How to Add Facebook Open Graph Meta Data in WordPress Themes. Facebook Celebrates the Like Button’s 1st Birthday By Showing Off Its Footprint. One year ago today at the f8 conference, Facebook released the Like button, its Open Graph social plugin for showing affinity for content on third-party websites. The company has now tells us that the site, and most frequently the Like button, have been added to many of the world’s largest sites according to comScore Media.
These include all of the top 10 sports properties, 9 of the top 10 news/information properties, 9 of the top 10 entertainment properties, and 18 of the top 25 Comscore U.S. retail sites. Other stats about the button’s performance that Facebook has shared in the past include: 10,000 websites integrate with Facebook each dayMore than 2.5 million websites have integrated with Facebook (including over 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites)Over half of the 25 fastest growing Comscore U.S. retail sites use FacebookMedia sites that adopt the Like button average a greater than 300% increase in referral traffic from Facebook. Facebook Like Thumbnail. Facebook Changes Some Like Buttons to Show News Feed Story Previews. Facebook is testing a change of the interface of Like buttons that allow comments, such that users are shown a preview of the story that will be published, complete with image and caption.
Previously, users only saw a text input field for adding their comment. This tested interface let users comment with confidence, knowing they won’t be repeating what’s already included in the caption or image. If Facebook rolls out Like story previews, it could result in users publishing more compelling stories that would send additional referral traffic to sites that implement Like buttons with commenting functionality. Alternatively, seeing a preview of their story could lead users to think twice and retract their Like, especially if sites don’t properly use Open Graph meta tags to populate stories with the right images or text. While the change is relatively subtle, there’s a large potential impact since over 2.5 million websites have implemented Facebook’s social plugin including the Like button.
How to Add a Like Button to Your Facebook Tabs. Have you ever wondered how certain Facebook pages add Like buttons to their custom tabs? Look no further. Many have asked me how sites like Threadless are able to add multiple Like buttons and comments to their Fan page, allowing visitors to buy, Like and comment on any t-shirt on their Shop tab. Well, it turns out it’s actually quite easy, using the fb:comments FBML tag. Using fb:comments, you can add a Like button and comment boxes in multiple places on your Facebook tabs and, optionally, each can be accompanied by a user comments section. This provides more avenues for fans to interact with, and share, your content. The Threadless Fan Page — How Do They DO That? The Threadless Fan Page “Shop” tab displays a selection of six t-shirts from their catalog, and visitors can order, Like and/or comment on each one.
Each Threadless product has "Add to cart," a Like button, and Comments. The left column in the above illustration is a product image and a pull-down select option. Presto! The result: The Facebook Like Button Placement Guide for Websites. The following is an excerpt from the Facebook Marketing Bible , the comprehensive guide to marketing your company, app, brand, or website using Facebook. The full version of this article, available through a Facebook Marketing Bible subscription, includes an explanation of which Like buttons have publishing capabilities, strategies for adding Like buttons to brand websites, social games, and web apps, and more content types that news, shopping, and review sites can add Like buttons to.
Facebook’s Like button can help a variety of sites forge communication channels with their visitors and generate referral traffic from Facebook. We’ve previously published a Like button style guide for choosing between the various Like button formats, and a walk-through of how to pick the Open Graph meta tags that will maximize the lifetime value of your Like buttons. Where Websites Can Add Like Buttons News Sites and Blogs Review Sites Shopping Sites.