Facebook Adds 14 Day Restoration Window to the Page Deletion Process. Facebook Adds 14 Day Restoration Window to the Page Deletion Process If an administrator selects to delete one of their Facebook Pages, it will now remain visible to the public for a 14 day restoration period in which the admin can cancel the deletion before it becomes permanent.
Admins can also opt to “unpublish” their Page if they want it immediately removed from public view. Previously, admins could instantly delete their Pages permanently. The change to the Page deletion process is likely designed to give admins a second chance if they impulsively decide to delete their Page but soon reconsider.
It should also help prevent Pages from unauthorized deletion by a malicious admin or hacker, and reduce the number of customer service inquiries Facebook receives about unwanted Page deletions. The Page deletion flow is now as follows: The Likes and content a Page accumulates over time are valuable. Page Deletion and the Pharmaceutical Industry [Thanks to Kevin Evanetski for the tip] SEO for Facebook Fan Pages. Study: SEO Matters for Facebook Pages as 34% of External Referral Traffic Comes From Search. Search makes up 34% of all external referral traffic to Facebook Pages, with Google 27.5% coming from Google, according to a six month study of 1,000 Pages by analytics provider PageLever.
This means Facebook Page admins should be concerned with search engine optimization when naming Pages, filling in fields on the Info tab, posting content, and placing links to their Pages on websites. The study also shows a high variance in how much traffic is sourced from search, indicating some Pages do much better at SEO than others and that there is a high potential for gain if Pages execute a smart SEO strategy. Through its APIs, Facebook shares data about internal and external referral traffic of Pages with their admins.
PageLever used data on 1,000 Pages with more than 10,000 fans between January 1st and June 30th, 2011 to conduct the study. Still, the amount of external traffic coming from search is enough to make it worthwhile for Page admins to consider SEO. Facebook’s “Locations” App Lets Corporate Pages Display a Store Finder and Links to Their Local Branch Pages. In mid-July, Facebook confirmed to us that it began testing a new Parent-Child Page management system for business with a corporate / local structure — those with a central brand Page as well as Pages for each individual branch or franchise.
The limited private beta program’s first public facing component is now live, with Regal Entertainment Group movie theaters now showing a new Facebook-developed Page tab app called Locations. The new app allows parent corporations Pages to display a map of nearby branch locations and links to their individual Pages. The app should help corporate Pages drive more Likes and foot traffic to their local branches, and could replace the “store finder” tab app found on most corporate websites. Prior to the the start of the Parent-Child Page management system, it was very difficult for corporations to manage a hierarchy of Pages. First, a third-party tool called Hearsay Social launched to address the corporate / local problem.