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Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?
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Crowdtap , a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand Influence,” that it claims offers a more accurate measure of a campaign’s success than traditional metrics born before the advent of social media.
First off, I want to preface this post with the fact that social media shouldn’t be done only with the goal of making direct conversions. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. That said, I know that there are a lot of you who may be curious about the monetary value of your social media campaign , have clients that are asking the value of the social media services you provide for them, or simply want to learn more about how your social media strategy is leading to conversions .
One of my favorite topics is talking about how social media is really changing business. Having looked at this topic for a number of years now I still surprised that more people aren’t familiar with building the business case for social media.
In yesterday’s Social Media Measurement webinar , we addressed the numbers as well as a range of questions submitted by our audience. In this blog post we highlighted the top six questions for those of you who won’t have time to watch the entire on-demand webinar : 1.
Facebook Insights provides Facebook Platform developers and Facebook Page owners with metrics around their content.
If you’re using your website for business, you should track your website conversion rates. Not only does it tell you what’s working and what isn’t, it also gives you specific goals to take action on. For example, you may notice that traffic coming from a blog like DIYthemes converts higher than another blog.
If you want to run a profitable website, understanding how to interpret and use web analytics is vital to your success.
David Hartstein is a partner at Wired Impact , a web design company that builds websites for nonprofits. You can connect with David on Twitter and the Wired Impact Facebook Page .
People who say social media isn’t measurable aren’t looking very hard.
Posted by Rebecca Levey on Monday, December 6, 2010 · 32 Comments So you weren’t invited to the big event that everyone is talking about. Maybe it’s a lunch with some fabulous celebrities, a cocktail party with sneak peeks at new products or even a hugely coveted three day conference to a magical place and you’re wondering why others were asked while you were passed over.
in Share 1 Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level?
Because each website appeals to its audience differently, the prudent user experience designer takes a measured approach when communicating, especially when they do so on behalf of their client. No matter what the vision and no matter how it’s executed, a design can always communicate more effectively. Online and off, we gauge the effectiveness of design—of communication—by its affect ; in other words: what action(s) do people take after they give us their attention?