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http://searchengineland.com/how-to-get-management-excited-about-conversion-optimization-125949

3 Ways to Get Management Excited About Conversion Optimization

As search marketers, your job is to generate traffic.
Let’s consider the stages of a successful SEO campaign: Setting goals and defining where you’re going, and what’re you’re planning to achieve Research the competition and analyzing the market Analysis Keyword research, which means selecting keywords with the best search-volume-to-competition ratio On-site SEO, optimizing meta titles, creating correct robots.txt file, creating and submitting a .xml sitemap of your site, and a thorough analysis of your site’s content and structure Link building Results analysis http://www.searchenginejournal.com/building-of-seo-strategy-for-small-business-sites/32450/

Building of SEO Strategy for Small Business Sites

http://blog.hubspot.com/blog/tabid/6307/bid/13604/Google-s-Guide-to-High-Quality-Websites.aspx In recent months Google has made updates to its algorithm.

Google's Guide to High Quality Websites

http://wordpress.org/extend/plugins/redirection/ Redirection is a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This is particularly useful if you are migrating pages from an old website, or are changing the directory of your WordPress installation.

Redirection