Software. Connects obsessively! Create your own social network. Social Technographics: Conversationalists get onto the ladder. By Josh Bernoff Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market's social technology behavior.
Social Technographics was carefully constructed, not as a segmentation, but as a profile (that is, the groups overlap). That's because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs. Practical Social Media Measurement: Leads, Conversions, Sales.
Online Community Manager - Nederland.