Andy’s Answers: Which types of content do fans love to share? If you’ve created anything at all and put it out into the world, you know that some things are fundamentally more sharable, exciting and interesting for your talkers than others. And while it’s different for every brand and every group of talkers, there are a few core forms of content that fans typically love to share. What you should try: Content about them. If there’s one thing people love to talk about — online or off — it’s themselves. Try initiatives such as group projects, featuring customers’ work, or posting photos or interviews of your fans.Exclusive content.
If everyone knows it, there’s no reason to talk about it. How To Get More Likes And Comments On Facebook. Here are some facts that might surprise you: Most fans never return to a page after they like it.Most posts by pages are seen by less than 10 percent of their fans.Many fans will never see your welcome tab.When fans create new posts on your Facebook page, other fans don’t see them. Those facts run counter to most people’s assumptions. They go to their fan page a lot, so they think their fans do, too. They assume that all their fans are seeing all their posts, which we’ve already discussed. They also assume their fans are seeing posts made by other fans to the page’s Wall. In fact, fans experience Facebook through their news feeds. How does it guess what you’ll be interested in seeing? When fans no longer see your posts, it’s much harder to get them back. I was fortunate to get into a beta test program with the Facebook page analytics service PageLever and speak to founder Jeff Widman.
Think about what this means: at those levels, pages are reaching: 3,000 fans25,000 fans100,000 fans. How To Get More Engagement On Facebook. 173 Flares Twitter 0 Facebook 94 Google+ 5 LinkedIn 64 inShare64 Pin It Share 0 Buffer 10 Email -- Email to a friend 173 Flares × I met someone last week who wondered if I still ran Spiderworking.com. The reason? She ‘Liked’ my Facebook page but hadn’t seen any updates from me in months.
Since Facebook made it’s latest changes to the newsfeed at the end of last year reports have been coming in of page updates not appearing in the stream. Page owners also saw a significant drop in their page and post views and a new statistic appeared on our pages ‘talking about’. So how can you encourage more interaction on your Facebook page? Always look for feedback Whenever I post something to Facebook I ask for feedback, instead of posting a link and saying what it’s about, I think about why I’m sharing it and add my thoughts and ask others for their opinions. Example from Mari Smith Share on Twitter Use a variety of content example from Amy Porterfield Run a competition example from Country Hounds.
6 Daily Habits for Facebook Marketing Success. Do you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page? You’ve come to the right place. Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader. To reap these business-building benefits, the key is to develop daily habits. The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement. Refer back to these habits often to keep yourself on track as you work to create a vibrant community of raving fans who’ll happily spread the word about you and your products and services. #1: Become addicted to solving problems When you regularly solve problems and answer questions for your fans, you not only foster trust, but you also set yourself up as the go-to expert in your niche.
But she doesn’t stop there. SMART 2012 Blogging Goals. Let me start off by writing that SMART has nothing to do with the inherent value of the goals that we choose to set. We all have different goals when it comes to blogging and that is great. Rather, SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant and Time-Based. It is a way of setting goals that some people (including myself) find to be helpful. Below are some questions to ask and things to consider when making SMART blogging goals. Specific All of the items in the post picture are great, but they are general hopes. I’ll be honest and admit that I really didn’t have any specific goals the first few years that I was blogging. Measurable What criteria will you use to measure your goal? Attainable Is it possible for you to achieve your goal? Relevant Your goal can be wonderful overall, but if it doesn’t mean anything to you personally, then it’s not SMART. Time Sensitive Give your goal an end date.
To Like or Not to Like: Facebook Like-Gating and Apps. Here at Paperlabs designing iOS apps is only a part of what we do – marketing those apps takes us just as much time and effort. Having a break-out hit in Apple’s App Store is not easy, thanks to the noise that thousands of apps updated daily make. Our app Tapfolio, a simple but slick $3.99 stock portfolio manager for iPad, was released in early November 2011 with a reasonable marketing budget and to a great reception, partially thanks to our 99-cent introductory pricing.
As Christmas holidays came upon us we knew we couldn’t miss this once-a-year opportunity to learn more about our users, so we decided that instead of trying to make more money during the frenzied holiday season, we would make Tapfolio free for two weeks with a goal of expanding and engaging our userbase. Going from paid to free generally raises the download numbers, but Christmas is a very competitive time of year for acquiring users. Questions Steps and Results Tapfolio.com Facebook.com/Tapfolio. 9 Principles to Launch Your Business on the Social Web. 5 Reasons Facebook Is Changing Completely And How To Make The Most Of It.
Statistics. Your all inclusive guide to Facebook Marketing. How to Strategically Dominate the Facebook News Feed. Getting someone to click “Like” on your Facebook Page is only the first step toward building a thriving community—because few (if any) of your fans will return to your Page by typing in its URL. Instead, it’s up to you to engage them with timely and consistent updates that appear in their News Feeds. But this is exactly where most brands fail. They grow their fan numbers, but engagement is low—which means fewer clicks, countless lost leads and zero marketing momentum. High engagement, on the other hand, is the secret sauce for Facebook marketing. It’s how big brands stay top-of-mind with prospects. And when people start interacting with your Page daily, you amplify your reach through the real-time Ticker. Every time a fan interacts with your Post, all of their friends see that activity in their Tickers, too.
Each time your fans engage with your Page, you get exposure in the Ticker. But the opposite is also true. Strategy #1: Post 2-5 times a day—consistency is key.