Stock Photography Tips - Find Stock Photos Free & Cheap! | Search Engine Optimization, Internet Marketing & Website Design Blog From Mannix Marketing. Here are some of our top picks for finding stock photos free Photopin.com – Make sure you select commercial images if you will be using the photo for your business. Once you find an image, just follow their easy instructions for appropriate crediting. They have photos of local places, too, many from Flickr, etc. Do a search, and you’ll see what I mean. We highly recommend this site for finding stock photos free that are OK to use and easy to credit. Visit – You will need to create an account, but it’s a good resource for free images. Here are the best places for inexpensive (ie: cheap) stock photos & illustrations When you can’t find what you want in the cheap and free options, try these; they have the best selections for quality stock photography: When this doesn’t work, find a local photographer; they can either take a photo for you, or they may just have what you need!
Want to find a logo or icon? Try this: Why not create your own graphic and image? Does Social Media Really Motivate Supporters? New Report. Georgetown University’s Center for Social Impact Communication and Waggener Edstrom conducted a study of more than 2,000 adult internet users who support causes and recently released their findings in a report, Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes. Some key findings include: 54% of respondents indicate they are more likely to support a cause through social media rather than offline.
More than half of survey respondents (55%) who engaged with causes via social media have been inspired to take further action. The most common next steps are donating money (68%), donating personal items or food (52%), attending or participating in an event (43%), and volunteering (53%).76% agree that it’s important to them to influence others to care about the charities and causes they care about.Social media is the top way that respondents find out about the causes they support, whether they ultimately support online or offline. 1. 2. 3. 4.
Katya's Non-Profit Marketing Blog. Fri, March 22 2013 Filed under: Social Media • Yesterday, the team here at Network for Good had a fantastic webinar with technology guru Guy Kawasaki. He provided his top ten social media tips for nonprofits. They are well worth sharing. If you want to listen to the whole webinar (recommended), simply register here. In the meantime, here’s a quick summary of the wisdom he shared. 1. 2. People - Facebook. You can have success on any of these platforms, but you need to approach each with an understanding of its culture and purpose. 3. 4. 5. 6. 7. 8. 9. 10. I hope these are helpful. What Is Your Nonprofit’s YouTube Strategy? How to Split Test Your Facebook Content. Split testing is everywhere in the digital world – you name it and it’s being split tested right now.
However, the concept of split testing Facebook posts doesn’t seem to have taken off, and we think it’s about time it did. Like with some of my previous articles, a lot of Community Managers out there are going to be grimacing as yes, this will mean multiple posts! Why Split Test? Split testing is an absolute fundamental in digital marketing. The ability to test, learn and optimise to improve results in short cycles is one of its’ great advantages.
Split testing allows us to get better at just about anything, and needs to continue to be embraced. How Is This Relevant For Facebook Content? Facebook content is no different to any other medium in terms of the need to test. Say you’re posting with product content in a focused campaign. What is the best time to post? The questions really should be, “How is this not relevant for Facebook content?” Sounds Great, How Do I Do It? Key Takeaways Connect: Katya's Non-Profit Marketing Blog. How To Host a Most Excellent Google+ Hangout. So you want to host a Google hangout? Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. I have read the top posts out there and distilled all of the important stuff down to a simple five step process saving you time and frustration.
Google+ is the sleeping giant of social media networks. It’s now boasting close to 400 million users and its effects on SEO are growing more important every day. Add in the ability to hangout virtually with anyone across the word and broadcast it live, and it’s quickly becoming an essential tool for the modern marketer. I have hosted many a Google Hangout over the past couple of months and believe me, it’s not the cakewalk that Google makes it out to be by any means. 1. Sounds simple right? 2. Create custom art that can easily be shared across all the major social networks. 3. 4. Remember that this is a hangout, not a webinar. 5. 6 Facebook Metrics Marketers Should Be Measuring. Do you track your Facebook marketing? Do you feel lost when you’re looking at your Facebook Page statistics? Well, you’re not alone.
Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us. First you’ll want to . Here are the . simply corresponds to the number of fans of your Page who have seen any given post. The . To access fan reach data, you first need to export the data to Excel. Choose the format, the date range and select “post level data.” You’ll find it under the label “Lifetime Post reach by people who like your Page.”
Within the Key Metrics tab, look for the column labeled “Lifetime Post reach by people who like your Page.” The per-post fan reach is probably the most important metric. An audience recruited from an eye-catching contest (or worse, bought through the thousands of questionable sites that sell “fans”) will quickly hide your posts from their newsfeed. Just and you’ll see the number. As you can see, . If this is your case, . 6 things nonprofits should know about Facebook ads. Make scarce marketing dollars go further with targeted, tested ads Editor’s note: We’ve combined John Haydon’s 3-minute video tutorial above on how to use Facebook Insights to target Facebook ads more effectively with the following guest post that dissects the different kinds of Facebook ads. Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketing pros, Facebook administrators, anyone with a Facebook page.
Guest post by Taryn Degnan If you build it, they will come … but what if they don’t? What if you’ve done everything to build a strong Facebook community, consistently post quality content and do your very best to engage with users, but you (or, in some cases, your executive director or CEO) still want more? With limited to no budget, you have the opportunity to grow your community organically and develop meaningful relationships with your fans, bringing them closer to your organization’s mission with each Facebook post.
To raise money with social media, start with social data. Fundraisers see great successes like Charity:Water, their eyes get wide, and they inevitably ask me the question: “How can we use social media to raise more money?” The problem is that – while social media is powerful, and can be evocative and engaging and often a necessary component of every marketing campaign – these kind of fundraising successes aren’t the norm. Campaigns like those Charity:Water and Kiva have done are unpredictable, and simply aren’t replicable by smaller or less-agile organizations. So I’m sorry to say it, but…your social media presence is not the key to fundraising. However, that being said, data acquired through social media holds the key to dramatically improved fundraising.
You can gather all kinds of critical information through social media — information you can’t get anywhere else — that can amp up your fundraising to the next level and help you achieve your goals. How can you raise money with the help of social media? Why did we ask that question first? Complete User Guide: Google Plus Pages for business and brandsMartin Shervington. A load of hints and tips to help make your page creation, building up and even then the management, work like a dream! Considering Google Plus Pages almost endless applications for business, beyond just building ‘brand’, you will want to hatch a plan in all areas.
As such, the videos cover many of the factors you may like to consider. But to start… What is Google Plus? For those that are not aware of it yet, Google+ is Google! Here is a complete overview video that should well explain how the concept of a ‘social layer’ has gone across Google’s products and services. Reasons a business should consider Google Plus Once you can see that ‘Google+ is Google+, you may like a little convincing as to why every business has a reason to join it now… You will see many reasons, including getting great search engine results, improving existing advertising spend, connecting to a totally new audience, increasing efficiency and connectivity, and much more… What then is a Google+ Page? Essential components: 1. How to Make a Splash With Twitter At Your Next Big Event. Being active on social networks before, during, and after your event is critical for optimal engagement.
Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event. If you need some help, check out our brand new Sample Social Media for Events Template. This fantastic template helps you outline your social strategy for all of the key channels. That way you can go into your event fully prepared. At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Before an Event Build Twitter Lists Set-Up Promoted Tweets During an Event Live Tweeting. 13 Ways to Boost Your Facebook Page Reach Without Spending a Single Dime.
Lately there has been a huge stink from people claiming whining that Facebook is somehow forcing people to pay to have their page updates reach their Facebook fans. While it’s true that many Facebook Pages have seen a drop in reach, it’s not due to some conspiracy to force Page admins to buy ads. And it’s definitely not happening to all Pages. Below is a graph from Jon Loomer’s insightful article that actually shows an increase in activity for more than 1000 Facebook Pages: The truth is that the drop in reach for many Pages is a caused by an increase of more relevant posts in their fan’s Newsfeed. Edgerank isn’t unfair, it’s just impartial Facebook has always used an algorithm to determine what Facebook users will most likely prefer in their increasingly noisy Newsfeeds. The Pages that have recently seen a huge drop in reach obviously didn’t make the cut.
Here are thirteen more you can share with them: 1. Seek out patterns. 2. Ask yourself: The bottom line is that content is king on Facebook. Dive deeper into Facebook Page Insights. TweetTweet Photo courtesy of cambodia4kidsorg via Creative Commons Break out analytics into five separate reports Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Facebook administrators. Facebook Insights for Pages provides critical data about activity around your Page and your Page updates. Facebook breaks down its analytics into five reports that can be viewed directly on your page: Going beyond Facebook Insights The five reports listed above provide more than enough data to navigate toward most destinations.
Following are examples of some of the data unavailable in the standard Insights reports that you can view by exporting data: Page level data: Post level data: How to export your Page Insights. The Ultimate Complete Final Social Media Sizing Cheat Sheet. Facebook Page Analytics – Going Beyond the Standard Insights Reports - Facebook Insights are essentially your GPS device to point you towards marketing success on Facebook.
Facebook Insights for Pages provides critical data about activity around your Page, such as when someone Likes your Page, and activity around your Page updates, such as when users comment on or Like one of your Page stories. Facebook breaks down its analytics into five reports: The Overview Report: An overview of how your Page is performing day to day, with sortable post-level details.The Likes Report: A report about the Facebook users who Like your Page.The Reach Report: A report about the Facebook users who see your Page content (organic, viral and paid reach), what websites are referring traffic to your Page, and more.The Talking About This Report: A report about the Facebook users who create content about your Page, and how those stories generate viral reach.The Check Ins Report: A report about the Facebook users who checkin to your Facebook Place on their mobile device.
Measuring Social Media, How to Determine Your ROI. Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of the Social Media Marketing podcast . More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Nichole Kelly , author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital . Nichole shares why so many businesses struggle to determine the ROI of their social media activities and what’s really important in your social media measurement.
You’ll learn the most important steps that all marketers should take when thinking about social ROI. Listen Now Podcast: Play in new window | Download. 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide. Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business. I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper. It’s challenging to describe everything I learned in this one article, but I’ll do my best. Here’s the all-in-one guide to prepare for and host your Twitter chat. Why Twitter Chat? A Twitter chat is a public Twitter conversation around one unique hashtag. Bloggers connect using #Blogchat hashtag. Hosting a Twitter chat is an effective way to: Promote your social media presence: While Twitter chats evolve around one hashtag, it’s still public—which means millions of followers of the chat participants will see the hashtag and check what’s behind it.
. #1: Understand How it Works Before creating your own Twitter chat, it’s smart to follow or even participate in a few Twitter chats in your industry. . #2: Form Your Plan. 64 Google+ Marketing and Branding Tips - Infographic. Eight Steps to Prepare Your Facebook Page for Graph Search.