How Much Does Social Media Cost Companies in 2012? UPDATE: If you would like to see the newest version of my Social Media Marketing Rate Sheet, please Click Here.
Two years ago I wrote a post entitled So How Much Will a Social Media Strategy Cost, which was designed to give businesses and organizations an idea of how much they should expect to pay consultants and agencies for basic social media marketing services. As you might expect, that post was insanely popular, so I followed it up with How Much Does Social Media Cost Companies in 2011 last year, and now this year those prices are being updated again with this post. For all three, these prices are taken from published rates found online, as well as what other agencies and consultants have told me they charge for these services. In general, both posts in 2010 and 2011 were designed to give companies basic price information around the most common services, such as setup and execution of a blog, Twitter and Facebook page, as well as basic Social Media Training.
Now, on with the prices. Top 7 Social Media Jobs. 68inShare71 One in every nine people on the planet use Facebook.
And that’s good news for social-media-savvy job seekers. Since social media has become such a major part of daily and business life, demand is high for web-wise people with great analytic and communication skills. But what exactly are your career options? Here’s a snapshot of the seven most common jobs in this evolving industry: 1. You’re in charge of the whole game—planning what strategic moves to make next, deciding on which platforms to grow communities, and giving your stamp of approval to the content your team shares online. A knack for leadership and communication are key, but it’s your innovative thinking that will set you apart. Average salary: $23,000 – $86,000 2. Rohit Bahargava, author of Manifesto for the Content Curator, summed up this position best: “Someone whose job it is not to create more content, but to make sense of all the content that others are creating.” 3.
Average salary: $33,000 – $96,000 4. 5. 6. 7. Infographic–The 5 Minute Guide to Getting a Job in Social Media. So here I am again, with another infographic.
I mean seriously: how could we pass up an infographic on social media? It’s such an integral part of the MCDM, that we just had to give this one props… Being a student in the MCDM, this little gem is particularly relevant to me. Social media is the new employment currency, and I plan to leverage my social media know-how in my future bid for gainful employment.
So I looked this one over pretty thoroughly. Having read “The 5 Minute Guide,” I feel as though I understand a little better what the different social media job titles actually mean, and what a reasonable salary range for each is. The full-size graphic is available at. How much does Social Media cost companies in 2011? UPDATE: If you would like to view my Social Media Consulting Rate Sheet to see what I charge for my services, please click here.
Click here to get the 2012 Price Update to this post. Last February I wrote a post about the prices companies could expect to pay for basic social media services. It ended up being the most viewed post here in 2010, by more than a 3 to 1 margin. And interestingly, it gets a TON of search traffic, terms like ‘social media cost’, ‘cost of a blog’, ‘social media fees’, etc. That tells me that there’s still a lot of confusion and a lack of clarity about what prices companies should expect to pay for basic social media services. So I wanted to update that post for 2011, with a bit more information, and greater clarity around the numbers. As I mentioned last year, when you are trying to set your social media budget for a project, there are several questions you need to ask yourself, such as: