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Think Fast! Using Heuristics To Increase Use Of Your Product. People have many tough decisions to make; whether they should use your application or website to accomplish a task shouldn’t be one of them. Your design team can take advantage of our knowledge of the human mind and human behavior by accounting for a number of heuristics, or mental shortcuts, that researchers have identified. You might be familiar with the term “heuristic” from the UX research method of heuristic evaluation. A heuristic evaluation involves experts evaluating the interface and interactions of a system based on accepted usability best practices. Forget about that for now. Daniel Kahneman and Amos Tversky, two highly regarded academics in the field of economics are responsible for much of what we know about heuristics. People frequently use heuristics to make decisions; you should use them to your advantage in your design.

Default Effect The default effect is the tendency for people not to adjust the default settings of a product. How the Default Effect Applies to Design. Unsplash | Free High-Resolution Photos. Fontspring. Worry-free fonts for everyone.

Good Design Needs Good Fonts - YouWorkForThem. CSS Author » Web & UI Design Resource. Content Strategy & Storytelling. Here you will find posts featuring some of the best articles related to content strategy and storytelling which have been published on Smashing Magazine over all the years. Better User Experience With Storytelling – Part One21 Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions.

Today we communicate a bit differently. Using storytelling, however, we can pull these fragments together into a common thread. Read more…23 Better User Experience With Storytelling – Part 224 In the first part of this Better User Experience With Storytelling25 series, we explored some of the basic structures and story patterns found in myths and religions. Read more…27 Quick Course On Effective Website Copywriting28 Many dismiss copywriting as something that ad agency people do. Welcome to TypeScript. Sass: Sass Basics. Before you can use Sass, you need to set it up on your project. If you want to just browse here, go ahead, but we recommend you go install Sass first. Go here if you want to learn how to get everything setup.

Contrast Through Scale. « Back to Blog on Friday 19th of October 2012 Typographic contrast is a deft and powerful weapon in your design arsenal. Its presence and impact typically goes unnoticed by readers, but its absence can ruin a site. In this series of posts, Christopher Murphy of The Standardistas takes a look at a number of techniques you can use to establish harmonious contrast in your designs.

A typographic scale. ©vanseodesign.com by CHRISTOPHER MURPHY Contrast defines hierarchy, creates emphasis, suggests the relationship and relative importance of content, and can control how quickly text is read. You can create contrast through thoughtful use of: scaleweightclassificationcasecolor. Used individually, each can be hugely effective. In this first article, I’ll focus on scale, offer some tips on setting a scale, and share some sites that I feel have used scale particularly well.

What is scale? Scale refers to the range of values at which type is sized. By setting a typographic scale, you can: Audience needs. A More Modern Scale for Web Typography. « Back to Blog on Wednesday 15th of January 2014 In RWD, the proportions and rhythm of your body, headers & measure deserve as much attention as margins, floats & media queries. Jason Pamental of H+W Design explains why, plus throws in a scale you can use and a live demo. I’m a big believer in responsive web design.

It’s the only way I know to provide the best experience across the increasingly fragmented landscape of devices and capabilities that is the new normal on the web today. But most of the advice you’ll find about responsive design ignores relative scale in typography. I find that really jarring, because in my experience, it’s not just the absolute sizes of your type and spacings that must change as screen sizes shrink; the proportions between them must change as well. A step out of scale What often gets missed is proportion. Setting all elements to the same scale for all viewports hinders balance and readability.

A more modern measured scale Show / Hide the CSS It works. And so ... Design in the browser with web fonts and real content — Typecast. Designing for a Responsive Web Means Starting with Type First. « Back to Blog By Paul McKeever on Wednesday 20th of March 2013 Making responsiveness only about grids, responsive images and media queries is a disservice to customers and brands. It needs to be about providing readable content for any device, and that means starting with type. The pervasiveness of mobile devices today means audiences want to consume content on whichever browser or device they prefer. We must remember that the web is fundamentally a textual medium. That’s why it’s time to change our web design process—to make this user priority our design priority.

The brand is the type Ensuring that content is readable, accessible and attractive regardless of the technology used has long been the role of typography. From its logotype to its films’ iconic opening crawl, typography has always defined the Star Wars brand. Edenspiekermann’s brand aesthetic for Redbull Music Academy Radio was built around web typography. Design for the reader, not the device By putting type first, we do both. Home | Design in the browser with web fonts and real content — Typecast. Full Library. Enter your own text...

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ¿ ? ¡ ! & @ ‘ ’ “ ” « » % * ^ # $ £ € ¢ / ( ) [ ] { } . , ® © Realigned equestrian fez bewilders picky monarch Roger, hungry: ate 236 peaches & cantaloupes in 1904! The quick brown fox jumps over the lazy dog Voix ambiguë d’un cœur qui au zéphyr préfère les jattes de kiwi Victor jagt zwölf Boxkämpfer quer über den großen Sylter Deich 50px Featured Name Newest Introducing Typekit Marketplace Introducing Typekit Marketplace Find and buy great fonts from some of the biggest names in the type world. Learn more Family Sample Fonts You’ve stumped us! One place for all your favorite fonts. Sorry, you don’t have access to any of these fonts. Page 1 of 74 1 family total 1176 families total Quality fonts from the world’s best foundries. Browse Fonts Marketplace Lists Designers Foundries Plans Creative Cloud Plans Typekit Plans Business Plans Enterprise About Typekit The Team Blog Jobs GitHub Twitter Learn & Support Typekit Practice Status Blog Contact Help.

Fonts have feelings too — Crew Dispatch. Why Medium makes you feel so damn good I’ve noticed how seemingly small things like font and the spacing between letters can impact how I feel when reading online. The right font choice along with the absence of sidebars and popups makes everything feel easier and better to read. Websites like Medium, Signal vs. Noise, and Zen Habits are like yoga studios for content. Their presentation of content puts me at peace while reading, allowing me to fully focus on the stories without distraction.

Just look at the difference between Medium and Cracked: Exhibit A) Medium Exhibit B) Cracked When you compare the two, it’s obvious which one makes you feel like crud. The Cracked layout is painful to look at. After experimenting with how we display our writing on the Crew blog, I discovered there’s an element of science behind why we feel this way toward certain typefaces and layouts. How we read When we read, our eyes follow a natural pattern called a Scan Path. So why does this matter? 1. 2. 3. 4. Prototypo | Streamlining font creation. The definitive guide to logo design: 55 pro tips | Logo design. Great logo design requires a complex mixture of design skills, creative theory and skilful application.

Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now Of course, logo design is just one small sub-set of branding, but the logo or brand mark remains the centrepiece of most branding schemes. We've spoken to branding professionals about the intricacies of good logo creation, and what qualifies as a great logo.

So here are 25 pro logo design tips to help you improve your branding work – from the research phase, through the different stages of logo design craft, and finally the application of the mark. Logo design research and strategy Before pen hits paper on any new logo design project, thorough research is essential. 01. Before you even start working up a logo design concept, ensure you research your target market thoroughly. 02. Why are we here? 03. 04. 05. How to Choose a Typeface. Advertisement Choosing a typeface can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin.

But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on how best to choose a typeface, there are many tried-and-true principles you can quickly learn and apply to make an appropriate typeface choice. What Is Your Goal? The first thing you have to do in order to choose a typeface is form a strong impression in your mind about how you want your audience to react to the text. Perhaps the hardest part of breaking down the typeface selection process is understanding which parts are more subjective and which parts are more objective. Legibility It may seem at first glance that legibility and readability are the same thing, but they are not. Consider this example where the left block of text is set in Tobin Tax, a decorative serif typeface. Quick tips for great legibility: Readability Design Intent 1.

Thinking with Type | Home. Fonts, typefaces and all things typographical — I love Typography (ILT) 8 Rules for Creating Effective Typography. Today we’re going to discuss something that is both a hot trend and timeless art: typography. The basic rules outlined below will help you become more aware of how you structure and use typography in your designs. Being conscious of these rules can improve nearly everything you create that contains a headline or major typographic element.

Let’s get started! #1 Learn the Basics Your first step towards more effective typography is to learn a bit about the art. The anatomy of a typeface involves very specific jargon, precise measurements and general standards that must be known and respected. One of the best places to learn about typography online is I Love Typography, a blog dedicated to beautiful type. As you can see, making pretty letters quickly gets complicated.

What The Heck For? The answer to this question is obvious: “Because you’re a designer!” #2 Watch Your Kerning What is it? Kerning involves adjusting the spacing between two letters in a given font. More on Typefaces #4 Alignment. Styleguide. Webdesign.tutsplus. Creating style guides is fast becoming common practise for web designers, especially when dealing with content heavy sites. With a website style guide, designers are able to set and maintain a look and feel by creating a set of rules which the design follows. The process becomes flexible, easily updateable and consistent. During this tutorial I'm going to demonstrate how you can implement a style guide in your own site or project.

Style guides have been around for quite a while now. Even before the days of the web, companies often needed to create consistent and unified visuals for their brand. This was and still is achieved through the use of brand or identity guidelines. Brand colorsTypography, such as fonts, sizes, leading etc.Logo positioning and how to use in different situations ie. print layout can differ from web layoutTone of voice Exactly what is contained in a brand/identity guide is dependant on the company. For example, it might be a good idea.. Color Theory For Designers: Creating Your Own Color Palettes. Advertisement In the previous two parts of this series on color theory, we talked mostly about the meanings behind colors1 and color terminology2. While this information is important, I’m sure a lot of people were wondering when we were going to get into the nitty-gritty of actually creating some color schemes.

Well, that’s where Part 3 comes in. Here we’ll be talking about methods for creating your own color schemes, from scratch. We’ll cover the traditional color scheme patterns (monochrome, analogous, complementary, etc.) as well as how to create custom schemes that aren’t based strictly on any one pattern. A Quick Review Let’s start with a quick review of what was covered in parts 1 and 2. Traditional Color Scheme Types There are a number of predefined color scheme standards that make creating new schemes easier, especially for beginners. The basic, twelve-spoke color wheel is an important tool in creating color schemes. Monochromatic Examples: Analogous Complementary Split Complementary. IcoMoon App - Icon Font Generator. 11 Free Mockup and Wireframe Tools for Web Designers. Wireframe with HotGloo for a better user experience.

The Gestalt Principles. The Gestalt Principles Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. These principles are: Similarity Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern. The example above (containing 11 distinct objects) appears as as single unit because all of the shapes have similarity. Unity occurs because the triangular shapes at the bottom of the eagle symbol look similar to the shapes that form the sunburst.

When similarity occurs, an object can be emphasised if it is dissimilar to the others. The figure on the far right becomes a focal point because it is dissimilar to the other shapes. Continuation Closure Closure occurs when an object is incomplete or a space is not completely enclosed. Examples. Webdesign-Inspiration.com: Best web designs inspiration gallery. Five Ways To Prevent Bad Microcopy. Advertisement You’ve just created the best user experience ever. You had the idea. You sketched it out. You started to build it. Except you’re already in trouble, because you’ve forgotten something: the copy. Specifically, the microcopy. Microcopy is the text we don’t talk about very often. If you think you’ve built the best user experience but didn’t make sure the microcopy was spot on, then you haven’t built the best user experience. With the adoption of agile development and lean UX, we’re often concerned about racing through iterations and getting our products in front of customers.

Everyone frets about marketing copy — and they should — but communication doesn’t stop once you’ve sold the user. If your microcopy isn’t getting the job done, you’ll lose users — and all the marketing in the world might not get you a second chance. With that in mind, here are five ways to make sure your website’s microcopy doesn’t end up sinking your UX. 1. Don’t let it happen. 2. 3. 4. TheLadders 404 page. Design Principles: Visual Perception And The Principles Of Gestalt. Great Products Focus On A Motif. Adding A Personal Touch To Your Web Design. Table of Contents. Is Web Design 95% Typography? — Typography Is The Foundation Of Web Design.

10 Examples of Storytelling in Web Design. Web design inspiration on Pinterest.