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If you run a giveaway, contest, sweepstakes, or any kind of promotion on Facebook, you know that the Facebook Promotion Guidelines can be scary. Very scary. And if you break the rules, your Facebook page can be stripped from you faster than you can say furious .
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On May 11, Facebook revised its promotions policy . This evolving set of legal guidelines govern all promotions run on Facebook, and outline what Page owners can and can not do when running promotions on Facebook to remain compliant with Facebook policy. The primary change to the Facebook promotions policy is the removal of some specific prohibitions on certain types of promotions, as well as guidelines around minor participation in promotions. Major items that have not changed include that all promotions must be run within 3rd party apps on Facebook.
Are you planning to run a social media contest ( like this one )? Today it’s possible for anyone to achieve success engaging consumers online , thanks to the growing popularity and relative ease of execution of social media promotions. The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success.
Angie Schottmuller | April 11, 2011 | 9 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-commerce;page=article;artid=2042579;topcat=social;cat=social-commerce;static=;sect=site;tag=facebook;tag=home-depot;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-commerce;page=article;artid=2042579;topcat=social;cat=social-commerce;static=;sect=site;tag=facebook;tag=home-depot;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> There's been a lot of buzz about social commerce lately, including Bazaarvoice's Social Commerce Summit earlier this month to discuss strategies and tactics. Is a Facebook storefront necessary for e-commerce?
Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules.
Guest Post by Tommy Inglis ( @TommyGuns ) If you admin a Facebook Page you may not know about the fan photo album . A Fan Photo Album allows any Facebook user who has ‘Liked’ the Page to upload photos, with the exceptions of Page administrators.
A number of factors influence consumer purchasing decisions; price, availability, and customer service to name a few. The people we’re connected to and their opinions also play a major role in what and how we buy. Of these people, friends and family typically carry the most influence and we’re connected with friends and family through Facebook .
Summary Online video contests can be an amazing way of leveraging user-generated content to generate brand awareness, buzz, and website traffic. Online video contests are gaining traction with major brands - including 1-800-Flowers, Converse, Red Bull, Nike, Diesel Jeans, Mountain Dew, Coors, Sony BMG and, others. Prizes are usually offered to encourage participation.