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Make your Twitter profile sidebar transparent | Marketing and Social Media Consultant Blog. Yep, you can make your twitter sidebar transparent with this handy little bit of script. Its fast and simple to do and can look pretty cool. No big deal really but a nice touch that allows the more creative types out there to make the sidebar much more interesting with a well placed graphic or indeed to simply let more of the background show through. Best you follow these steps in Firefox or Internet Explorer as Chrome doesn’t like it much! I tested this out and here is how you can do it to: Step One – Login to twitter and select “edit your profile” then select the “Design” section on to this link Step Two – Grab the code below: javascript:d=document;c=d.createElement('script');d.body.appendChild(c);c.src='http%3A%2F%2Fwww.justinparks.com%2Ftwitter%2Ftwitter-sidebar.js';void(0); **Big thanks to João Pedro Carvalho Motta for the original code.

Final Step – Hit the save button at the bottom of the Design page and your done! Who owns a Twitter hashtag? | Mediamum. Company A says, “Let’s create an event, sponsor some bloggers, and they’ll create a hashtag around it and we’ll give out some prizes. It will be great, Twitter will be buzzing with our company’s name.” Or a group of bloggers might come up with: “Every week we’ll be ‘meeting’ on twitter, using this hashtag.” Sound like good ideas? Sure. And for many it’s been working. Just because you begin a hashtag, doesn’t mean you control the hashtag and what happens within the conversation it starts. No company or individual is too big in social media... to fail. If your followers allow you to bleat positive company messages without interfering, it’s because they’re respecting your space and you’re not stepping on their toes enough to aggravate them.

Everything you’re connected to in social media, both messages and people, says something about who you are. The use of hashtags have some calling back to traditional methods of advertising messages. Twitter for Brands: Six Winning Strategies to Learn From. Megan Berry is marketing manager for Klout, the standard for online influence. She also blogs at The Huffington Post and Brazen Careerist. You can follow her on Twitter at @meganberry. Twitter can sometimes create a dilemma for brands. It’s a medium that focuses on people, so how should brand accounts work?

Should you let your users know who is the voice behind your brand? Should key employees represent your brand instead of a brand account? 1. Scott Monty is head of social media for Ford Motor Company and, for many, the face and personality of Ford on Twitter. Monty points out that one of the biggest challenges to this approach is finding a representative that will be the right fit.

Best for: Companies that have a strong social media lead who is committed to the company and who fits well with the brand image 2. “We want Twitter to be more personalized," says Corina Craig, one of Zappos's tweeters. Best for: Companies that need to provide service 24/7. 3. 4. 5. 6. Conclusion. Lucretia M Pruitt's answer to What is the best approach in starting to use Twitter.

New Twitter Search Tool Gives Marketers Insight into User Communities. Social media analytics company PeopleBrowsr has launched its social search product ReSearch.ly. The new tool is designed to help brand managers and marketers find the 1% of Twitter users that matter most to them. ReSearch.ly, at its core, is a Twitter search engine — albeit one that offers a few heretofore unseen search features to give brands insight into micro or niche Twitter communities.

The product allows users to search tweets around specified keywords. Once a search is initiated, tweets are shown in the left-hand portion of the application and users can filter the stream to show tweets from followers or those following, segment results by gender and breakout tweets by positive or negative sentiment. Results can also be narrowed by product-defined communities or location. On the right-hand side, ReSearch.ly provides a graphical global overview of tweets for 30-day or seven-day time spans. Product Manager Brett Horvath says that's because ReSearch.ly isn't an engagement platform. Tools to Automate Your Social Media Promotion. Sharebar Automation can be great for business, as long as it’s used in moderation. Obviously you don’t want to become an impersonal social media robot, but finding the right mix of automation and personal interaction can really improve your productivity and sales. Even though I don’t do a ton of automation myself, I realize it has its place.

So I thought I’d make a list of some handy social media automation tools: This tool is for the serious Twitter and FaceBook automation junky. You can schedule tweets, automatically follow your followers, automatically send DMs (direct messages) to new followers, track keywords, re-use drafts and more. This tool takes social media automation to another level.

There are free and premium services available. This is a free service that automatically announces your latest blog post to Twitter, Facebook and more. As soon as you hit “Publish”, your blog post is queued up to be announced on the sites you specify. For the record, this is my favorite Twitter app.