Search Engine Optimization» Blog Archive » Making stuff part of your routine (for better local rankings) If you’re a local business and you rely on foot traffic to make a living, there are two very important facts that we’d like you to know: 30% of all searches conducted in Google and Bing have local intent50% of all searches occurring on a mobile device have local intent That being said, you’ve got to do more than just list your business online, cross your fingers, and hope that you’ll come up at the top of those local search results.
Nope. You’ve got some work to do. Thing is, it isn’t just about a #1 ranking. We’re not denying that a high ranking helps, but ultimately that’s not what makes your business successful. All you’ve gotta do is make some stuff part of your routine. Like so: Build local relationships One very important factor for boosting your local rankings is acquiring links from local websites. How do I do that, you ask? Talk to people. Seriously. Here’s an idea. As you’re developing valuable content for your website, seek out other local businesses that you think are great. What’s Your Content Performance Ratio? When people start content marketing initiatives, they often have lots of new, exciting ideas and brainstorms about how they can generate lots of social attention, influence the influencers, and attract high-quality links.
However, it can be very easy to get carried away with all of these new ideas and concepts and forget that the best content for your brand, might already exist…. The first step for us, in any content marketing project, is to perform a content audit . This allows us to: understand what content your users like to see (traffic, links, interaction, social metrics etc.). analyse which content can be a) repurposed, b) better promoted or c) removed. find opportunities for new content ideas. make improvements to lift the overall content performance ratio of your site.
I remember finding Greg Boser’s post on SERP profiling extremely valuable last year, so I’m going to take you through the process we would use for content auditing. Step 1) Get a List of Your Indexed Content. A Guidebook to Effective Review Management. Companies with a local presence have taken note that effective review management is critical for revenue. No doubt that review management offers many opportunities surrounding improved brand perception, customer engagement, revenue, and even business intelligence. But it is hard work! Marketers and business owners are faced daily with tough questions: Do negative reviews hurt my business? How do I get more reviews? So, I’d like to outline a few best practices to help address some of these challenges. Another common question is how to increase revenue from online reviews? 1.
Businesses that have heaps of reviews are more trusted by consumers. Additionally, promotions and requests in any follow-up emails will help to build your listing’s review content. 2. The first step in optimizing your local listing is to claim it. 3. By understanding at a higher level what customers really are seeking from your business, there is an opportunity for organizational improvement. How to Use Social Media & Content Marketing to Optimize the Sales Cycle #mpb2b.
The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving a track keynote at the MarketingProfs B2B Forum conference in Boston on just that. My presentation will focus on the essential strategies and tactics for sales funnel optimization success with content, search and social media marketing. To get things started, here are some handy general stats on search, social and content marketing plus quite a few specifically for B2B marketing: 50 Billion – By 2020, Ericcson predicts there will be 50 billion internet connected devices.
The world population is estimated to be at around 7 -8 billion. Social Media Marketing: 60% of B2B decision makers use social media, according to a Global Web Index study reported by Social Media B2B, late 2011. More B2B marketers use Facebook (87%) than LinkedIn (86.6%) says Social Media Examiner in it’s 2012 Social Media Marketing Industry Report. Search Engine Marketing: 23 Billion. Content Marketing: The Rise Of Visual Social Media.
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012. When it comes to their products, businesses are learning to show, not tell, and visual content sites are fueling our desire for beautiful photography and sensational design. Two years ago, marketers were spreading the maxim that "content is king," but now, it seems, "a picture really is worth a thousand words. " "Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. This trend toward the visual is also influenced by the shifting habits of technology users. A 2012 study by ROI Research found that when users engage with friends on social media sites, it's the pictures they took that are enjoyed the most.
Detavio Samuals is the EVP and Director of Client Services at GlobalHue, one of the nation's top market advertising agencies. Visualize your Site's Link Graph with NodeXL. I would like to share a recent new tool finding that hopefully can help you to analyze your site’s linking with an easier graphic visualization. I’m a very visual person and when I get a list like this of a site’s links from Google Webmaster Tools, Screaming Frog or any other crawler I struggle to get the information I usually want as fast as I need: Don’t get me wrong: I love and happily pay for Screaming Frog and I’m thankful to have Google Webmaster Tools, but I wish to easily visualize the information I get from these tools to better analyze how the different site pages and areas are internally linked in my site for example, or which are the most externally linked to areas of my site and how they connect to each other with the information I can also get from tools like Open Site Explorer or Majestic SEO.
Because of this I’ve been looking for a solution for some time and I have recently found a good option to visualize a site’s linking data: NodeXL. Nice isn’t it? Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One. For some time (since at least March), Google webmaster tools has been sending messages to site owners about substantial traffic changes (increases or decreases) to pages of a site. Some site owners found these messages perplexing as they weren’t sure exactly what was actionable about the messages. Were the messages just informational, intended to help those who didn’t look at their analytics every day? Did they imply something specific about what Google knew about how the site? For instance, some people thought perhaps this was a warning message about a new penalty on the site or a penalty being removed from a site.
In reality though, these messages were just intended as a heads up to let site owners know when a page that previously brought substantial traffic to the site might be having issues of some kind (in the case of a traffic drop) or when a page may newly have become a traffic driver. 1. Is the page still indexed? Check: 2. 3. Q&A From E-Commerce SEO: Fix and Avoid Common Issues Webinar. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Mozzers just can't get enough of e-commerce. On July 31st, Everett did a webinar for us about tips and tricks for making your e-commerce sites SEO-friendly.
As attendees had a ton of questions -- not all of which we could answer in our limited time together, we wanted to make sure they all were answered. Because Everett's super generous with his time and knowledge, he went through the many questions left unanswered. Q: In terms of bounce rate, what do you do if a product is temporarily out of stock? A: This is a great question because it ties into what to do with out of stock products. An alert signup form that sends an email when the product comes back in stock. Q: We are planning on migrating from a Zen Cart site to a Magento Cart. A: Develop a plan on what you’re going to do about the layered navigation. Yes and no. Great question!
Yes. Alexa the Web Information Company. Free Keyword Density Analyzer Tool. Someone was effectively DDoSing our server by hitting this tool thousands and thousands of times. Thus we are now forced to require account registration to use this tool. Please login to use this tool. If you do not yet have a an account, you can register one for free in 30 seconds here. What is The Competition Doing? Whenever you search for something in Google you only see what ranks. If you are in the dark on what density levels are reasonable, consider patterning your approach after what is working right now. search for your target keyword in Google grab 5 of the top ranked pages from the search results analyze each of them in a separate tab using this tool Keep in mind that some highly trusted brands rank more based on their brand strength than the on-page content, thus if you are creating content for a newer & less-trusted website you would likely be better off putting more weight on results from smaller & lesser known websites which still managed to rank well in Google.
Dr. Open Site Explorer. You entered the URL which redirects to Because it's likely to have more accurate metrics, we're showing data for the redirected URL instead. Click here to analyze instead? Request CSV We can email you a CSV containing the info shown below, but you must log in or register for an account. 1 - 16 commonly used anchor text terms Although we do not currently display a count of total links for this filter set, you can still view all the links by paginating or downloading a CSV (up to 25 links per domain). Hi! PendingWaiting politely in line while other users' reports finish up! If you close this box, your report will continue to be created. DownloadClose. 5 Free Tools for Competitor Keyword Research. If you’re trying to figure out what keywords to go for, chances are you are going to take a look at some of your competitors to see what keywords they are ranking for.
But if you don’t have access to professional and premium SEO tools, how do you find out this kind of information? Here are five free tools to get you started in finding a variety of keywords being used by your competitors. These tools will help you see what keywords bring them traffic as well as other interesting details that can help your SEO campaign. 1.
SEOmoz Term Extractor To use this tool, you will need to register for a free account at SEOmoz. You will then have access to this tool as well as a variety of their other free SEO tools. Once you’re logged in, head over to the SEO Tools section and choose the Term Extractor. Needless to say, the bottom area is a good way to learn some on-site optimization tips as well! 2. 3. I know, I know, we all know about Google AdWords Keyword Tool. 4. 5. Your Free Tool Suggestions. Google Webmaster Tools Adds Structured Data Dashboard & CNAME Verification. Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification. Structured Data Dashboard Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced a new section under the “Optimization” section of Google Webmaster Tools named “Structured Data.”
Structured data will show you all the rich snippets markup and other structured data markups Google discovered for your site. Google breaks down the dashboard reporting by three levels including site level, itemtype level and page level. On the site level Google aggregates data by root item type and vocabulary schema. Root item type means an item that is not an attribute of another on the same page.On the itemtype level Google provides per-page details for each item type. Here is a picture of the site level report: CNAME Record Verification.