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Facebook announced a series of upcoming changes this week, and while most of the attention was on a revamping of the privacy system, the transformation of places is possibly more significant. Facebook is phasing out places positioned as a geolocation service in order to focus on tagging posts with location, similar to how Twitter works. I see six implications of this change, based on the video (embedded beneath this post) that Facebook produced to explain the new changes. Disclaimer: All of these things might change once the features go live. The will be three options for posting an update: update status, add photo, ask questions.
It was almost exactly one year ago that Facebook launched Places , their location-based offering. Reading the press at the time, you would have thought it was going to be the Foursquare-killer, the Gowalla-strangler, the Loopt-beheader, etc. Nevermind that Facebook partnered with all of them for the launch — those guys were done. Fast forward to today: Foursquare recently raised a large round of funding valuing them at $600 million . And Facebook is killing off Places. To be clear, Facebook is not ducking out of the location game itself.
Some Facebook Places Pages for local businesses and locations are now showing an “Around The Web” panel listing of links to corresponding venue pages of the sites of Facebook’s Places partners : Foursquare, Gowalla, Yelp, SCVNGR, and Booyah. These links could help businesses drive traffic and checkins to their other online presences. Foursquare tells us its inclusion in Around The Web is not part of its official partnership with Facebook. Therefore the feature may simply be designed to provide useful information to Facebook users, rather than signaling a deepening of Facebook’s existing Places partnerships, or the fulfillment of terms of the original partnership announced a year ago.
Facebook stepped up its marketing efforts recently for its new group-buying feature Deals. Users have seen home page ads asking them to invite their friends to subscribe to news feed and email notifications about Deals. Meanwhile, Page admins have received location-customized emails from Facebook explaining that Deals could help them acquire more customers in their city. Facebook needs to build large subscriber and provider-bases to prime the service for an explosive formal launch. On March 15th, Facebook soft-launched Deals , showing news feed stories asking users to sign up to hear about local pre-paid group experiences they could have with friends. The service, which lets users purchase packages such as a luxury winery tour for $50, uses the same name previously reserved for Facebook’s location-based Places checkin rewards system, now call Checkin Deals .
Ask any marketer about trends for 2011 and you’ll undoubtedly hear the phrase “location-based services.” However, among Foursquare, Facebook Places , SCVNGR, Gowalla and many others, marketers have a lot to choose from. In this article we’ll cover the two major players— Foursquare and Facebook Places —and see how they stack up .
Facebook platform industry update: SocialWire joins PMD program, Compass Labs launches conversion tracking tool Facebook ads provider SocialWire today announced that it has been accepted into the Preferred Marketing Developer program and awarded the Apps badge. SocialWire provides a platform for advertisers to run self-serve or managed campaigns. It also offers an SDK to help companies integrate with Facebook Open Graph so that their websites are optimized for Facebook and more Sponsored Stories and targeting options are available to them.
Many are claiming this year as the year of "social mobile". Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places. This said, social media marketers should get up to speed on the adoption of geolocation tools, and review current insight on consumers attitudes and preferences when it comes to "checking in". I hope to share e-marketer data from a few recent reports that will give us a snapshot of this space. How Many Users are Checking In?
Want to access nearby Facebook Deals using your web browser? Now you can, thanks to Facebook's new "Find Deals on Facebook" page. The page , which was launched last week, enables users to find local deals on a map, just as they would using Facebook's official iPhone or Android apps, or by accessing touch.facebook.com on their mobile phones.
by Lisa Peyton on Jan 06, 2011 Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal.