Facebook Giveaway / Contest Rules & Regulations Explained. *READ THIS* The contents of this article are outdated.
Check out our Facebook Promotion Guidelines page for current info. If you run a giveaway, contest, sweepstakes, or any kind of promotion on Facebook, you know that the Facebook Promotion Guidelines can be scary. Very scary. And if you break the rules, your Facebook page can be stripped from you faster than you can say furious. All that hard work that you put into engaging your fan base. But nothing could be further from the truth. I remember reading something to that effect on the web last year… *gulp*. And you can add us to that list. Since then, we’ve watched over 250k giveaways and sweepstakes promotions run through Rafflecopter, a large majority of which have had some kind of interaction with Facebook.
This following post is meant to dissect each aspect of these guidelines to help you ensure that your next giveaway or contest on Facebook falls between the lines and ultimately take the scare out of your next promotion. Rule i. Blog Law: Facebook Promotion Guidelines Updated. Welcome to my blog!
If you would like to keep updated on new posts, please consider subscribing via RSS feed or subscribe through email by using the box in the sidebar. In addition, consider following me on Twitter, Google+, or Facebook. Thanks for visiting SaraFHawkins.com! Sweepstakes on Facebook (6) How to Run a Successful Social Media Contest. Are you planning to run a social media contest (like this one)?
Today it’s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions. The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success. Facebook Commerce Springing Up: No Plug-in Required. Angie Schottmuller | April 11, 2011 | 9 Comments inShare20 Home Depot demonstrates how social media and like-gating can be used to engage shoppers.
There's been a lot of buzz about social commerce lately, including Bazaarvoice's Social Commerce Summit earlier this month to discuss strategies and tactics. Is a Facebook storefront necessary for e-commerce? How can reviews be promoted to encourage more sales? Home Depot's Like-Gating Social Commerce Campaign The afternoon of April 8, 2011 I came across this Home Depot status update on Facebook: "Want to know what next item is? When I first saw the status update it only had about 300 "likes," and within eight minutes of posting it, it had over 1,000 "likes.
" I watched for the next item to be posted, frequently refreshing the page. Over the three-hour Home Depot campaign, the fan base grew by an estimated 61,000 (28 percent) and all four Facebook-featured sale items sold out in record time, totaling $29,450 in revenue. Like-gating. Facebook Promotions: What You Need to Know. Are you thinking of running a contest or promotion on Facebook?
Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules. The Tricky Rules Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and build your email list. For several years, the contest rules were fairly loose and Facebook users and page admins could pretty much administer whatever campaigns they wished within the confines of Facebook’s general terms (now called Statement of Rights and Responsibilities). Using the Fan Photo Album for Legal Facebook Promotions. Guest Post by Tommy Inglis (@TommyGuns) If you admin a Facebook Page you may not know about the fan photo album.
A Fan Photo Album allows any Facebook user who has ‘Liked’ the Page to upload photos, with the exceptions of Page administrators. As an admin you are able to moderate fan photos but not upload photos. 4 Ways Amazon's New Facebook Integration Impacts eCommerce. A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few.
The people we’re connected to and their opinions also play a major role in what and how we buy. Of these people, friends and family typically carry the most influence and we’re connected with friends and family through Facebook . Recently, Amazon has brought influencers and the products we buy closer together than ever by integrating Facebook with their online marketplace.
TheFind.com already did a similar Facebook integration , but you can expect Amazon’s release to have a bigger impact because of its large existing customer base and popularity. Antone Johnson's answer to What legal issues come up when running a contest or giveaway. Sample Contest Rules for Sweepstakes, Giveaways & Online Contests. Summary Online video contests can be an amazing way of leveraging user-generated content to generate brand awareness, buzz, and website traffic.
Online video contests are gaining traction with major brands - including 1-800-Flowers, Converse, Red Bull, Nike, Diesel Jeans, Mountain Dew, Coors, Sony BMG and, others. Prizes are usually offered to encourage participation. You can also give away your own company's products to everyone who spends time creating entries for the contest. Will Video Contests Work for You? First, which kinds of brands make sense for experimenting with an online video contest? When asked, interactive marketers indicated that an online video contest works best for a company with a specific demographic and with a Web savvy audience. Consumers who truly identify with your brand are the ones who will take the time to create videos for a contest.