Clientonomy — How To Gain & Retain Great Clients. Waking Up the Workplace. Simply Entrepreneurs We Are Not | Rise of the Innerpreneur. Saying we are entrepreneurs is not giving us enough credit. We are more than that. We are innerpreneurs and we are a whole other tribe. We Aren’t All Business. We do what we are. Our businesses have been started for our personal fulfillment. They are our means for expression and our avenue to make a difference. They were not started to for monetary reasons. Life experience and exploration energize and inspire us.
We are Idealists, Psychologically. Our temperament, I believe, is what really makes us innerpreneurs. Dr. Are enthusiastic, trust our intuition, yearn for romance, seek our true selves, prize meaningful relationships, and dream of attaining wisdom. pride ourself on being loving, kindhearted, and authentic. are giving, trusting, spiritual, and focused on our personal journey and human potential. Idealists have the iNtuative Feelers (or NF) aspects of their personality type. I doubt that is true of every ‘entrepreneur’ you meet. The idealist temperment is just a theory. Marketing to Innerpreneurs & Cultural Creatives | Rise of the Innerpreneur. What the heck I mean by “marketing” The word “marketing” can often be seen as a soulless one and one without any true meaning. In my career, I have heard people define it as many things, from “making things pretty” to “trying to sell people crap that they don’t need”. My Mac dictionary defines it: “the action or business of promoting and selling products or services, including market research and advertising.”
None of these definitions jive with me. They are too simplistic and reductionist. To me, marketing is: connecting with your ideal clientgenerating businesscreating loyalty through client experience To put it simply, it is Mindful Marketing. We are all marketing to each other Each of us believes that consciousness should be present in all aspects of our lives, including our business practices. ‘Modern’ techniques of marketing don’t work on us. How to market to Innerpreneurs and Cultural Creatives Are there other marketing strategies that connect with you? The Forms of -preneurship and Your Personal Brand | Rise of the Innerpreneur. If we look at -preneurship as a term used to describe our personal brand, what form of -preneurship best communicates your value? Entre-preneurship: taking charge of your own business Literally, the word means: “begin to take charge” but is often defined as the practice of starting a new business.
Entrepreneurial behaviour describes investing time and money in the creation and development of a new enterprise. Intra-preneurship: taking charge within a business Management Consultant Gifford Pinchot coined the term while exploring the role of spiritual values in business. He later wrote a popular book called Intrapreneuring and the term is now used to describe and encourage entrepreneurial attitudes within companies. Xerox and 3M are two businesses that have adopted intrapreneurial strategies and structures to encourage creative development of new products.
Inter-preneurship: taking charge within your group Inner-preneurship: taking charge of your own life The gift of an examined life. What Being an Innerpreneur Means to Me (And Only Me) | Rise of the Innerpreneur. I’ve said it before and I’m sure I’ll say it again, I did not make the word Innerpreneur up. I was only drawn to it once upon a time ago (early 2007) when I was starting my business.
I saw the book Karma Queens, Geek Gods and Innerpreneurs in the bookstore and despite the fact that I had little interest in the book’s overall themes, I bought it. I was compelled by the term, Innerpreneur, and intrigued by the people it described. It spoke to me. I connected with it. I didn’t totally understand what being an Innerpreneur meant but I found truth in it.
I don’t know what it means to you but here’s what it means to me. A year and half later, I still don’t know what being an Innerpreneur means to you. As an Innerpreneur, I believe in: Authentic marketing (If it’s not the truth, I’m not going to say it.)Integrative thinking (I’m not an either/or kind of girl. Do we really need to define it in order to feel it? The word is just a word. It’s my words, not the word, that counts. 15 Fascinating Facts About Innerpreneurs | Rise of the Innerpreneur. Creative Commons License photo credit: doug88888 Many of us embraced innerpreneurialism after first trying (and disliking) more conventional careers and professions. We are credited with the rise in popularity of cause marketing.The idea that businesses should give back has become more mainstream because of our influence on society. Innerpreneurs are credited with creating New Urbanism, a social movement against suburbanism.
In the heart of small cities like Portland, Oregon new communities are being built by innerpreneurs. In them, the houses are closer together, there are sidewalks and bike lanes and the community is a mixture of residential, office and retail. Glenwood Park in Atlanta, Georgia is a thriving example of what the New Urbanism movement has created. If you love what you read on Rise of the Innerpreneur, please consider expressing that value to me. I will personally thank you for your expression of love, support and value.
Innerpreneuring and the Bigger Movement Afoot | Rise of the Innerpreneur. Creative Commons License photo credit: Swambo Excitement Over the Creative Class When I learned about innerpreneurship a few months back, I knew there was a bigger idea involved. I couldn’t put my finger on what it was exactly until I started paying closer attention. Everywhere I went, I heard rumblings of the ‘creative economy’, of this ‘creative class’ whose importance was rising. The ideas these men keep circling around are purely economic. What I noticed — as I listened to the echoes of businessmen praising and stroking the ‘creative class’ and the ideas we would bring — was that no one was addressing who we were as group and why we were so unique and valuable.
A week or so ago, I found out why. You Say You Want a Revolution? I learned that there is a revolution stirring, only it isn’t being fought with guns and brawn. Think of ‘culture’ as the solutions to the problems and passions that people consider important in each time period. You are a Cultural Creative Ask yourself this: Are You An Innerpreneur? | Rise of the Innerpreneur. Where the Word ‘Innerpreneur’ Came From I didn’t make it up.
The book, Karma Queens, Geek Gods and Innerprenuers, by Ron Rentel, was the first, to my knowledge, to use and define the term innerpreneur. (Editor’s Note: I now know this to be incorrect.) The book is an exploration of the nine most interesting consumer types evolving today. The Making of an Innerpreneur An innerpreneur is an entrepreneur who use their business to find personal fulfillment (creatively, spiritually, emotionally) and create social change. You may have heard the terms ‘creative class‘, ‘creative capitalism‘, or ‘cultural creative‘ used to describe us as well. We have the defining entrepreneurial traits. High need for achievementhigh need for independencelow need for conformityinternal locus of controllove of ambiguitypropensity for risk-takingobsession with opportunity But innerpreneurs are characteristically different as we start businesses to aid in our personal growth rather than that of a company’s.