Email Marketing Essentials: The Keys to Email Marketing that Works. Top 10 Things to Test to Put Your Email on the Top 10 List! How to Use Email Newsletters to Boost Organic Search Traffic. You may be asking yourself, “How can something usually stuck behind an inbox or a mailbox, have anything to do with driving organic traffic to my website?”
To illustrate how this works, I will share a recent experience of my own. I’m a big music lover so therefor I spend my spare time writing and talking about the music I enjoy seeing live. I started a newsletter this past year where I pick an upcoming show in the Boston area and talked about why I think everyone should get off their couch and head to the show.
I started by sending out an email each week and included a link out to a single post on my blog that provided more details of the show or shows I had selected for that week. This worked fairly well with one of my first emails receiving a 23% click-through rate. How to Harness Your Email List to Help Pay Your Rent.