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This is a crowdsourced book on Facebook Marketing curated by Social Fresh. If you need an introduction or a refresher on Facebook marketing without scouring the web for hours for the best stuff, we have you covered. This is part of our free social media training series of resources. We have created several other training resources on Twitter, blogging, Wikipedia and more. Dive into the best resources on Facebook marketing below. Sign up now for more social fresh insights
Facebook announced a major overhaul of privacy and publishing controls on user profiles, plus new tagging and sharing functionality. These changes mean that the strategy for reaching a desired audience will change. In addition to tagging both friends and non-friends, users will be able to tag content with location data.
Consumer offers are a widely used marketing tactic on Facebook, and eGain becomes the latest entrant into that arena. The company provides customer-interaction software onsite and via cloud, is hoping to occupy some of the estimated 700 billion minutes per month users spend on Facebook with targeted offers, coupons, promotions, and surveys aimed at promoting interaction between brand pages on the social network and their fans and prospective customers. In addition to offers, consumers can access personalized content and contextual help including frequently asked questions, chatbots, chats, click to call, and co-browse options.
Business owners must assume that their employees are using Facebook while on the job .
If you’ve ever had an issue, bug or situation you needed to contact Facebook about , chances are you may have felt frustrated at how difficult it is to a) find HOW to contact Facebook and b) actually get a response. Facebook used to provide some semblance of support via a series of email addresses , e.g. firstname.lastname@example.org. However, in an effort to better serve its members and scale the support , the only way to reach Facebook is through a vast array of custom forms .
Ben A. Smith’s Social:IRL events have brought a series of nationally known speakers to cities like Wichita, Kansas City, and Ben’s current hometown of Lawrence, Kansas.
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Posted on Aug 2nd, 2011 | 75 comments I’m so excited to bring you our very first WordServe Parade of Blogs ! What’s a Parade of Blogs, you ask? This is where I’ve asked my clients to write a post for their own blogs on a particular topic.