Recessions are the perfect time to start a business: FedEx, Microsoft, Burger King and even GE were started during the recessions the U.S. has experienced over the last century and a half.
Bootstrapping a startup refers to starting a small business by funding it yourself or through customer receipts -- without getting any external investment.
Here at VerticalResponse we’re always being asked things like, “What is the best day to send email?”, “What are the real email marketing secrets?” and “What are great subject lines?”.