How to Use the New Google Analytics Social Reporting Tool | Social Media Examiner. Social Media Management, Twitter Tools, Social CRM | Sprout Social. Google Analytics Social Reports Provide Huge Metrics Edge | social media measurement. 11 Ways To Explain Social Business Benefits - The BrainYard. Consider these strategies to explain social tools to people without drowning them in social speak or meaningless jargon.
Simon Sinek's TED talk on leadership made the point that the part of our brain that controls language is not the same part of our brain that controls decision-making and emotion. This is where social business initiatives often fall down. We start throwing language at people--words like blogs, wikis, microblogging, even the term social business itself.
None of those things really matter. They're tools and methods that enable us to do things that matter. What are the things that do matter? Making sure we get the most out of the resources we invest in by making them visible and available to all the people in our ecosystem that value them. Ultimately, what matters most is ensuring that everyone in our ecosystem feels valued and recognized in proportion to their contributions because that drives revenue, profitability, and happiness. More Insights. 6 Ways to Track the Impact of Social Media on Public Relations. Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference? This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).
Why social media and PR? As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts. Social media networks like Twitter provide a new level of access to reporters that open dialogue in new and exciting ways.
As social media sites become the “source” for news and breaking stories, marketers are seeing media coverage spread more rapidly than ever before. But the big question is, how can you quantify the impact that social media has on your public relations efforts? Social media and public relations go hand in hand. The best way to show the impact is to look at how social media has affected the costs of marketing efforts. The 4 Types of Content Metrics That Matter | Content Marketing. PostRank™ Analytics. Google Analytics Visits Metric: Change > Implications > Opportunities.
Google Analytics Social Tracking – Likes & Unlikes Bug? If you’re NOT on the HyperArts Blog, click here! I have written several articles (here and here) about implementing and using the new Google Social Tracking Analytics, announced on June 29, 2011. It’s a very useful addition to Google Analytics and a great new tool for you to assess the effectiveness of your website’s integration with Facebook, Twitter, Google +1 and (when the JavaScript callback bug gets worked out) the LinkedIn Share button. However, since implementing Google Analytics Social Interaction tracking on our blog, I’ve noticed that the count of Facebook Likes and Unlikes seems, well, off … way off. Unnaturally High Number of Unlikes in Google Analytics For the period of July 17, 2011 to August 17, 2011, Google has recorded 177 Likes on our blog and 64 Unlikes. Comparing Like / Unlike Metrics between Facebook Domain Insights and Google Analytics I’m beginning to think that it’s Google Analytics that is creating the erroneous numbers, although I’m not sure.
Graphin' Your Stats. Facebook Statistics by country. Eliminate the chaos and start building your social business - oneforty. Welcome - Timely. Real Time Search - Social Mention. SocMetrics. TRAACKR: Find the influencers who matter most to you.
Internet Marketing Tools for SEO and Social Media | Raven. Social Media Marketing Software by Argyle Social - Social Media Marketing Dashboard that combines social publishing, customer engagement, and social analytics into one platform. Crowdtap's Quest To Measure Brand Influence In The Age Of Social Media. Crowdtap, a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand Influence,” that it claims offers a more accurate measure of a campaign’s success than traditional metrics born before the advent of social media. At the same time, the Wall Street Journal today reported that ComScore and Nielsen would begin using a metric for Facebook ads more typically used in offline campaigns, a metric called "gross ratings points. " Why all the fuss over measuring ads?
Advertising in any form has always been something of a game of dice. There’s a famous saying attributed to John Wanamaker, the so-called “father of modern advertising”: “I know 50 percent of my advertising is wasted. I just don't know which 50 percent.” The maneuvers of Facebook and its associates, though, are very different from Crowdtap's gambit. [Image: Flickr user x-ray delta one] Measuring Social Media ROI & Goal Conversions with Google Analytics 5. First off, I want to preface this post with the fact that social media shouldn’t be done only with the goal of making direct conversions. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. That said, I know that there are a lot of you who may be curious about the monetary value of your social media campaign, have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions.
You’ll be celebrating your social media goal conversions too! Image Source(editor’s note: sly usage of a Vancouver Canucks photo) The following are the steps you must implement to be able to see the return on investment and goal conversions for your social media campaign. Track goal conversions for your website in Google Analytics, a plus regardless of whether you care about social media conversions or not. 1. 2. 3. How to measure Google Plus with analytics | Christopher S. Penn : Awaken Your Superhero. The Bottomline on The ROI of Social Media.
One of my favorite topics is talking about how social media is really changing business. Having looked at this topic for a number of years now I still surprised that more people aren’t familiar with building the business case for social media. Regardless of what role I have had, I continue to see the same patterns. Customers not happy with a company’s products and/or services are using social channels to broadcast their frustration, and often disdain, to millions. And there are still some companies that are unsure whether social media is really here to stay and even hesitating to really dig in deep to social media. That really blows my mind! Many companies have done the basics… get a Twitter handle and tweet or have a Facebook page… But what really sets a company apart is the understanding that just doing the basics in social media is only the tip of the iceberg. Many of you who have seen me speak on this topic know my point of view on social media. The reason? @drnatalie Learn.
6 Social Media Measurement Questions You've Been Asking. In yesterday’s Social Media Measurement webinar , we addressed the numbers as well as a range of questions submitted by our audience. In this blog post we highlighted the top six questions for those of you who won’t have time to watch the entire on-demand webinar : 1.
Should you be measuring all of social media? “No,” said Jay Baer, “because it is not about how many things you are measuring. 2. “The goal is not to be good at social media,” Jay said. A singular data point, such as number of Facebook likes, is not contextual or demonstrative of success. 3. One way you can start evaluating the behavior of your prospects is by looking into all the touch points along the sales funnel. Stuff Serious Bloggers Should Remember To Do In Google Analytics. If you’re interested in learning more about blogging optimization through SEO, you can join a free webinar I’ll be hosting today (March 23, 2011) at 11 am EST.
Click here for more information. You don’t have to be an analytics geek or name your firstborn child Avinash to care about how people interact with your site. Many bloggers I’ve talked to recently get just as excited by traffic reports as the data analysts sipping 5 Hour Energy behind their 4 monitor workstations. Some bloggers just don’t know what they’re looking for or how to act on the data.
If you feel like you’re buried in a sea of bounce rates and page views, here are some things you can do now to make sure your time spent in analytics is worthwhile. Settings Filter Out IP Traffic The most basic (and essential) filter to apply to your traffic is to remove your own footprint. If you have anyone else working on the site or if you frequently access your site from another location, it’s best to create multiple IP filters.
Reports. What The Blog Statistics You Track Say About You… | David Risley dot com. Insights - Développeurs Facebook. Q: How long does it take Facebook to process and display Insights data? A: The data you access through Insights is at most 48 hours old. In the event of a delay, we will announce it on Platform Status. Q: What time zone are your metrics based on? A: All daily, weekly and monthly Insights data are aggregated according to PDT (Pacific Daylight Time). Q: What's the minimum number of people who have to like a Page before I can see Insights for that Page? A: For privacy reasons, Insights are only provided to Pages that have been liked by more than 30 people. Q: What is an active user?
A: For apps, people are considered active users if, having granted the app permissions, they have done one of the following: Visited the app Canvas pageViewed the app on a Page profile tabVisited an external website when logged into that site with their Facebook accountHad the Facebook API called on their behalf with an active user session. Q: What geographic and demographic data is available? How to Set Up and Track Conversion Rates in Google Analytics. If you’re using your website for business, you should track your website conversion rates. Not only does it tell you what’s working and what isn’t, it also gives you specific goals to take action on. For example, you may notice that traffic coming from a blog like DIYthemes converts higher than another blog. If that’s the case, you can focus on the source that converts.
How do you track conversion rates on your website? Luckily, with Google Analytics, it’s easy. How to Set Up Google Analytics in ThesisHow Track Aweber or Mailchimp Subscriber Conversion Rates with Google Analytics GoalsHow to Track Your Sales Using E-Junkie and Paypal Buttons. Ready? How to set up Google Analytics in Thesis Before you start tracking conversion rates, you must make sure Google Analytics is set up and running on your site.
When you sign up for Google Analytics, they’ll give you a tracking code that looks something like this: Paste Analytics Code in Thesis Options Step 1: Set up a “Thank You” Page You’re All Set! Blog Metrics: Six Recommendations For Measuring Your Success | Occam's Razor by Avinash Kaushik. Mediafeedia | Your social media dashboard for business. 3 Ways Other Than Google Alerts To Monitor Your Brand | oneforty blog. My 5 Favorite, but Often Ignored, Analytics Features. Learn How to Use Web Analytics to Drive Results with These 3 Resources. If you want to run a profitable website, understanding how to interpret and use web analytics is vital to your success. You can find out what you’re doing right, and duplicate it.
You can also find out what you’re doing wrong and avoid it. The problem is, getting started with web analytics, and more specifically, Google Analytics, is a cumbersome task. And trust me, I know. Right now I’m working to implement advanced analytics tracking into the DIYthemes.com website. While doing research, I stumbled on three fantastic resources that will help you understand and use web analytics. Occam’s Razor “Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik.” – Seth Godin If you haven’t read Avinash Kaushik’s blog, Occam’s Razor, you should. More specifically, here are two articles I found extremely helpful: Also, if you’re interested in learning about web analytics, Avinash literally wrote the book on the subject.
VKI Studios. HOW TO: Get the Most Out of Facebook Insights for Small Business. David Hartstein is a partner at Wired Impact, a web design company that builds websites for nonprofits. You can connect with David on Twitter and the Wired Impact Facebook Page. You’re a small business owner and you've decided to create a Facebook Page for your company. Or you’re an employee in an organization and, since you are the only one who "gets" social media, you’ve been charged with running a Facebook Page. You set it up and make it look nice. You put up some photos and videos that you think represent the organization well. You e-mail a bunch of your friends and the page has almost 100 "Likes. " But one day, your boss comes in and asks you the question that you have been dreading: “Is this Facebook Page helping us or just eating away most of your time?”
Enter Facebook Insights, a powerful analytical tool that can help any organization evaluate the effectiveness of its Facebook presence. Facebook Insights Overview Now that we’ve outlined the basics, let’s dive into the scenarios. 6 Social Media Success Metrics You Need to Track. People who say social media isn’t measurable aren’t looking very hard. The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful. Here are the 6 undervalued social media success metrics you should be tracking: #1: Daily Story Feedback Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital bumper-stickering, track how often your fans click “like” and comment on the status updates you post.
The more fans who click “like” and comment, the more likely your future updates will be seen in their news feed, dramatically increasing your actual Facebook audience. If you’re an administrator of a Facebook fan page, you can find the Daily Story Feedback chart at (look in the Interactions category). #2: Look at Klout #3: PostRank PostRank Analytics solves this problem. #4: Share of Voice. 30+ Google Analytics Plugins, Hacks & Tricks. InShare6 Google Analytics provides some great information about what is happening on your website.
But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension. I’d also highly recommend the following 3 books for anyone trying to get the most out of Google Analytics: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. Please help me maintain this list as the one place to find all the Google Analytics plugins, hacks and tricks. Related Posts : Please share if you think others would benefit.6inShare. Complete Beginner’s Guide to Web Analytics and Measurement. Because each website appeals to its audience differently, the prudent user experience designer takes a measured approach when communicating, especially when they do so on behalf of their client.
No matter what the vision and no matter how it’s executed, a design can always communicate more effectively. Online and off, we gauge the effectiveness of design—of communication—by its affect; in other words: what action(s) do people take after they give us their attention? Properly utilized, Web Analytics and Measurement helps us answer this fundamental question. In the early days of the Internet, webmasters used hits (remember counters?) Today, however, that’s far from true. As a consequence, analysts have turned their attention towards the constant in the Internet + User equation: the User. Both the metrics and methods required to illustrate what our users do are nuanced. Back to topWhat is Web Analytics?
It’s nearly impossible to understand why someone does something online. Louis Rosenfeld Act.