Search Engine Optimization» Blog Archive » Making stuff part of your routine (for better local rankings) If you’re a local business and you rely on foot traffic to make a living, there are two very important facts that we’d like you to know: 30% of all searches conducted in Google and Bing have local intent50% of all searches occurring on a mobile device have local intent That being said, you’ve got to do more than just list your business online, cross your fingers, and hope that you’ll come up at the top of those local search results.
Nope. You’ve got some work to do. Thing is, it isn’t just about a #1 ranking. All you’ve gotta do is make some stuff part of your routine. Like so: Build local relationships. What’s Your Content Performance Ratio? When people start content marketing initiatives, they often have lots of new, exciting ideas and brainstorms about how they can generate lots of social attention, influence the influencers, and attract high-quality links. However, it can be very easy to get carried away with all of these new ideas and concepts and forget that the best content for your brand, might already exist…. The first step for us, in any content marketing project, is to perform a content audit . This allows us to: understand what content your users like to see (traffic, links, interaction, social metrics etc.). analyse which content can be a) repurposed, b) better promoted or c) removed. find opportunities for new content ideas. make improvements to lift the overall content performance ratio of your site.
A Guidebook to Effective Review Management. Companies with a local presence have taken note that effective review management is critical for revenue.
No doubt that review management offers many opportunities surrounding improved brand perception, customer engagement, revenue, and even business intelligence. But it is hard work! Marketers and business owners are faced daily with tough questions: Do negative reviews hurt my business? How to Use Social Media & Content Marketing to Optimize the Sales Cycle #mpb2b. The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving a track keynote at the MarketingProfs B2B Forum conference in Boston on just that.
My presentation will focus on the essential strategies and tactics for sales funnel optimization success with content, search and social media marketing. To get things started, here are some handy general stats on search, social and content marketing plus quite a few specifically for B2B marketing: 50 Billion – By 2020, Ericcson predicts there will be 50 billion internet connected devices. The world population is estimated to be at around 7 -8 billion.
Social Media Marketing: 60% of B2B decision makers use social media, according to a Global Web Index study reported by Social Media B2B, late 2011. More B2B marketers use Facebook (87%) than LinkedIn (86.6%) says Social Media Examiner in it’s 2012 Social Media Marketing Industry Report. Search Engine Marketing: 23 Billion. The Rise Of Visual Social Media. Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that "content is king," but now, it seems, "a picture really is worth a thousand words. " "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. This trend toward the visual is also influenced by the shifting habits of technology users. A 2012 study by ROI Research found that when users engage with friends on social media sites, it's the pictures they took that are enjoyed the most.
Detavio Samuals is the EVP and Director of Client Services at GlobalHue, one of the nation's top market advertising agencies. Visualize your Site's Link Graph with NodeXL. Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One. Q&A From E-Commerce SEO: Fix and Avoid Common Issues Webinar. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Mozzers just can't get enough of e-commerce. On July 31st, Everett did a webinar for us about tips and tricks for making your e-commerce sites SEO-friendly. As attendees had a ton of questions -- not all of which we could answer in our limited time together, we wanted to make sure they all were answered. Because Everett's super generous with his time and knowledge, he went through the many questions left unanswered. While we suggest checking out Everett's webinar, anyone running an e-commerce shop can definitely find some great tips and advice in his answers. Q: In terms of bounce rate, what do you do if a product is temporarily out of stock? Alexa the Web Information Company.
Free Keyword Density Analyzer Tool. Open Site Explorer. You entered the URL which redirects to Because it's likely to have more accurate metrics, we're showing data for the redirected URL instead.
Click here to analyze instead? Request CSV We can email you a CSV containing the info shown below, but you must log in or register for an account. 1 - 16 commonly used anchor text terms. 5 Free Tools for Competitor Keyword Research. If you’re trying to figure out what keywords to go for, chances are you are going to take a look at some of your competitors to see what keywords they are ranking for.
But if you don’t have access to professional and premium SEO tools, how do you find out this kind of information? Here are five free tools to get you started in finding a variety of keywords being used by your competitors. These tools will help you see what keywords bring them traffic as well as other interesting details that can help your SEO campaign. 1. Google Webmaster Tools Adds Structured Data Dashboard & CNAME Verification. Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification.
Structured Data Dashboard Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced a new section under the “Optimization” section of Google Webmaster Tools named “Structured Data.” Structured data will show you all the rich snippets markup and other structured data markups Google discovered for your site. Google breaks down the dashboard reporting by three levels including site level, itemtype level and page level. On the site level Google aggregates data by root item type and vocabulary schema.