Facebook Highlight Status Updates. Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action, Such As In-App Purchases, Shares, Offer Claims. Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ads to people most likely to take any specific post-click action on the social network, such as sharing a brand’s content to the news feed, buying virtual goods in their apps, or redeeming one of the new Facebook Offers at a local brick-and-mortar store.
Previously Facebook’s Ads API and self-serve tool only permitted optimization for clicks, Page Likes, app installs, and check-ins. Data on conversions 1, 7, or 28 days after a click will now appear in the Ads Manager. There’s no official announcement for this but we’ve got more details. For now, the options will only be available via the Ads API, and is currently being tested with several Ads API partners who create tools and services employed by big budget advertisers to efficiently run massive campaigns. Facebook’s Ad Guidelines Now Permit Offline Gambling, Lotteries, and Dietary Supplements. Facebook today announced changes to its Ad Guidelines that permit advertising for several verticals that were previously prohibited.
Offline gambling can be promoted, as can online gambling if ads are targeted outside of the US and have Facebook’s explicit consent. Lottery commissions and legal dietary supplements may also be promoted with some restrictions. Ads for online pharmacies are prohibited unless they are certified and approved by Facebook The changes will give a wider range of industries the opportunity to attain customers through Facebook highly targetable ads, and could generate more advertising revenue for the social network.
Facebook recently eased some of its promotion guidelines, removing prohibitions of contests, sweepstakes and other promotions of gambling and some other verticals. However, the continued prohibition of these industries in the Ad guidelines and Platform Policies restricted exactly what these promotions could include. Gambling III. E. III. A Primer on A/B Testing. Data is an invaluable tool for web designers who are making decisions about the user experience.
A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality. A/B tests allow you to create high-performing user experience elements that you can implement across your site. Article Continues Below But it’s important to make sure you reach statistically significant results and avoid red herrings. Let’s talk about how to do that. What is an A/B test? In an A/B test, you compare two versions of a page element for a length of time to see which performs better. Split testing can also help when you’re making drastic design changes that need to be tempered, such as a homepage redesign. Results of A/B tests have lasting impact. Data also plays very well with decision-makers who are not designers. Decide what to test#section3 First, you need to decide which page element you would like to test. Implement your test#section4 Version A’s text: Use a Facebook Campaign to Find New Fans. 10 Easy Ways to Improve Landing Page Conversions.
The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. 1. Landing page headlines and ad copy should match Google AdWords determines cost-per-click in part based on the quality of your landing page.
You can improve your score, and bring down your cost-per-click, by making sure your landing page’s content aligns with your ad messaging. 2. Your landing page headline is one of the first things a visitor reads. Test Case: When Carelogger , a Diabetes logbook application, redesigned its homepage, it tested two different headlines against each other. 3. The Internet isn’t exactly known for being free of typos and poor writing. 4. Building trust on your landing page is essential to improving your conversions. Testimonials (personal and well written).
Test case: 5. 6. 7. 8.