Using Live Video to Engage Customers | Skiing Business. Joseph Wirth 2012-10-23 12:33:02 | 5507 views SHARE Sierra Trading Post, a predominantly online retailer, organized STPlive to better engage consumers. The live-stream video provides info on products and answers customers’ questions in real time as they ask them via Twitter. Skiing Business spoke with Juliette Rule, Sierra Trading Post’s social media manager, to find out more about its first live event that took place September 27, and how it’ll change the next one scheduled for Thursday, Oct. 25.
What is the investment involved in organizing STPlive? In terms of resources, we pretty much had it covered internally. We even have a full-time videographer Chris Martin who is able to pull all of that together with our gear expert Ryan Pennock (who’s in the video). It did take a little bit of programming on the website just to plug everything in, and we promoted the event to drive people to our site. It was really just a question of planning and making sure we knew what to expect. Juliette Rule. Creating Products That Sell. The 7 Deadly Sales Sins Committed By Startups. Editor’s note: Steli is the Co-Founder / Chief Hustler of ElasticSales and an advisor to several startups and entrepreneurs. You can follow Steli on Twitter here. At ElasticSales, we’ve had the honor to create and run sales campaigns for some of the hottest Silicon Valley startups today. We’ve also consulted with dozens more each week to learn the challenges their sales team face. We realize we can’t work with every startup just yet, but we have seen the same, avoidable mistakes made by many young companies as they conduct their sales campaigns.
Below are “7 Deadly Sales Sins” committed by many startups today. 1. 2. 3. 4. 5. 6. 7. Some entrepreneurs start their business out of love for art or fashion, some for science and technology. Where To Draw The Line With A Social Media Agency. An agent is an entity that acts on your behalf. When you are hiring a social media agency, you are hiring someone to provide any of a range of services for you that you either don’t have the time or the ability to handle. In other business matters, you may hire a lawyer or an accountant to handle matters you are not capable of dealing with.
No one can be an expert in everything. But in our interpersonal relationships we rarely hire agents. You can’t very well hire someone to discipline your child or date for you or grow your social circle. So if social media more closely replicates personal, rather than business relationships, where do you draw the line with the work you hire out? Agencies are ideal for handling work that is campaign-based. Short-term projects require short-term help. But what about the day-to-day conversations? Social media is a long term commitment, taking time to develop a critical mass of followers and then, the effort goes on indefinitely. 1. 2. 3. 4.
Start Recording! Jing, screenshot and screencast software from TechSmith. Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, Likes, and More. Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, Likes, and other characteristics so they can tailor market messages to specific audiences. For example, a business could tell teens they’ve got “swag” while telling adults they’re “reputable”. Until now, Facebook Pages could only target posts to fans of certain locations and languages, but the social network just told some admins that the new targeting options are opening to a select number of Pages today and will roll out to all Pages over the next few weeks. The tool could make Pages even more useful to marketers and convince them to pay for ads to buy additional fans. The news comes from a member of a closed Facebook group for social marketers, who wrote that he received the following info from Facebook: That could translate into more traffic and awareness driven, and lead marketers to become even more dependent on Facebook.
Need-to-Know Formula for User-to-Fan Conversion | ShortStack.com Custom Facebook Pages. When a new user visits a business’s Facebook Page, the ultimate hope for the business is that the user will become a fan. User-to-fan conversion is tough. But there are ways to increase the likelihood of a user becoming not only a fan, but an active fan who engages with the business online. The company MECLABS came up with a marketing formula for customer conversion.
The same formula also applies really well to Facebook user conversion. Here it is: C=4m+3v+2(i-f)-2a This formula is made up of six variables which stand for the following: C= Conversion, M=Motivation, V= Value Proposition, I= Incentive, F=Friction, A=Anxiety So what does it all mean? Identify your value proposition… How does a business convey the value of their Facebook Page? Motivate Facebook users… Getting users to press “Like” is one of the biggest challenges businesses on Facebook have. Reduce friction… A Facebook offer is most effective when the effort required to receive the offer is little. Share Comments comments. How To Change Your Facebook Page's Vanity URL. Posted by Shelly Kramer on July 9, 2012 · 1 Comment Need to change your Facebook page vanity URL? Thanks to a Facebook change, it’s now possible to revise your Facebook page’s web address.
Previously, page admins were unable to change their page’s vanity URLs once the address was specified and confirmed. Now, however, you can make a change—here’s how: Go to your Facebook page and click Edit Page > Update Info. Click Change Username under Username. Enter your new username. Of course, since we’re talking about Facebook, there are a couple of strings attached. Also, according to Social Media Today, fans will not be redirected from the old vanity URL. If you want to change the actual username of the page (the name that appears in bold at the top of your page), not just the vanity URL, and your page has more than 200 fans, you need to submit a request for change through Facebook. Lead image via Business Insider.
Personal and Professional Image Consulting for Successful Executives | Anna Soo Wildermuth, AICI, CIM — Discovering the style in you.