Manage Events Like A Pro With Wordpress. Getting REAL Social Media Numbers & How to Host Successful Webinars w/ @DanZarrella [@InboundNow #21] Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! Dan is our internal social media scientist here. He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book , which he wrote with his wife, Alison. He's also a social media speaker and has been mentioned in a variety of different media publications, such as The New York Times , The Wall Street Journal , The Boston Globe , and Wired .
In this episode, we chat about: Becoming a social media scientist Justifying social media with real numbers about real money Tips for running successful webinars Facebook marketing tips & tricks Using new Facebook features How to get more Twitter followers The future of social media For the full recap and transcript head here: Justifying Social Media With Real Numbers About Real Money With Dan Zarrella Facebook Marketing. Top Questions You Asked about Producing a Webinar. Webinars can be a strong lead generation tool for businesses. This month, for instance, we at HubSpot were able to attract 10K leads from our big webinars. So are you leveraging this channel for what it’s worth? To help businesses get started on using webinars for lead generation, yesterday we hosted a session that extensively covered the webinar production process .
We received some consistent questions that we wanted to discuss with our blog readers as well: Should you charge for webinars? In most cases, your webinars should be free. In what ways can you promote a webinar? There is a variety of ways in which you can promote your webinar. Should you post slides beforehand? We would advise to not share the webinar slides before the event. Are there cost-effective webinar platforms? There is a wide range of webinar providers one could use: some are free and others you will need to pay for.
What types of interactive tools do you suggest? How to Measure and Get Even More Value from Your First Webinar. How to Setup and Promote Your First Marketing Webinar. You do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist - and here we are to provide it. To unveil all the steps and tips and tricks we've learned along the way hosting hundreds of marketing webinars over the last 4 years. First we'll start with the basics of how to host your first webinar. For the advanced webinar hosts out there, stay tuned for a future post on more advanced tips. Stage 1: Prepare 8 weeks before the webinar Choose a Topic – Think about your customers’ problems and questions. GotoWebinar Functionality Overview Broadcast type: Share desktop Audio options: Phone and internet VOIP Interactivity: Polls, Q&A via chat Recording: Records screen and audio, saves WMV file to computer Reporting: View attendee login details, Q&A and poll response details Number of attendees supported: 1,000 Book Your Team - Make sure to get on the calendar of your selected speakers and moderators. 4 weeks before the webinar Stage 2: Promote.
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