Three Eye-Pleasing Ideas for Developing Visual Content for Your Business. Social media has made it more important than ever for companies to use a wide variety of imagery and visual techniques to represent their business, products, and services.
Visually enhanced content attracts more attention, and it is more likely to be shared on social networks than plain text is. Some social media channels also are inherently more visual than others. Visual content is essential to engaging their audience and getting your content shared. That is particularly true with Pinterest and Instagram, and to a great extent, Facebook. Facebook has stated that posts that include images get 2.5 times more clicks than those without images. Even social media channels that had been more text-based are now increasing the importance of visual content.
Certain kinds of businesses, such as architecture, graphic design, home builders, interior design, and travel are naturals for visual networks. 4 Great Ways to Use Data in Content Creation. Running out of ideas for your blog?
Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. This doesn't mean threading spreadsheets directly into your posts. Rather, you should think about how to responsibly frame the data in a way that will advance your narrative. U.S. By putting data into context and using it to strengthen your point, you can give readers a post that will stay with them long after they've left the page. 1. There is no more powerful narrative technique than using data to demonstrate change over time. Lesson: Showing a striking trend of change (whether it be deterioration or dramatic improvement) not only brings weight to the discussion, but it can also evoke an emotional response from your blog readers/viewers. 2. Isolated on its own, data can fall flat. 3. Note: When showing the correlation between two things, be careful that you don't imply causation. 4. How to Create Viral Content.
SEO: The Free Beginner’s Guide From Moz. Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this!
Search Engine Marketing - What's the Value of Being the Top Google Search Result? A website with the first position in Google results receives 33% of the search traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report by Chitika Insights.
In addition, being in the first position on any page of results contributes to more traffic than the second position on that page. For example, traffic from users drops 27%, 11.3%, and 5.4% from the first position to second position on pages two, three, and four, respectively, of Google search results. Below, additional findings from the report, which was based on an analysis of Google search traffic in the United States and Canada. Traffic Volume By Page There is a significant drop in traffic volume between the last position on a page and first position on the next page. How to Know If Your Blog Is Producing Quality Content or Not? You might have heard that - Content is King.
So you may ask yourself a question- What this king looks like? We often hear that we should be writing Quality content instead of focusing on Quantity because Google loves Quality not Quantity. I always heard this during the starting days of my Blogging journey and believe me I was like – What the hell is quality content? This happens with most of the newbies; i.e. they can’t determine the quality of the content. But why should we bother about the quality of our content? The answer is simple – Because people love it + Google loves it. What ‘Quality Content’ Really Means.
You don’t have to look hard to find blogs stressing the importance of quality content if you want to see your marketing come to fruition.
You’ve probably all seen the posts that contain 10 great tips for developing an audience, and it ends with a disclaimer like this: “Of course, none of this will work without first having quality content.” First off, the posts are common because it’s true. Back to Basics: How to Spread Your Content Wider. So you’ve written your blog, poured your heart and soul into creating some really valuable content for your audience.
Job done, right? Far from it. That’s 90% of the job done, but it’s the final 10% that will make the difference between your blog getting found and shared on the web, and languishing unloved on your site. In the bad old days optimizing your content meant stuffing your blog post with keywords. Thankfully it’s creating genuinely helpful content that is rewarded by Google now, so write with a real reader in mind and you won’t go far wrong. 13 Reasons Why Your Brain Craves Infographics [HTML 5] Content Marketing Institute<title>8 Remarkable (and Stolen) Content Marketing Ideas. 7 Content Marketing Tips <span/>for LinkedIn. Everything you need to know about content marketing in 100 words.
Winning the Content Marketing Game: 4 Types of Killer Content. Imagine this: you’re a marketing manager tasked with increasing sales through digital channels.
Your customer segments vary from VPs to mid-level managers. You have minimal resources for content creation and social media, but management expects a 30 percent increase in traffic and leads each quarter. Doing more with less is the “MO” for most marketing departments, and with the increasing complexity of the search, social, and mobile web, many marketers are challenged to be efficient and effective. The Solution Comes Down to Planning When there are minimal resources and a demand for performance, there is no substitute for getting creative and being as efficient as possible.