58% of Facebook Users Expect Exclusive Content From Business Pages [Data] Do your Facebook marketing strategies align with your fans' expectations? New research from ExactTarget reveals some interesting insights for marketers. While you're busy scrambling for more page 'likes' to increase the reach of your Facebook presence and increase your company's number of fans and brand advocates, it turns out many Facebook users disagree with that interpretation of a page 'like.' In fact, only 42% of US Facebook users think marketers should interpret a 'like' to mean the user is a fan of your business.
ExactTarget's study highlighted many other interesting results, indicating that Facebook users' expectations are both positive and negative when it comes to 'liking' business pages: Users' Negative Expectations of 'Liking' a Page 54% of users expect to be bombarded with messages or ads.45% don't want to give companies access to their profile information.31% don't want content from a company to be pushed into friends’ news feeds. Marketing Takeaways. INFOGRAPHIC: How To Triple Facebook Conversions. Cleverly named Back At You promises that its new product can triple or quadruple the number of sales that result from likes on Facebook.
That’s what the beta testers experienced in creating 50 campaigns that together reached millions of fans over the past three months. For each wall post using Back At You’s self-service platform, an average of 200 people saw the promotion, and 85 percent of them reshared what they saw. These highlights appear in the nifty infographic posted below. Readers, take a gander at the infographic below and let us know what you think: Do these numbers sound too good to be true or like something you want to try out for your own marketing efforts? Facebook’s News Feed Changes May Be Reducing Impressions, Increasing Feedback for Page Posts.
Since Facebook combined the Top News and Most Recent tabs into a single, hybrid news feed last week, we’ve been watching for fluctuations in the volume of Page posts and other content types seen on the site’s home page. A study by EdgeRank Checker shows that impressions per post are down 33% but that Likes and comments are up 17%. However, there hasn’t been enough time or data since the changes to make an accurate assessment of the impact of the changes. But if this data holds true over time, Facebook may have succeeded in making the news feed more engaging. Brands trying to reach the biggest possible audience with institutional marketing through their Pages may be hurt by the change, while those aiming to drive clicks and discussion may be helped by the new hybrid feed. We’ve also seen steep increase in the presence of reshared content, particularly single photos.
As the study uses both a small sample size and total time frame, the statistics should not be taken as fact. 25 Facebook Page Ideas You Haven't Tried Yet. This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. But how can you keep the content you post on your Facebook page fresh? If you want to get your community to engage, you constantly need to offer something valuable and new. Here are 25 ideas to liven up the content you share on your Facebook page and make your fans excited to check your page often for updates.
Posting Statuses on Your Wall 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Photos 13. 14. 15. 16. 17. 18. 19. 20. How to Get Users to Repost Your Facebook Page’s News Feed Posts Through the Share Button. The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains a walk-through of the Share button and View Shares feature, strategies for encouraging shares using your Page’s info tab, and more examples of the best and worst types of updates to add calls to share to.
Making the posts you publish stand out in the Facebook news feed is crucial to maximizing primary key performance metrics such as brand lift, clicks, impressions, Likes, comments, and reposts. Your updates are competing with highly compelling content published by the friends of your fans, so you need every advantage you can get. Facebook news feed updates by both users and Pages display a “Share” button that lets users repost that update to their friends. Here we’ll walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business. Strategies for Taking Advantage of View Shares. 4 Tips for Effective Facebook Community Management.
Do you manage a Facebook page? Are you looking for an easier way to manage your tasks? In this article I’ll share four tips that will increase your value to your community. About Community Managers The role of community manager has been around much longer than Facebook. In fact, I like to think of the community manager as a modern-day Andy Griffith. You . The analogy isn’t perfect, but you get the idea. You may start out as the sole admin on your Facebook page, but as your business and Facebook presence grow, you may need help (after all, Facebook is open 24-7). Make sure you take a look at our How to Select a Facebook Community Manager post to give you tips on the selection process. Whatever your team looks like (just you or a team of several), . #1: Be a resource One of the top reasons people will post on your page is to ask a question or get some information. .
Rockin' Green Cloth Diaper Detergent helped the customer troubleshoot promptly. Also, —tips, links to articles, free resources. . Study: Average Facebook page reaches between 3%-7.5% of their fans. Jeff Widman, Co-Founder, PageLever July 14, 2011 Most Facebook pages reach only 3%-7.5% of their fans [Tweet This] We recently released some benchmarks about how many fans are visiting your page and how often they see your status updates. (If you’re not sure what a “daily unique newsfeed impressions” or “daily unique pageview” means, then check out our article explaining Facebook Insights) Here’s four of the articles: The actual data: What does this mean? As a page grows, pageviews drop 12x faster than impressions. I’ve been in the fan page business a while, so I already knew that most pages get fewer pageviews than impressions.
Post at least once per day. Notice the increase in impressions-per-fan once you hit 100,000 fans… it’s the only outlier in the entire data set. The larger you get, the more Facebook promotes your page without charging you. As a page grows, it goes from 60% to 90% of its traffic coming from elsewhere within Facebook. Where did these numbers come from? Note 1: Note 2: How Consumers Interact With Brands on Facebook [STUDY]
Wow! A recent study... (7)