Local Facebook fans beat corporate fans 40 to 1 « Product & Industry « Hearsay Social. Earlier today, independent research group Mainstay Salire released a white paper comparing the fans of corporate and local Facebook pages. According to Mainstay’s data, the typical Facebook post from a local Page reaches five times the percentage of fans as a corporate post, and eight times as many of the fans reached will engage with that post. (Engagement could mean anything from viewing a photo or watching a video to clicking a link, liking, commenting, or sharing.) Combining those two factors—five times reach and eight times engagement—Mainstay concludes that a local fan is 40 times more valuable than a corporate fan on Facebook.
This new data confirms what has been reiterated time and again both by Facebook (as evident in this fMC conversation between Facebook VP David Fischer and Walmart CMO Stephen Quinn) as well as Hearsay Social, where making the enterprise successful on social at the local level has always been our top priority. 1. Getting more link clicks 2. 3. 17 Ways to Integrate Facebook and Email Marketing | Social Media Integration. Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?” If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility. Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.
Available now wherever books are sold. How to Increase Your Traffic from Facebook by 650% in 5 Seconds. There are some secrets that are worth sharing. Over the past few days I’ve been doing some digging into our stats here at wpmu.org. Today I was looking specifically at our traffic from Facebook. I noticed this odd and rather drastic change in our traffic. It started on 22nd March. Take a look: Why, all of a sudden, did our traffic from Facebook suddenly spring to life? From 20th February to 20th March we received 435 visits from Facebook. From 20th March to 20th April we received 3252 visits from Facebook. That’s an increase of 647.59%! So what changed? What we did, and what you can do too, was turn off autoposting to Facebook. We turned off autoposting on 21st March. We’ve often found that our autoposted links have a tendency to disappear from feeds.
Facebook vs Twitter – How Smart Marketers Use Both Differently. The following is an excerpt. The complete article, available in our Facebook Marketing Bible, includes more key differences between Twitter and Facebook, Twitter mistakes to avoid, and how to optimize your marketing strategy for the two platforms. Facebook is not Twitter, and Twitter is not Facebook. For veteran users of both platforms, this statement is well understood. But for marketers and brands new to either network, or for those with an extensive level of experience in one but not the other, the differences are not immediately apparent. In this article, we compare brand Twitter Profiles to Facebook Pages, looking at the ways in which one is different to the other and the pros (and cons) each platform offers to the marketer.
How Do Facebook and Twitter Compare? Facebook and Twitter have many apparent similarities, both in functionality and in jargon, including: UsernamesProfile PagesAvatarsStatus UpdatesTagging Size Post Frequency Brand Presence vs. ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps. Today, internet marketing research company comScore released a white paper detailing which Facebook features receive the most usage and where users interact with branded content. The report shows that 27% of Facebook browsing is on the news feed and home page — 4% of all time spent online in the US. 21% of time was spent on profiles, 17% on Photos, 10% on applications, and 25% on the rest of the site. Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week.
These stats should illuminate that brands should put more effort into optimizing their news feed posts than developing apps for their Pages if they want to reach the most people. The report is based on a two million person opt-in panel of web internet users that agreed to be monitored, so the sample size is ample though it might skew towards savvier, less skittish users. The Science of Social Timing Part 1: Facebook and Twitter Social Networks. It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in. Be sure to check in with us next week when we discuss timing & email marketing. Data courtesy of Dan Zarrella (@danzarrella) and HubSpot. Content available as a webinar by Dan Zarrella here.
View an enlarged version of this Infographic » Click here to download a .pdf version of this infographic. View the other Science of Social Timing Infographics Facts and Stats to Tweet: 5PM Eastern Time is the best time to tweet. »tweet«The best tweeting frequency is 1 to 4 tweets per hour. »tweet«Saturday is the best day to share content on Facebook. »tweet«Noon Eastern Time is the best time of the day to share content on Facebook. »tweet«The best sharing frequency on Facebook is .5 posts per day. »tweet« 12 Essential Facebook Stats [Data] The PR Pro's Guide to Facebook. The Social PR Guide Series is supported by Mynewsdesk. Our online newsroom makes it easier to exchange news with key influencers, reach top of search engines and automatically update your social media channels. Facebook is about sharing. We share updates that reveal little pieces of our lives, and we check out our friends' updates to share in little pieces of their lives.
And when there are pictures, links, comments, companies and various other things that we like, we share that as well. Companies and brands have a wonderful opportunity to participate in this give and take, and engage in real conversations with their customers and fans on Facebook. As PR professionals, how can we help our clients connect with their communities through Facebook? Get Started (It’s Super Easy) Setting up a basic Facebook Page for your client is really simple. Set the Stage That brings us to the obvious next question — how often should you post? Decide What To Say Get People to "Like" You Let Them Win. Five Social Media Mistakes That Suck.
Along with all the excitement over the potential power of social media, a handful of common bad strategies and decisions have begun to pop up. These aren’t just small issues, either. Several of them are serious enough to critically damage your overall social media efforts, and could even stop your program dead in its tracks. I’ve seen several of these terrible mistakes appear repeatedly across companies of all sizes. Shining a light on these common social media missteps will help you (or your clients) avoid the same mistakes. 1.
It’s amazing that there are still many companies and organizations who launch their social media presence without first establishing a clear purpose and goal for it. I’ve witnessed Facebook pages that grow to tens of thousands of Likes based completely on the strength of a brand. I believe one of the best ways to view your social media presence is this: Think of it as a small town/city. 2. 3. In addition, social media users seek authenticity. 4. 5. Conclusion. Talk Of The Town Face Book Basics. View Now: The 5 Key Tools for Effective Facebook Marketing. “But I don’t LIKE Facebook and Twitter” Makes No Sense To Me… “But I don’t LIKE Facebook and Twitter” Makes No Sense To Me… To which my response is always “But do you like generating new leads and making sales?” There are still tons (tonnes for my Canadian friends) of people out there that don’t use social media as a business tool because they don’t like it.
Yes, building your business should be fun and hopefully you’ll enjoy most aspects of what you do. But if you aren’t willing to do everything necessary you are limiting yourself right out of the gate. The question you should be asking yourself is this: “Did I go into business to get some results and make some money, or did I go into business looking to maximize all opportunities and create some real wealth” Either answer is OK, you have to do what is right for you.
Have you noticed most restaurants, pretty much all movies and various other stores only put Facebook Fan Pages and/or Twitter on their commercials now? Hmmm, wonder why? I could go on and on, there are countless benefits. Top 5 Facebook Marketing Mistakes Small Businesses Make. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. "Many people have difficulty with just the basic Page set up," says social media marketing consultant Nicole Krug. "For example, I still see people setting up their business as a profile page instead of a business Page. I have other clients who jumped into Groups when they came out and have divided their fan base. " Here are five more common Facebook marketing mistakes to avoid: 1.
Ask any social marketing consultant what the number-one no-no is on Facebook, and he'll likely tell you it's "broadcasting" your messages instead of providing fans with relevant content and engaging on an continual basis. "Your job is to interact, not just to broadcast," says Shankman. 2. 3.