code scanning and push notifications, according to a new report from RadiumOne. The report found that 61.9 percent of consumers are redeeming grocery and consumer retail goods-based coupons. The “Improving the Performance of Mobile Coupons” report shows that when it comes to redemption, 51.5 percent of smartphone users prefer displaying a coupon to a cashier while 23.8 percent prefer scanning-based methods.
“Based on our results, we can make the assumption that people prefer to have control over the mobile coupon process and want to have mobile coupons readily available anytime on their mobile device,” said Kamal Kaur, vice president of RadiumOne, San Francisco. “Consumers also view push notifications as more invasive than SMS, which is another reason why SMS coupons are preferred. Like this article? Passbook : Camaïeu expérimente le coupon dématérialisé et géolocalisé - 20 événements qui ont marqué l'univers du marketing en 2012. Texas Roadhouse generates 37pc installation rate for Passbook pass effort - Mobile Commerce Daily - Database/CRM. Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.
Build-A-Bear Workshop achieves 58.7pc Passbook download rate via recent mobile campaign. By Rimma Kats March 13, 2013. White Castle pushes customized alerts, coupons via SMS - Mobile Commerce Daily - Messaging. Le b.a.-ba du marketing géolocalisé révélé par Placecast. Qui ? Anne Bezançon, CEO de Placecast, leader mondial du marketing géolocalisé sur mobile, dirigeante française de l'une des start up les plus en vue de la Silicon Valley. Phoceis teste le geofencing pour Auchan. C’est une fonctionnalité de plus sur l’appli mobile My Auchan réalisée par Phoceis. Dans le magasin de Faches-Thumesnil (Nord), le distributeur propose, chaque jour, des promotions aux clients qui ont téléchargé l’application. Auchan fait partie des tout premiers distributeurs à utiliser le geofencing, c’est-à-dire l’envoi d’alertes quand le client se trouve dans une zone géographique précise: par exemple, en magasin, sur le parking du centre commercial de Faches ou dans un rayon de plusieurs kilomètres… Phoceis présentera cette nouvelle fonctionnalité lors du salon VAD e-commerce de Lille.
Les “Deals” sont des offres premium qui ne sont pas disponibles sur des tracts ou sur le Web. Auchan a mis les moyens pour convertir ses clients au m-couponing: des réductions de 40% sur tout l’espace Santé Beauté par exemple, et des agents à l’entrée du magasin pour les inciter à télécharger l’appli My Auchan. Best Buy geofences locations to deliver targeted mobile offers - Mobile Commerce Daily - Marketing. Best Buy is the first retailer to partner with eBay’s RedLaser to geofence its roughly 1,100 locations, letting shoppers see special offers, browse open-stock items and view items relevant to them right when they step into a store. Passbook et geofencing : à l’aube du marketing géolocalisé « Jacques Blog- par Jacques Bloch. ©nikosdrak.wordpress.com. Phoceis teste le geofencing pour Auchan - 20 événements qui ont marqué l'univers du marketing en 2012.
Plyce 3.0 : nouvel assaut sur le shopping géolocalisé sur smartphone. Lundi matin, Bruno Massiet du Biest, Président de Plyce (et ex-fondateur du service 118 218), organisait un point presse téléphonique à l’occasion du lancement de la version 3.0 de l’application de shopping géolocalisé. Alors que l’éditeur se présente comme le « pionnier français » en la matière. L’occasion de commenter le développement accéléré de l’usage du mobile dans les décisions et les actes d’achat des « mobinautes ». « On constate une explosion des usages du mobile : au 3ème trimestre en France, il y avait 24 millions de smartphones et 40% des français connectés à l’Internet mobile », déclare Bruno Massiet du Biest sur la foi d’une étude Médiamétrie réalisée en septembre 2012. « C’est une croissance très rapide et l’on peut déjà affirmer que, d’ici 2 à 3 ans, 100% des utilisateurs seront équipés de smartphones. » Le président de Plyce précise : « En deux ans, le taux d’usage a quasiment doublé.
Des attentes qui évoluent… Domino’s FourSquare program contributes to 29pc increase in online sales - Mobile Commerce Daily - Revenue. Domino's rewards loyal patrons. Domino’s builds loyalty via foursquare, Facebook Places incentive - Mobile Commerce Daily - Social networks. E-réputation & médias sociaux : les meilleures utilisations de Foursquare. JCPenney incentivizes in-store traffic with location-based campaign - Advertising. Home Depot - Pub dans une app. de météo. Deal géo-localisés.