Large retailers to ramp up mobile POS strategies in the second half. Larger retailers accelerate mPOS strategies Mobile point-of-sale is not just for small merchants any longer.
Increasingly, large retailers such as department stores are also embracing mobile to streamline in-store transactions and enhance customer relationships. Of merchants with 500 or more employees, 61 percent have either already deployed mPOS technology or plan to do so some time in the next 12 months, according to a recent report from Yankee Group.
Is mobile failing at point-of-sale? Side-swipped The overwhelming presence of antiquated point-of-sale systems and infrastructure is currently preventing mobile from realizing its full potential in-store.
Technology is changing constantly and more marketers are jumping on the mobile payments bandwagon. However, without correct hardware and education, point-of-sale adoption might still be an ongoing challenge for many. Boy Scouts embrace mobile POS to drive fundraising efforts. The Boy Scouts are going mobile, with scouts using a small accessory that plugs into a smartphone to process credit card payments for purchases of Camp Masters Popcorn.
Troops will be able to use the PayAnywhere app and mobile point-of-sale credit card reader to support their efforts to raise funds by selling popcorn. By adding credit card sales, the Boy Scouts hopes to boost sales and capture transactions from customers who might not have cash readily available. “People prefer to pay with plastic as it is the most widely used form of payment,” said Gene Schenberg, vice president of sales at PayAnywhere.
“People tend to spend more money when they can pay with plastic. “The Boy Scouts can accept payments in the form most customers prefer to pay and collect more money by using PayAnywhere,” he said. “No bounced checks, better cash flow, and instant receipts emailed to their donors collectively make PayAnywhere the right choice for the Boy Scouts as well as any other fundraising program.” PayPal, Groupon, Square focus on traditional POS to boost mobile strategies- Mobile Commerce Daily - Payments. PayPal's POS solution PayPal is offering to waive processing fees and provide free marketing to merchants as it looks to play a bigger role in how mobile and digital technology are transforming in-store purchasing.
Competitors Square and Groupon are also making similar plays to win over merchants. While most would agree that mobile will play a key role in the future of payments, PayPal, Square and Groupon are all looking to gain a foothold in physical retail locations with traditional point-of-sale solutions because their mobile POS strategies are growing slowly. That is why all three of these companies this week announced new pushes into POS solutions for local retailers. “Originally, mPOS was designed to provide micro-merchants with a card acceptance solution that they could afford,” said David Kaminsky, emerging technologies analyst at Mercator Advisory Group, Maynard, MA. PayPal will also market participating businesses to its U.S. customer base of over 55 million consumers. Moosejaw sees up to 70pc of in-store transactions completed via mobile POS.
Outdoor gear and apparel retailer Moosejaw Mountaineering is seeing up to 70 percent of in-store transactions taking place via iPod touch devices used by store associates to interact with customers in the aisle.
In addition to leveraging iPod touches for mobile POS, Moosejaw also has iPads in stores to support its endless aisle strategy. Going forward, the retailer is looking to replace both types of devices with iPad minis that can function as both a POS and online showcase tool. “Our whole in-store experience is really focused on engaging with the customer and having real interactions,” said Eoin Comerford, CEO of Moosejaw Mountaineering, Madison Heights, MI.
BreadCrumbs & Groupon - Caisse mobile. [Impôt] Facebook épinglé au Royaume-Uni….
[Lovefilm] Le service de VOD d’Amazon pourrait débarquer en France en mars 2013…. [BreadCrumb] Groupon déploie un système de caisse enregistreuse sur iPad…. [Concurrence] Google propose de nouvelles solutions à la Commission européenne…. France soir racheté par Cards off pour 480 000 euros…. Square Debuts “Business In A Box”, A Turnkey Point Of Sale Experience For $299. Despite a rocky start to the year with the sudden departure of COO Keith Rabois, Square is still making a huge push to sign on new businesses on the Square platform and deliver smart, easy service for the mobile payments platform.
The latest development in that push is a new program called “Square: Business in a Box”, which essentially acts as a package deal for small and large brick-and-mortar businesses. Business in a Box gives users everything they’d need to run their small business’s Point of Sale, including two Square Readers, an iPad stand, a cash drawer, and an optional receipt printer. Everything but the Square Readers come from third-party vendors, but all of these items work wirelessly and seamlessly with Square Register. The first package goes for $299, and doesn’t include the receipt printer. If, however, you’re looking to print out receipts, daily sales reports and summaries, the Receipt Printer package is going for $599. Mobile POS is a must-have for retailers: report. Perry Ellis enlists mobile to streamline in-store shopping - Multichannel retail support. Perry Ellis is rolling out mobile point-of-sale systems to its stores to not only help with long lines, but also become a digital tool for clienteling.
The Perry Ellis mobile POS solution is powered by Starmount. Perry Ellis began piloting mobile POS at 17 stores during the holiday season. “Perry Ellis’ strategy is to provide the customer with a 360-degree shopping experience,” said Mark Colbert, director of retail systems at Perry Ellis International, Miami, FL. “This includes allowing the customer to get product recommendations and reviews, to find the product they want when they want it, and to participate in a more complete customer experience,” he said. Nine West elevates in-store shopping with iPads - Multichannel retail support. The Jones Group-owned Nine West is arming sales associates with iPads this holiday season to provide customer service and serve as an internal sales tool. The Jones Group is working with EachScape to develop a mobile application that will be used internally by the company. With growth in mobile direct and influenced sales this holiday season, retailers are increasingly turning to in-store devices to help shoppers.
“We are focused on providing our Nine West consumers with the richest shopping experience possible by directly connecting our online and offline channels, and empowering our sales associates to provide an elevated customer experience that gives them greater resources and direct access to ecommerce to utilize the full breath of our online assortments,” said Scott Bowman, group presidentof global retail and international development at The Jones Group.
The Jones Group is a designer, marketer and wholesaler for more than 35 footwear, jewelry, apparel, jeanswear and handbag brands. Square by Groupon. Following the acquisition of Breadcrumb back in May, daily deals giant Groupon has today launched its new iPad payment system of the same name in the US, in an attempt will help businesses take payments and become more efficient and leverage some market share away from payment rival Square.
In a post on Groupon’s official blog, Breadcrumb’s General Manager Seth Harris says that Groupon’s new iPad-based service will streamline all activity at local restaurants, cafes and bars, helping employees take and manage orders, book tables and process payments. The service will also provide reports on sales, helping companies fine-tune their business operations. Today’s launch comes after Groupon’s successful pilot in New York City, offering merchants the opportunity to utilise the Breadcrumb point-of-sale (POS) platform from $99 a month, with no fixed contract.
It will go up directly against Jack Dorsey’s Square, which is on a roll at the moment. Image Credit: Scott Olson/Getty. Les vendeurs en magasin sont au coeur des bouleversements du numérique « Christophe Gazeau. La transformation digitale des entreprises ne touche pas tous les personnels de la même manière.
Et s’il est une catégorie particulièrement touchée, lorsqu’elle est présente dans une entreprise, c’est bien celle des vendeurs en magasin. Digital Retail, Social CRM, e-commerce, cross-canal, médias sociaux, mobile… il n’est pas une mutation clé du paysage digital actuel qui ne les touche plus ou moins directement. C’est donc une population sur laquelle il est important de porter son attention.
Traditionnellement, les personnels de vente en magasin sont les parents pauvres de la politique digitale des entreprises. Parce qu’ils sont au coeur d’un turn-over important, on n’investit pas forcément beaucoup sur eux. Appareils mobiles + pratiques sociales = digital shopping Enfin, jusqu’à naguère… Car les choses changent. Mobile et médias sociaux sont donc en train de modifier de fond en comble le commerce.
Un nécessaire accompagnement Des vendeurs “augmentés” ?!! Kiehl's - Tablette vendeur & client. Kiehl's joy NEW YORK – A Kiehl’s executive at the Luxury Interactive 2012 conference said that mobile has opened up big opportunities and the company is continuing to use and test different mediums such as SMS and tablet applications to drive consumer engagement and sales. During the “Evaluating Consumer Behaviors on Tablet Versus Mobile and How to Utilize Each” panel session, executives discussed how the mobile space is affecting the luxury industry.
The panel was moderated by Kevin Tate, chief marketing officer of ShopIgniter, Portland, OR. “For us, it’s about how we can give our customers something valuable,” said Tory Diamond, CRM director at Kiehl’s, New York. “With mobile, we’re giving them information at their fingertips that maybe they didn’t think they needed before. “It’s important to test and analyze customer data,” she said.
Test, test, testAbout a year ago, Kiehl’s launched a pilot in-store tablet program in its New York Meatpacking district location. Like this article?