Excellent Analytics Tip#2: Segment Absolutely Everything. Web Analytics Omniture - Segmentation. Type 2: Page-Based Visit-based segmentation creates groups based on something specific to the visit. Sometimes we want to know about the visits where people saw a certain page or performed a certain function. We may want to know about people who arrived at our site via a marketing vehicle. These are all things that can change from visit to visit. Examples: Campaign-spawned visits. Registered vs Non-registered. 1. My site = 10,000 Page Views. Logged in: 6000 Page Views. Store Pages: 7000 Page Views. Customers: 2500 Page Views. As you can see in this example, these 10,000 Page Views can be split up many ways. Visit-based info: If we have our site coded to determine whether a visitor is or not logged in on their visit, then we can determine how many page views came from people who were or were not logged in on our site.
Visitor-based info: Last, but not least, we have different kinds of visitors on our site. Analytics Solutions- Omniture vs Google Updated | Top C Web Solutions. Updated 4-30-2012 Google Analytics and Aobe Omniture SiteCatalyst are both distinguished solutions for web analytics insight. They can provide business intelligence to determine return on investment and the ability to employ powerful optimization strategies.
Each solution has strengths and weaknesses. This article was originally written to address Google Analytics' free version, but Google has since produced a premium paid for version. SiteCatalyst has also gone through changes like an acquisition by tech giant Adobe. The product itself is now on version 15. I look to experts like Avinash Kaushik and Justin Cutroni for information on Google as well as Brett Error at the yearly Omniture Summit for product specific information. Google's Premium product offering has brought the two sytems much closer for comparison purposes.
Omniture excels with customization, data classification, and integration. Conclusion Sources: Sitemap: Marketing Analytics Knowledge: Occam's Razor by Avinash Kaushik. Top 15 Most Useful Advanced Segments in Google Analytics. Advanced segments in Google Analytics are one of the most valuable tools to anyone looking to understand their website performance better. If you’ve not used them before I recommend you check out my how to set up advanced segments guide first. This post includes some of my favourite segments, why they’re useful and a link so that you can use them in your Google Analytics account too.
Mobile Traffic Excluding Tablets It’s useful to know how many people visiting your site are on their mobile phones and how many are using tablets. This has been made slightly harder by an update at the end of May that grouped iPad and iPhone traffic in to one group: Operating System = iOS. Mobile Traffic by Operating System (Excludes tablets) Keyword Length Knowing what type of keywords are bringing the most traffic, the best interactions and the best conversion rate on your site is really insightful. Not Provided Losing keyword data has been a challenge for most Analytics users. Author Stats Traffic From… Administration_Console - Adobe SiteCatalyst Administration Console. Sitecatalyst | Web Analytics Land.
I’ve been doing a lot of work recently with my Traffic Sources reports. My goals have been to clean up messy data that could come in, and to make it easier to look at traffic from different sections of the same referrer. Now I would like to see what I can do to make the standard Referrer and Referring Domains reports a little more accurate, and try to fill in some of the holes they create which prevent me from getting a really good summary view of my traffic. Overall the standard Referrer and Referring Domains reports do a pretty good job at telling me where my visitors came from, but there is one item that is a major problem for me. That one item is called “Typed/Bookmarked”. According to the SiteCatalyst Knowledge Base, “Typed/Bookmarked line items occur in reporting where a referrer for an image request is not present.” Here’s what I like to do. 1.if(! 2. var s_eml = s.getQueryParam('eml'); Now lets say I’m running an email campaign which contains links to my home page. 01.if(!
SiteCatalyst and Google Analytics comparison, conceptually speaking: Part 1 | Raven Internet Marketing Tools. Editor’s note: This is the first post in a four-part series exploring SiteCatalyst and Google Analytics. Brian Katz, Senior Web Analyst and resident SiteCatalyst and Google Analytics expert at Cardinal Path, is guest writer for this series.
This is a great time to read a post on this topic, but a tough time to write one. Three months ago I would have been comparing two very different products, but new versions of both SiteCatalyst (SC) and Google Analytics (GA) have been released recently. Each product is in a state of flux. SC, for example, requires that each account undergo a migration process from version 14 to version 15, and the latest GA versions (v5) is still porting over features from the previous version. Today we’ll focus on where these analytics platforms differ conceptually. Business models The Google Analytics business model has always been to encourage the use of Google AdWords. Until now, Google Analytics was the reporting giant and SiteCatalyst the tracking giant.
SiteCatalyst and Google Analytics comparison, specifically speaking: Part 2 | Raven Internet Marketing Tools. Editor’s note: This is the second post in a four-part series exploring SiteCatalyst and Google Analytics. Brian Katz, Senior Web Analyst and resident SiteCatalyst and Google Analytics expert at Cardinal Path, is guest writer for this series. Last week, I discussed the different analytics business models and ideologies behind Adobe’s SiteCatalyst (SC), powered by Omniture data, and Google Analytics (GA) and how I saw that influencing the two products.
This week, I’m comparing specific features of these systems in the context of those core differences. There are so many features for each that I have selected the ones Adobe focused on in its announcement of SC version 15 (v15). 1. Is the term “streamlined interface” just marketing fluff? Menus SiteCatalyst: The old SC interface was challenging due mainly to its size, the distinction between different types of variables and the difficulty in drilling down through one’s data in search of insights. Reports 2. 3. 4. Custom variables Default metrics. Google Analytics data to Google Docs | AutomateAnalytics.com. Php - Service Applications and Google Analytics API V3: Server-to-server OAuth2 authentication. Using Google Analytics API with PHP. Omniture SiteCat Debugger. Meet the new DigitalPulse Debugger | Adobe Digital Marketing Blog. When I started at Omniture nearly five years ago, one of the first basic tools I got to know was the JavaScript Debugger—you know, that bookmarklet you install among your browser bookmarks so that you can quickly and easily see exactly what is being captured in SiteCatalyst any web page.
Over the years, I have moved on to more advanced (and complex) debugging tools, such as packet monitors and Google Chrome’s developer console. But when I just need to see the variables and values that a page is passing into SiteCatalyst, I still click the little entry in my bookmark toolbar. I am pleased to share with you the latest version of this nifty little utility: the DigitalPulse Debugger. So, how do you install the DigitalPulse Debugger? If you don’t already have the JavaScript Debugger installed, just create a simple bookmark or favorite in your browser of choice (we’ve tested in IE, Firefox, Safari, and—your developer’s favorite—Chrome).