Social_network_loyalty. t2.gstatic. Average age on Facebook: 44; Average age of social media users: 38. What’s the demographic sweet spot for users of social networks?
Not what you think. According to a study released by Pingdom, a web monitoring provider, 25% of users of social networking sites are between 35 and 44, and 57% of the users are older than 35. This is a mainstream media audience with significant purchasing power and an investment in social tools. Study: Ages of social network users. Posted in Tech blog on February 16th, 2010 by Pingdom UPDATE: There is a more recent post available, Social network demographics in 2012.
How old is the average Twitter or Facebook user? What about all the other social network sites, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there? To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers. Estadisticas de Facebook en Colombia (Enero 2012)