Search Engine Optimization» Blog Archive » Making stuff part of your routine (for better local rankings) If you’re a local business and you rely on foot traffic to make a living, there are two very important facts that we’d like you to know: 30% of all searches conducted in Google and Bing have local intent50% of all searches occurring on a mobile device have local intent That being said, you’ve got to do more than just list your business online, cross your fingers, and hope that you’ll come up at the top of those local search results.
Nope. You’ve got some work to do. What’s Your Content Performance Ratio? When people start content marketing initiatives, they often have lots of new, exciting ideas and brainstorms about how they can generate lots of social attention, influence the influencers, and attract high-quality links.
However, it can be very easy to get carried away with all of these new ideas and concepts and forget that the best content for your brand, might already exist…. The first step for us, in any content marketing project, is to perform a content audit . This allows us to: A Guidebook to Effective Review Management. Companies with a local presence have taken note that effective review management is critical for revenue.
No doubt that review management offers many opportunities surrounding improved brand perception, customer engagement, revenue, and even business intelligence. But it is hard work! Marketers and business owners are faced daily with tough questions: How to Use Social Media & Content Marketing to Optimize the Sales Cycle #mpb2b. The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving a track keynote at the MarketingProfs B2B Forum conference in Boston on just that.
My presentation will focus on the essential strategies and tactics for sales funnel optimization success with content, search and social media marketing. To get things started, here are some handy general stats on search, social and content marketing plus quite a few specifically for B2B marketing: 50 Billion – By 2020, Ericcson predicts there will be 50 billion internet connected devices. The world population is estimated to be at around 7 -8 billion. The Rise Of Visual Social Media. Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that "content is king," but now, it seems, "a picture really is worth a thousand words. " "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. Visualize your Site's Link Graph with NodeXL. I would like to share a recent new tool finding that hopefully can help you to analyze your site’s linking with an easier graphic visualization.
I’m a very visual person and when I get a list like this of a site’s links from Google Webmaster Tools, Screaming Frog or any other crawler I struggle to get the information I usually want as fast as I need: Don’t get me wrong: I love and happily pay for Screaming Frog and I’m thankful to have Google Webmaster Tools, but I wish to easily visualize the information I get from these tools to better analyze how the different site pages and areas are internally linked in my site for example, or which are the most externally linked to areas of my site and how they connect to each other with the information I can also get from tools like Open Site Explorer or Majestic SEO. Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One.
For some time (since at least March), Google webmaster tools has been sending messages to site owners about substantial traffic changes (increases or decreases) to pages of a site.
Some site owners found these messages perplexing as they weren’t sure exactly what was actionable about the messages. Were the messages just informational, intended to help those who didn’t look at their analytics every day? Did they imply something specific about what Google knew about how the site? For instance, some people thought perhaps this was a warning message about a new penalty on the site or a penalty being removed from a site. In reality though, these messages were just intended as a heads up to let site owners know when a page that previously brought substantial traffic to the site might be having issues of some kind (in the case of a traffic drop) or when a page may newly have become a traffic driver. Q&A From E-Commerce SEO: Fix and Avoid Common Issues Webinar. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Mozzers just can't get enough of e-commerce. On July 31st, Everett did a webinar for us about tips and tricks for making your e-commerce sites SEO-friendly. Alexa the Web Information Company. Free Keyword Density Analyzer Tool. On-page Classifiers When Google rolled out the first Penguin update in April of 2012, they also rolled out some on-page classifiers which penalized some pages that had excessive word repetition.
In this day and age the primary use of these types of analysis tools is not to keep dialing up the keyword density, but rather to lower the focus on the core terms while including alternate word forms, accronyms, synonyms & other supporting vocabulary. High Density: The upside of aggressive repetition (in terms of helping boost rank for the core term) is fairly minimal & high keyword density increases the likelihood that the page may get filtered. Open Site Explorer. You entered the URL which redirects to Because it's likely to have more accurate metrics, we're showing data for the redirected URL instead.
Click here to analyze instead? Request CSV We can email you a CSV containing the info shown below, but you must log in or register for an account. 1 - 16 commonly used anchor text terms. 5 Free Tools for Competitor Keyword Research. If you’re trying to figure out what keywords to go for, chances are you are going to take a look at some of your competitors to see what keywords they are ranking for. But if you don’t have access to professional and premium SEO tools, how do you find out this kind of information?
Here are five free tools to get you started in finding a variety of keywords being used by your competitors. These tools will help you see what keywords bring them traffic as well as other interesting details that can help your SEO campaign. 1. SEOmoz Term Extractor. Google Webmaster Tools Adds Structured Data Dashboard & CNAME Verification. Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification. Structured Data Dashboard Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced a new section under the “Optimization” section of Google Webmaster Tools named “Structured Data.”
Structured data will show you all the rich snippets markup and other structured data markups Google discovered for your site. Google breaks down the dashboard reporting by three levels including site level, itemtype level and page level.