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The New Link Ecology In A Post Penguin World. Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups. Since the introduction of the Penguin update and what some SEOs like to call the BLOOPER algorithm (Back Link Over Optimisation Penalty Exterminates Rankings), it has become more important than ever to ensure your site has as clean a link profile as possible. Historically, most sites would have at least a few dodgy links, but some may have more than others. This has meant that, sadly, a lot of businesses have been caught in the crossfire with Penguin updates.
Part of the update appears to look at the type of sites linking to yours, the anchor text diversity of your profile, and the type of links. For example, an over optimised link profile biased to a number of links for certain anchors could trigger a penalty, so could a number of blog-roll links. This means that the SEO industry needs to make sure it has an up-to-date link removal strategy in case disaster strikes. Getting Started The first thing to do is run an extract from all your available sources, such as: A few notes: Starting Work.
7 Reasons Content Marketing is Better Than Link Building. Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. 1. You Can Measure the Value of Content Easier Than you Can a Link I often get asked by clients how much is a link worth? By this they mean what value is it giving to a site? Alternatively, if you create a piece of content for a site, you will know how many links that content has generated, how many social votes it has, how many referral visits it’s got, how much organic search traffic it’s created and which search terms achieved rankings etc. And more importantly, how much revenue has that content generated you? 2. You are writing content and naturally generating links as a result of writing great content. 3.
Hiring good SEOs is hard. However, hiring a good copywriter really isn’t that difficult. 4. Building a strong SEO team really isn’t easy. 5. 6. How To Do Link Development for B2B Marketers [Post-Penguin Era] Few channels are more powerful ways to reach B2B decision makers then search. Search targets decision makers engaged in a buying process – rather than hoping they remember your name after repeated branding exposure.
Don't just take my word for it – according to Marketing Sherpa's survey 2012 B2B survey, marketers found website optimization and search engine optimization the most effective marketing tactics in 2012. Modern search engines are something like scoreboards of the internet. They crawl the entire internet, and see who's linking to who, who's tweeting about what, how users interact with your site, and much more. Based on that data Bing, Google, Naver, and others use their proprietary algorithms to show you the very best results they can for your query. Link Development: An Incredibly Important SEO Activity Even among the mass of 200+ signals that Google and other search engines measure, links are both one of the most important signals and most difficult to create. 1. 2. 3. 4. 5.
SourceWave. Can negative SEO really get your site penalized? On April 24, Google introduced its Penguin update — a change to its algorithm that attempted to rectify issues associated with websites rich in low-quality links. These low-quality links include sponsored links, links referring back to unrelated websites, and those that refer back to sites whose anchor text repeat the same keywords, for example. In essence, the Penguin update scrutinizes websites’ link profiles. A very laudable aim indeed, but the same update also makes the performance of negative SEO — it’s as bad as it sounds! — a much less challenging exercise for the unscrupulous. Through underhanded methods, a website’s ranking declines after someone, usually a competitor, makes it seem as if your perfectly legitimate site is in violation of Google’s quality guidelines.
They do this by creating low-quality links pointing to your site, creating duplicate content of your site or hacking into your site and inserting malicious code. Link Spamming Content Manipulation Site Intrusion. Link Detective.