58% of Facebook Users Expect Exclusive Content From Business Pages [Data] Do your Facebook marketing strategies align with your fans' expectations? New research from ExactTarget reveals some interesting insights for marketers. While you're busy scrambling for more page 'likes' to increase the reach of your Facebook presence and increase your company's number of fans and brand advocates, it turns out many Facebook users disagree with that interpretation of a page 'like.' In fact, only 42% of US Facebook users think marketers should interpret a 'like' to mean the user is a fan of your business.
INFOGRAPHIC: How To Triple Facebook Conversions
Facebook’s News Feed Changes May Be Reducing Impressions, Increasing Feedback for Page Posts Since Facebook combined the Top News and Most Recent tabs into a single, hybrid news feed last week, we’ve been watching for fluctuations in the volume of Page posts and other content types seen on the site’s home page. A study by EdgeRank Checker shows that impressions per post are down 33% but that Likes and comments are up 17%. However, there hasn’t been enough time or data since the changes to make an accurate assessment of the impact of the changes. But if this data holds true over time, Facebook may have succeeded in making the news feed more engaging. Brands trying to reach the biggest possible audience with institutional marketing through their Pages may be hurt by the change, while those aiming to drive clicks and discussion may be helped by the new hybrid feed.
This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. 25 Facebook Page Ideas You Haven't Tried Yet
The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains a walk-through of the Share button and View Shares feature, strategies for encouraging shares using your Page’s info tab, and more examples of the best and worst types of updates to add calls to share to. Making the posts you publish stand out in the Facebook news feed is crucial to maximizing primary key performance metrics such as brand lift, clicks, impressions, Likes, comments, and reposts. How to Get Users to Repost Your Facebook Page’s News Feed Posts Through the Share Button
Do you manage a Facebook page? Are you looking for an easier way to manage your tasks? In this article I’ll share four tips that will increase your value to your community. About Community Managers The role of community manager has been around much longer than Facebook. In fact, I like to think of the community manager as a modern-day Andy Griffith. 4 Tips for Effective Facebook Community Management
Jeff Widman, Co-Founder, PageLever July 14, 2011 Most Facebook pages reach only 3%-7.5% of their fans [Tweet This] We recently released some benchmarks about how many fans are visiting your page and how often they see your status updates. (If you’re not sure what a “daily unique newsfeed impressions” or “daily unique pageview” means, then check out our article explaining Facebook Insights) Here’s four of the articles: Study: Average Facebook page reaches between 3%-7.5% of their fans
People interact with their favorite brands on Facebook far more than on any other social network, according to a recent study of online consumer behavior. The study , conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the United States and revealed a number of details about how people interact with brands on the world’s largest social network. How Consumers Interact With Brands on Facebook [STUDY]
Wow! A recent study... (7)