The “What’s What” in Facebook’s Latest Changes | A Classic Housewife in a Modern World. WOW! Facebook really threw us for a loop this time. So many changes all at once have left many of us confused and wondering exactly how it works, and more importantly, where it has left our privacy settings. I’m one of those Facebookers that tries to keep things as private as possible. I realize that my “private” Facebook is still technically a “public” place, but I like to stay on top of security and privacy settings and make use of all the checkboxes and options that Facebook gives us to keep our content close at hand. The News Feed The short story on the news feed is that Facebook has combined the previous “Top News” and “Recent Posts” on one page. 1.)
Sometimes you log in and there’s a dozen Top Stories followed by a series of “Recent Posts” followed by “Earlier Posts.” Here’s the deal. Also, you can influence the Top Stories — which is a feature we didn’t have before. 2.) From what I’m hearing about the new “Ticker,” you either love it or you hate it. 3.) Whoah, Facebook, TMI!!
FB parent-child pages. FB Biz Pages. FB Apps. FB Ads. FB AIO Resources. FB SSL. The PR Pro's Guide to Facebook. The Social PR Guide Series is supported by Mynewsdesk. Our online newsroom makes it easier to exchange news with key influencers, reach top of search engines and automatically update your social media channels. Facebook is about sharing. We share updates that reveal little pieces of our lives, and we check out our friends' updates to share in little pieces of their lives. And when there are pictures, links, comments, companies and various other things that we like, we share that as well. Companies and brands have a wonderful opportunity to participate in this give and take, and engage in real conversations with their customers and fans on Facebook. As PR professionals, how can we help our clients connect with their communities through Facebook? Here are some tips. Get Started (It’s Super Easy) Setting up a basic Facebook Page for your client is really simple.
Set the Stage That brings us to the obvious next question — how often should you post? Decide What To Say Get People to "Like" You. Facebook Adds “Friends Not on a List” View to the Friend Lists Editor. Some users can now select to see all of their “Friends Not on a List” as part of Facebook’s Friend Lists interface. The new addition helps users ensure that all their friends have been assigned to a list to which content can be hidden from or made visible. For instance, it allows users to see if all of their sensitive family or professional contacts have been added to a list from which they hide their photos or status updates. However, it’s not clear how many people might make use of the feature. Facebook has stated in the past that only 5% of users take advantage of Friend Lists, and it’s likely that an even smaller fraction of people list enough of their friends for this to be useful. Users part of this test or who are first in this gradual rollout will see the “Friends Not on a List” option below their other lists in the Friend List editor’s left sidebar.
FB Marketing discussions. FB nav. Notes for FB CSS. FB Insights. FB Welcome Pages. FB Developer Tools. FB Forms. FB Commenting. WYSIWYG FB stuff. FB Policies. FB Commerce. FBML/iFrams. Newsletter Links. 5 Essential Apps for Your Business's Facebook Fan Page. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
If you've already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business's Facebook presence, you may now be in the market for some features that will further engage your fans. A nice feature of the modern social web is that it's modular. You can plug in and customize pre-made pieces of software (often created by other users or companies), and mix and match what works best for you without a lot of technical know-how. Facebook works the same way with apps. Many Facebook apps are built for casual use, like the social games and quizzes you may see your friends using in their personal feeds. But there are quite a few apps that are ideal for a business Fan Page. 1.
Vertical, left-hand navigation is something users expect to find on most websites. 2. 3. 4. 5.
FB video. New Biz Pg Layout. HOW TO: Design & Program a Facebook Landing Page for Your Business. Jonathan Goldford is a partner at Wired Impact, a web design company that builds websites for nonprofits. You can connect with Jonathan on Twitter and on the Wired Impact Facebook page. Right now Facebook Pages and custom landing pages are bigger than bottled water was on December 31, 1999. Michael Jackson, Lady Gaga, Starbucks, and the TV show House each have more than fifteen million "Likes" and are growing rapidly.
While there are an enormous number of articles that talk vaguely about how to create a custom landing page, very few discuss the nuances of actually designing and programming one. Here we will discuss the subtleties of designing a Facebook landing page and FBML programming. To make this discussion more concrete, we’ll use the creation of our own JG Visual landing page as an example. Designing Your Company’s Facebook Page Actually designing a Facebook Page is very similar to designing any website, except for a few considerations: Programming Your Company’s Facebook Page. 30+ Apps for Doing Business on Facebook. Josh Peters is a freelance social media consultant from Salt Lake City, Utah. He authors a blog at Shuaism.com. Think LinkedIn is the only place for business? Facebook is growing rapidly and it's becoming a destination for businesses and business professionals alike to establish a presence.
Here are over 30 Facebook applications to help promote, network, communicate, collaborate and accomplish more with your business. Which apps do you use? Blog Promotion Networked Blogs app – This app shows up on your profile or in your boxes tab and displays your blog and any of the blogs you like to read. Notes (Default App) - Default App found on the right side of your profile. Social RSS – This one can be in either a box on your profile or even better, its own tab on your profile. Simplaris BlogCast - Quick and simple way to put the title of your blog post and a link to it in your feed. Business / Self Promotion Define Me – Displays a cloud of words others use to describe your business. Communication.
Static FBML Tags to Display Username or Random Messages on Fan Pages. If you’re not on the HyperArts Blog, click here! Facebook’s Static FBML application is one of the most popular apps for Fan Pages, allowing users to create custom tabs to promote their business, service, brand or whatever using CSS, HTML and FBML to create both attractive and engaging custom tabs. Static FBML supports a small subset of FBML tags, the most popular being those that allow for: embedding Flash, video and photo galleries (fb:swf, fb:flv);embedding of MP3 files (fb:mp3);sharing with your friends a Page or its content (fb:share-button, fb:multi-friend-selector);adding the ability for visitors to comment on and/or Like specific content (fb:comments);the ability to display different content to fans and non-fans of the Page (aka the Fan Reveal, aka Fan-gated content, aka Fan-only content); andthe popup dialog box (fb:dialog).
Greet or Otherwise Address Your Visitor by Name — fb:userlink People have been asking how some Pages can greet a user by name. Message A: Message B: 7 Ways to Get Your Blog Posts Shared On Facebook. How To Contact Facebook: A Directory of 120+ Forms. If you’ve ever had an issue, bug or situation you needed to contact Facebook about, chances are you may have felt frustrated at how difficult it is to a) find HOW to contact Facebook and b) actually get a response. Facebook used to provide some semblance of support via a series of email addresses, e.g. info@facebook.com. However, in an effort to better serve its members and scale the support, the only way to reach Facebook is through a vast array of custom forms. Thing is, all those forms are scattered throughout the Help Center and you can often go on a wild goose chase attempting to find the right one.
Help is at hand! I scoured Facebook (and Google!) For you and have compiled this helpful directory of Facebook’s contact forms. UPDATE: How To Report Things – use this guide to show you exactly where to report content on Facebook. For Facebook marketing tips and resources please subscribe to my Facebook profile – just click the Subscribe button below. Facebook’s Fan Page Guidelines. Mari Smith. Anatomy of a Facebook Post: Vitrue’s Data Behind Effective Social Media Marketing « Vitrue Blog - we make brands social. Yes, LinkedIn is a very different social network with very different users and a very different purpose than the likes of Facebook, Twitter and Pinterest.
But, that doesn’t mean it’s not a platform that’s always experimenting, evolving and changing like the others. In the past few months alone, LinkedIn has made alterations that you, especially if you’re B2B, must be aware of in case they affect current strategy or serve as inspiration for new LinkedIn tactics for your brand. Congratulations! You’re a Publisher! Did you ever see a post from one of those LinkedIn Influencers and think to yourself, “Hey, that should be me”?
Now it can be. But just to give you an idea of how impressed people need to be with your content, the average Influencer post gets over 31,000 views, over 250 likes and around 80 comments. Hmm, That Didn’t Work, Part 1 In what LinkedIn described as a decision to focus on a few big bets, they shut down LinkedIn Intro. Hmm, That Didn’t Work, Part 2 How’s Your Content Doing?
Facebook Community Pages: What Your Business Needs to Know. Facebook’s new community pages have created a lot of confusion for businesses. Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control. The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages. This article is designed to demystify Facebook community pages and provide you with important actions you can take. What Is a Facebook Community Page? Facebook first announced Community Pages as a feature designed to address all the fan pages set up around generic, non-business topics. For example, “I Love Sleep,” or “I Need a Vacation.” Facebook wanted to differentiate between bona fide Official Facebook Pages (fan pages for businesses) and what they now call Community Pages. Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it.
Facebook Promotions. 5 Key Tips for a Successful Social Media Content Strategy. Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™. Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged. That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you say and a plan for how and when you say it, you risk leaving your audiences, at best, confused. At worst, they’ll ignore you. Who wants that? These five content strategy techniques will build better relationships and earn your brand better results on the social web. 1.
Everything you say on the social web should "sound" like your brand. Why are these little content snippets so successful? 2. Create a calendar that spells out what you’re going to say and when you’re going to say. Macy’s and Walmart didn’t. 3. 4. 5. 5 Creative Facebook Places Marketing Campaigns. Facebook Places, Facebook's location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world.
It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage and reward customers. Each time a Facebook user checks in to a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends' news feeds. This is not only viral marketing for the company — it also allows businesses to provide incentives for people to come to their physical locations or events.
Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. 1. A simple but powerful way to use Facebook Places is to reward fans for every checkin. 2. 3. 4. 5. Getting Started. Facebook Privacy changes reflect increasing role of Friend Lists. Facebook Privacy changes reflect increasing role of Friend Lists Before last week, almost no one on Facebook created Friend Lists. Why? Because there was no point. Besides being able to send bulk messages (as long as your Friend List was under 20 people in size), all you could do after creating your Friend Lists was, well, look at them.
Starting last week, however, Facebook elevated Friend Lists to central status within the Facebook user experience by making it the basis around which users can specifically limit access to certain information for certain friends. Like in the “real” world, on Facebook, Friend Lists are a very private concept. Has Facebook made the problem of limiting access to certain info easy for everyone with this release? Look for Friend Lists to slowly increase in prominence in both the Facebook and Platform experience over the coming months. Mediabistro Course Hands-On Social Media Training for Beginners.
6 Clever Tricks to Double the Effectiveness of Your Fan Page Status Updates! Many businesses are rushing to build up their Facebook 'fan' base, but what's the value of a fan if you don't know how to effectively message them and get their attention? Below are a series of very simple tips for how to get your Fan page status updates noticed. Special thanks are owed to the other panelists joining our CEO Victoria Ransom at the Web 2.0 expo session, "From Faceless to Fantastic,"where some of these tips were discussed (@ekaterinawalter, @ttaxchels, @smcilnay and @angelathp) and in particular to Jeff Widman at Brand Glue.
But first, you might be wondering why such tips are even necessary. Aren't all status updates seen by fans? The short answer is, no. Facebook uses an algorithm to determine which updates and stories will appear in a given person's newsfeed. TRICK #1: Ask fans to 'Like' your update! [/caption] TRICK #2: Encourage comments by asking yes/no questions A powerful way to encourage comments is to ask your fans questions when you post an update.
Don't do this... How to Select a Facebook Community Manager. The key to a successful Facebook page is to make sure you have a plan. Specifically, it’s crucial that you have a strategy to build your fan base, experiment with promotional opportunities (including Facebook advertising) and customize your page to build brand awareness. Although there’s a lot to consider when growing a successful Facebook page, the rewards of brand exposure, loyal fans and increased revenue are well worth your time and effort! One way to streamline the time and resources that you put into your Facebook page is to assign a community manager. A community manager is an admin of your page who is responsible for managing the page and making sure it’s running smoothly. If you have multiple admins on your page, the community manager is ultimately responsible for managing them as well.
Most small to large businesses that have a Facebook page should consider assigning a community manager. A good community manager is key to building a strong community. Tip #1: Personality Counts. Top 75 Apps for Enhancing Your Facebook Page. 12 Days of Blogging 2010: 7 Facebook Users Updating — BlogWorld Expo Blog. Why Facebook shut down a Bar’s Facebook Page and How to Avoid it. How To Recreate That Facebook Profile Picture Hack. Use Photos to Stand Out in the Facebook News Feed. How to Add a Like Button to Your Facebook Tabs. How to Develop a Social Media Content Strategy. 10 Key SEO Strategies Every Facebook Page Owner Should Know. Should You Merge Your Facebook Place Page and Business Page?
News - Email Contact and Social Media Marketing Automation: 9 Tips to Managing a Growing, Successful Facebook Community. The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook. Facebook Adds Email Importing To Page Invites. Social SEO Friendly Facebook Profile & Pages. Ask the Wise Guy: Facebook Fan Page or Website? : The World. Livestream For Facebook Lets You DIY Live Stream Video On Fan Pages. Facebook Static FBML – Use External Stylesheet or Won’t Work in Internet Explorer. ShortStack by Pancake Lab. Embedding Videos or Flash in Facebook Static FBML Custom Tabs with fb:swf – Troubleshooting FAQ. When Are Facebook Users Most Active? [STUDY] 5 New Ways to Market Your Brand on Facebook.
The Real Way To Get Facebook Fans For Next To Nothing. Facebook Application Lets Retailers Import and Sell Etsy Goods. [How-To] Download All Your Facebook Info in One File. Embed your video and products on Facebook with a customized tab. Top 5 Emerging Brand Trends on Facebook. Making the Most Out of Facebook Fan Pages. Understanding How and Why Facebook Users Interact with Brands. Appbistro Wants To Help You Remodel Your Facebook Place Page. Facebook’s Transition from FBML to iFrames – Explanation and Expert Opinion. How to Create Fan-only Facebook Content. A Beginner’s Guide to Facebook Insights. Facebook Launches New Analytics for "Like" Data. Top 10 Facebook Pages. HOW TO: Get the Most Out of Your Business Facebook Page. Facebook Marketing Tips From World’s Top Experts.
The 12 Best Ways To Customize Your Facebook Pages. Static FBML Custom Tab Previews now showing! Width Reduction to 520 pixels is in Phase 1. Facebook 101 Business Guide. Facebook Static FBML – External Hosting of your CSS Style Sheet and Images with Google Sites. 21 Creative Ways To Increase Your Facebook Fanbase | Social Medi. Insights. Add Facebook XFBML Like Button / Social Plugins to WordPress Blo. 9 Ways to Enhance Your Facebook Fan Page. Policy Watch: Facebook Page Owners Can Require Users To Become F. Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Imp. Add a Contact Form to your Facebook Static FBML Tab with JotForm. Add a Contact Form to Your Facebook Static FBML Tab using Allfor. Best Online Form Services for Facebook Fan Pages – Static FBML |
Finally, A Decent Facebook Welcome Tab Creator For All. Adding RSS Feeds to Your Facebook Fan Page – Static FBML and 3rd. How to Discover What’s Trending on Facebook | Social Media Exami.