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The Anatomy of a Perfect Web Page. The Marketer's Guide to Search Engine Optimizing Non-Written Content. We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something? Oh right. SEO. Even with the new glasses, Google still can’t read and index images, video, and audio content without a little help. Best Practices for Image SEO To explain this concept, let's take a step back and imagine we're proprietors of a tasty ice cream shop. 1) Pick an image that's in a Google-supported format. Before uploading your beautiful ice cream infographic, make sure it’s in the right format. 2) Name the file using keywords that describe the image.

Raise your hand if you have uploaded an image with a name like "IMG12934.jpg. " 3) Add in helpful alt text. 4) Provide context for the image within content. The Dangers of SEO and How to Implement a Flawless Strategy. 78 Flares Twitter 59 Facebook 0 StumbleUpon 0 Google+ 0 LinkedIn 12 inShare12 Buffer 7 Reddit 0 Pin It Share 0 Email -- Email to a friend 78 Flares × Yesterday we had a great regional conference organized by Revenue North.

The Dangers of SEO and How to Implement a Flawless Strategy

The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago. I did not disagree. The Problem SEO is a math problem. Outside of understanding where and how your customers are arriving, key to a successful search engine optimization strategy is fairly simple – Do What Google Says. Hierarchy, sitemaps, page structure, keyword usage, authorship, mobile, recency, local geographic search and frequency are all included elements discussed as the ways to optimize your site.

Related. How to Manage Multiple Instagram Accounts. Ever since Instagram was launched in October 2010, the photo sharing cum social networking platform has exploded in user base.

How to Manage Multiple Instagram Accounts

While it was only available for iOS devices in the beginning, Android couldn’t be totally ignored with its huge number of users as well. And, as things went, Instagram transformed a lot of common folk into budding photographers. Of course, there were – are – also Instagram users who have multiple accounts for varying reasons. Just like some people have different Facebook accounts to contain certain information to specific groups, there are users who may do the same with Instagram. Then we have online professionals who may have to use Instagram both for personal use and work purposes. Whatever the reason behind your need for multiple Instagram accounts, there is a pressing need to find a way to manage them efficiently.

The sad truth It is sad, but true – there is no way for us right now to use multiple accounts via the Instagram app. A workaround [Image via wggb] Your Most Overlooked Home Page Opportunity. NOTE: This post is grounded in what you’ve shared with us in the persistent poll on CopyHackers.com.

Your Most Overlooked Home Page Opportunity

Based on 273 responses to our question about the types of copy that challenge you most, 61% of you told us that THIS topic is top of mind for you. (Oh, and in case there’s any confusion about who’s writing this – and making disparaging comments about Intuit – I’m Joanna’s other half, Lance Jones, former Intuit Web optimization lead.) UVP. USP. Value props. Whatever you wish to call ‘em, yours needs to be communicated early and often. UVP = Unique Value Proposition (aka Unique Selling Proposition) To save words, I’ll simply refer to it as your value proposition.

What is a value proposition? 10 Tools for Creating Infographics and Visualizations. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

10 Tools for Creating Infographics and Visualizations

Hello there! I'm Miranda Rensch, Product Manager at SEOmoz and lover of visual communication. Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content. I often use diagrams and whiteboarding in order to communicate new features and concepts internally with my team. I've compiled a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates. Tools for creating simple infographics and data visualizations 1.

Piktochart is a web-based tool that has six decent free themes (and a whole bunch more for the paid version) for creating simple visualizations. My Online Marketing Checklist in Prioritized Order. 5 Step Guide To Set Up Your Content Marketing Strategy in 2013.