Explainer Videos: Hire a Professional Video Production Company or DIY? Now that you know about the cost breakdown of an explanation video, the question is what choices do you have to move forward with your project?
Previously, choice was limited. You either went for a high end explanation studio (87seconds, Switch Video, Explainify etc) or you hired freelancers. Recently, however, we've seen the uprise of some amazing DIY video tools like Powtoon, Moovly, and Explee. A third option could be outsourcing to individuals: freelancers including designers, animators, voice-overs and scriptwriters. In order to know which option suits you best, we need to take a step back and have a look at how explanation videos are made. . #1. Do you have a clear idea of your 1min 30sec format and how do you want communicate that to your target audience? Doing-It-Yourself: You’re the best person to talk about your own product. Hiring A Professional: What you can’t do, and where most DIY tools fail, is to structure your communication.
. #2. . #3. . #4. 5. Conclusion - Pros and Cons. Explainer Videos: 5 Best Explainer Videos & How to Make Your Own. Today we'll be covering everything there is to know about explainer videos.
They're fun to make, will jumpstart conversion rates, and are overall great to have for any startup business. Let's get started! What is an Explainer Video? Explainer videos are short online videos used to explain your company’s product or service. Explainer videos, often placed on a landing page, your website’s home page, or a prominent product page, have become extremely popular – some sites boast of conversion rates increasing by as much as 144% after including an explainer video on their website.
Sean Duran Studios - Animated Explainer Videos. Script. The 10 Best Startup Explainer Videos...Ever. After being inspired by 19 straight hours of VH1's "1,000 Best Music Videos of the '90s", we went out and put together our own top 10 list of the best explainer videos.
Each video on this list effectively explains a business, product or service in 2-minutes or less. Best of all, you can find almost all of these talented producers in the creative community here at Video Brewery. Without further ado, here's the top 10! #10 Crazy Egg This explainer video for Crazy Egg, the heatmap tool that shows why your website visitors aren't converting, was produced by the folks over at Demo Duck. . #9 IT-MAN (8-bit) I love a good 8-bit video game (Super Mario 3 anyone?) #8 Spotify When Spotify "landed in the U.S #7 Groupon The Groupon animated explainer video comes from our fellow Chicagoan Brad Chmielewski.
. #6 Litmus Email Previews Litmus, by Planet Nutshell, explains how email super ninjas can see exactly how their marketing emails will look on all platforms and browsers BEFORE they hit send. 7 Reasons Every Startup Video Looks the Same. Did you see that latest startup's video?
You know, the one with the animation and the bouncy tune? Don't remember exactly? It's not your fault. This year, we saw some innovative launch videos including HelloFlo's "Camp Gyno" and GoldieBlox's controversial "Princess Machine". Most, however, relied on clichés. But don't blame the ads' creators. Meanwhile, as we look back on the wasteland of 2013, here are seven startup-video clichés we can do without in 2014: 1. Flannel shirt, check. 2. That's the industry term for the upbeat background music in a video, which often includes ukulele sounds, whistling or an acoustic guitar strumming. 3.
How to: DIY Startup Explainer Video for Under $300 (That Still Looks Pro) If you’re building a startup of any kind, chances are you’ll need an explainer video.
Explainer videos are short 1-3 minute videos that help spread your message and teach people what your product and company is all about. A startup video can help explain difficult to understand concepts and, if you’re lucky, can go viral and give you a bunch of traction — as was the case with Dropbox. In this post, I will break down how I created our explainer video (above) for less than $300, and how you can make your own for even cheaper. How An Explainer Video Helped Dropbox Grow from 0 to 100 Million Users - Switch Video Blog.
In a short five years, Dropbox has gone from 0 to 100 million users.
That’s impressive. What’s even more impressive, is the fact that they’ve done it with one of the most simple website designs ever. Since the first year, their homepage has featured only two main components—an explainer video and a download button. Here’s what it looks like (just in case you’re not one of the 100 million people who has already signed up for the service): They’ve also grown without spending money on advertising, and they’ve grown exponentially compared to the competition, despite the fact that there are dozens of similar services competing in the same space.
So what’s Dropbox’s secret? Dropbox’s viral referral campaign Dropbox started out by using Google AdWords as a way to reach customers. Thus, they decided to switch to a viral referral campaign to attract more customers. The result was that satisfied customers became brand evangelists who helped to get the word out about Dropbox.