Designing a frictionless mobile loyalty program - Mobile Commerce Daily - Commerce - Mobile Commerce Daily. Ann Inc.’s Loft breaks into mobile with loyalty-based site - Web site development. Ann Inc.’s Loft is optimizing its loyalty card program via a mobile site that lets consumers pay bills and manage their account. The Love Loft loyalty program lets consumers earn points and rewards by shopping with a branded card. Loft is promoting the mobile launch through Web and direct mail initiatives. “Putting the client first is at the core of what we do at Loft,” said Deborah Cavanagh, senior vice president of marketing at Loft, New York. “We recognized that our client did not always carry her physical credit card with her and wanted to create a easy, safe and secure solution where she had access 24/7, so the mobile card was the logical solution,” she said.
Mobile management Love Loft card members can manage their account online via a desktop or mobile site. The mobile portion of the program went live on Feb. 26 and is being promoted with a call-to-action on the back page of Loft’s spring catalog. The call-to-action prompts users to visit to learn more. Journée de la fidélité. Speedway mobile loyalty app reaps more than 100,000 downloads - Mobile Commerce Daily - Database/CRM. Convenience store chain Speedway sped into mobile this fall with a mobile application for its loyalty program members that has already been downloaded more than 100,000 times. The Speedway mobile app features a gas price and store locator to help user find the closest location within a 50 mile radius and up-to-date gas prices.
Additionally, members of the Speedy Rewards loyalty program can keep track of points and find out when their next free item is coming. “Customers are demanding more ways to interact with convenience stores, especially through loyalty programs for frequent shoppers,” said Beck Besecker, CEO and co-founder of Marxent Labs, Kettering, OH. “Customer demand is the best reason for convenience stores to have an app,” he said.
Marxent Labs developed the app for Speedway. The Speedy Rewards loyalty program reportedly has more than 3.5 million active users. The app is available for iOS and Android. Final TakeChantal Tode is associate editor on Mobile Commerce Daily, New York. Passbook fidélise les clients. Tobias Dengel is CEO of WillowTree Apps By Tobias Dengel When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook. The concept behind Passbook is simple – give users a single place on their phone, right on the home screen, that stores everything they might typically have in their wallet other than payment systems such as cash and credit cards but including loyalty cards, coupons, deals, tickets and boarding passes.
On board You might ask why this matters: does the Starbucks’ application not have a loyalty card section and does the United Airlines app not have a boarding pass function? Users want things that work in five seconds, maybe 10 seconds – once you get past 20 seconds, you are dead. So, what has Apple done? Sticky media Like any innovation, Passbook is starting out with its growing pains. Passbook loyalty cards can also be updated real-time. Like this article? California Pizza Kitchen - Bons sur mobile. California Pizza Kitchen is ramping up its digital initiatives for the holidays by encouraging users to buy digital gift cards on the company’s mobile site. California Pizza Kitchen is offering consumers a $20 gift card for buying digital and print gift cards this holiday season. Consumers can order and redeem the gift cards from their mobile devices.
“Marketers love gift cards because they give the brand at least two consumer interactions [with a] buyer and redeemer,” said Marci Troutman, CEO of SiteMinis, Atlanta. “Holiday gift cards will produce more than $25 billion in sales, and each dollar spent on a gift card generates upwards to a $1.40 in actual transactions when spent at the register,” she said. “Additionally there is usually a 10 percent breakage from the cards on average — money not redeemed.” Ms. California Pizza Kitchen did not respond to press inquiries. Users can buy the gift cards from California Pizza Kitchen’s mobile site. Gift cards are then sent to users via email.
Passbook résoud le problème de la rétention client. NEW YORK – A Kiip executive at the ad:tech 2012 conference said that while Apple’s Passbook is a great way for consumers to compile digital coupons, there is still a lack of adoption, specifically from retailers who have yet to implement compatible POS redemption systems. During the “Mobile Marketing Executive View: Cutting-Edge Strategies to Optimize and Enhance Your Current Marketing Efforts,” session, the executive talked about steps the company is taking to ensure consumers are getting an interactive experience from brands.
The session was moderated by Maarten L. ALbarda, vice president of consumer connections at Anheuser-Busch, New York. “Everyone was excited about Passbook,” said Brian Wong, cofounder/CEO of Kiip, San Francisco. “However, most retailers still only have the RedLaser technology and don’t have all the point-of-sale utility they need.” Mcommerce evolutionAlthough not NFC-enabled, Apple’s Passbook is still quite the innovation. And currently, it is lacking. Final Take.