X_1853262. The World’s Next E-Commerce Superpower. Press Release - Companies Without Online Offerings Are Slow to Enter China’s E-Commerce Market, World’s Second Largest and Set for More Explosive Growth, Says Report by The Boston Consulting Group. BEIJING, November 22, 2011—China has more Internet users than the United States and Japan combined, and it already has 145 million online shoppers (second only to 170 million in the U.S.), with exponential growth expected that could bring the number to 329 million by 2015 and make the e-commerce market in China the world’s most valuable. Despite this vast window of opportunity, many companies are leaving significant growth potential on the table; they’re allowing merchants that sell on Chinese shopping marketplace giant Taobao.com, as well as other e-commerce companies, to shape consumer perception and the market overall. These are insights from The World’s Next E-Commerce Superpower: Navigating China’s Unique Online-Shopping Ecosystem, a new report from The Boston Consulting Group (BCG).
The report, which included a survey of more than 4,000 online shoppers in China, is available on bcgperspectives.com. “Consumerism is already big in China—people simply love to shop. Inquiry Basket | Made-in-China.com. JLJ - China Market Entry Handbook - Setting up and operating business in China. Incorporating a Business in China | China Primer. China's baby market boom.